5 Words to Avoid in Your Social Media Posts!

Here are 5 types of words that I want you to think twice before using in your social media.

Why so important in social media? Because you have a much shorter time to make an impression so you want to make a good and intriguing impression, fast.

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 1. Avoid words that focus on the negative.

Words like:

  • Can’t
  • Do not
  • Unfortunately
  • Impossible
  • Mistake
  • Problem

That doesn’t mean your prospect client doesn’t have a problem you want to (and can) solve. It means you need to word it differently.

Instead use words like:

  • Your benefit
  • It’s best to
  • Success
  • Value

Show you understand where your reader is coming from and how your service benefits them to keep reading, to sign up, to click, or to buy.

2. Avoid using the words THING or STUFF or IT.
I actually wrote this sentence in this post and had to go back and change one above because I realized I used it when I could have been more specific. Always, always, always be specific. Be clear, tell your followers what you want them to focus on so they have clear takeaways.

What was the sentence above I had to change?

Tell me what you think of the difference when I followed my own advice…

Before: Show your reader how it benefits them to keep reading, to sign up, to click, or to buy.

After: Show your reader how your service (or product) benefits them to keep reading, to sign up, to click, or to buy.

Small difference but a big one nonetheless. Don’t you think?

3. Avoid the word REALLY.
This word is a descriptive crutch. Just like a lot, and very. If you are describing something that you want to emphasize and you can’t think of a good adjective then grab your thesaurus or go to thesaurus.com (my personal fav) to get inspiration. Or just delete the word altogether and your sentence should be strong enough to stand on its own.

Example: You really need to buy my service if you are suffering from a lot of fear that posting on social media is difficult and are very nervous about spending money on ads.

Change to: Buy my service if you suffer from fear that posting on social media is difficult and you are nervous about spending money on ads.

Just removing those words made your statement much more clear and powerful!

4. Strike out “I believe” “I think” and “I feel” , from your posts.
People assume the words they read are the author’s opinion, unless you are quoting a fact. Using these “I” statements sounds wishy washy, reduces the power of what you are saying, and leads to a decrease in your perceived expert status. So don’t do this, instead just take those words out of the equation and let your sentence stand on its own.

Example: I believe you should revamp, revitalize and renew your LinkedIn profile so you look professional and polished.

Now take out the “I believe” and notice how the focus stays on the reader and you sound much more persuasive!

What do you think?

5. Never use the word JUST.
I read a fascinating article recently. The author talked about some personal research she did on the word just. She found that a much higher proportion of women used this word in communication.

  • “I just wanted to check in on …”
  • “Just wondering if you’d decided between …”
  • “If you can just give me an answer, then …”
  • “I’m just following up on …”

The author (Ellen Leanse, Business Insider) makes a fantastic point about the word just and why women seem to use it more. This word is a way of asking permission, showing deference to who you are talking to (whether they deserve it or not), and most often dramatically reduces the power of the communicator who uses it.

Striking this one word from the sentence strengthened the sender’s message and clarified it too. Isn’t that something we always look for in communication? I know I do.

So I challenge you to take a look at your communications you send today and see how many justs find their way into your emails, and then delete them!

I bet you will feel a little more powerful and confident in your request, and just might (will!) get a faster, clearer response.

Want another word list to keep handy? Here is a great one: 297 words and phrases that rob your writing of power. Check it out!

Have you found a great resource of words to use or words to avoid? Share with us in my LinkedIn group! I bet you will learn another smart business tidbit or two to use in your social media marketing plan. Join us!

Social Media Brand Strategist Speaker, Karen Yankovich is the CEO of Uplevel Media, LLC.  Having “been there and done that” in the arena of losing (and then re-finding) a focused approach to business and life; Social Media and LinkedIn Evangelist, Karen guides entrepreneurs to creating wealth by combining smart business practices with simple proven systems that develop and maintain strong customer relationships. She offers results oriented and expert Conversational Marketing strategies that position her clients to bring in instant results. Karen’s background includes over twenty years in the fields of information technology, marketing, and customer relationships, making social media her ideal niche. “I highly recommend Karen Yankovich as a speaker. She recently presented to our Texas Women in Business group and had our audience fully engaged with her incredible presentation on Profitable Social Media.”  ~ Megan Tull, Leadership Training Expert   To book Karen for your next event contact Sue Falcone at 888-766-3155 or click here:   Book Karen Today

Gen X “Whatever!”

Understanding Gen X

As more and more Boomers head for retirement, we see Gen X is taking over the leadership reigns! Across the board Gen X’ers are now leading in all levels of government, education, corporations, small businesses and associations. Their leadership style and their perceptions are very different from the Boomers and the legacy they leave behind will change the world forever. To get a better understanding of the Gen X psyche, let’s go back and discover what makes them tick.

Who Is Generation X? Born 1964–1980

Gen X: There Will Never Be Another!

The generation following the Boomers has been called Generation X or Gen X. In numbers, Gen X (51 million) is the smallest generation sandwiched in between the largest generations: the Boomers (75 Million) and the Millennials (78 million).

The term Generation X has been used at various times throughout history to describe alienated youth, and the name seemed to fit this new generation.

As with most generational labels, “Generation X” is a somewhat negative term, coined by Douglas Coupland, author of the 1991 book Generation X: Tales for an Accelerated Culture. For Coupland, the letter “X” was meant to signify the generation’s random, ambiguous, and contradictory ways.

Generation Xers were the children born during a time of shifting social and family values, a challenging economy, and advances in technology in the U.S.

Boomers, who were also called the “Me Generation,” were deep into self-actualizing, and their focus seemed to be less on their children and more on themselves and their careers.

Stagflation, Women Working, and the Pill

Gen X kids grew up in harder times than the Boomers did. Between 1979 and 1995, some 43 million jobs were lost through corporate downsizing. Newly created jobs paid less and offered fewer benefits, and stagflation appeared. In economics, stagflation happens when the inflation rate is high, the economic growth rate slows, and unemployment remains steadily high.

Many families needed more than one income to survive and women reentered the workforce to provide the extra income.

The challenges in the American economy combined with other social changes, including the Pill, feminism, increased levels of education among women and men, revolutionized the American family.

A new trend was occurring: American couples began to marry later, have fewer children, and divorce more frequently. In 1973, when “the Pill” went on the market, most Americans lived in nuclear-style families. The average married couple had three to four children, and mothers stayed home and tended to the family. By 2000, the average family had shrunk to two children (that’s why this generation is so small), and one out of two marriages was ending in divorce. Almost a third of American children were being raised by a single parent or an unmarried couple—further contributing to profound changes in family dynamics.

Growing Up in the 70s and 80s

Freedom! Well sort of … kids had lots of freedom back in the 70s and 80s. They played outside! They had wheels—their bikes—and they got to roam and ride all day until the streetlight came on at night. More than likely, this childhood freedom will never happen again. Helicopter parents have entered the building!

The term “Latchkey Kids,” a name created by Boomers, referred to children who came home from school to an empty house because mom was working. The kids of this era were given a great deal of responsibility and a list of chores was often left on the kitchen table to be completed before mom got home: empty the dishwasher, plug in the crock pot, do your homework, and help your brother and sister with theirs, fill the ice cube trays, set the table, and don’t make a mess. The responsible Xer did get many of the items on the list done, but only after hours of watching MTV, listening to the radio, and making mixed-tapes to share with their friends.

Now let’s pause for a moment. If you were born between 1964 and 1979 and your mom did not work and you did not have lots of independence, you may be more like a Boomer than a Gen Xer. The same goes for Boomers, no matter what your age, if your mom worked and you were left alone to be independent and more personally responsible, you may relate more to Gen X.

Let’s go back to the growing-up years of Gen X and reflect on them. Parents and even teachers did not coddle this generation along with the Boomers. Gen X saw first hand that their parents were human and fallible, and they often found themselves giving their parents advice and comfort. Autonomy and self-reliance, rather than respect for authority, were natural byproducts of the Generation X childhood.

Looking back at this generation, it’s easy to see that Gen X could possibly be the last generation of children and teens to grow up with freedom, independence, and the luxury to try different things on their own, fail, and try again.

Gen X: Skeptical and Cynical – Reality Bites

Xers grew up seeing lost children on milk cartons and taking their Halloween candy to the hospital to get it x-rayed because a neighbor may have slipped a razor blade or pins into their Milk Duds. They watched TV when a frying pan came on the screen and heard a voice announce, “This is your brain,” and then an egg was cracked into a pan with the voice explaining, “This is your brain on drugs!”

They also grew up in an era when many of the sacred institutions (churches, schools, government) fell apart or let them down. Gen Xers saw corporations like Enron and WorldCom crumble, leaving their employees with empty pension funds. They watched in real time as the doomed Challenger exploded, and as Heisman winner O.J. was crouched in the back of his white Bronco while his friend drove it down a Los Angeles freeway. Here are the dates for the memorable events that squelched their ability to blindly trust and also added to their skeptical nature:

1972 – Watergate Scandal

1973 – Energy Crisis and Long Gas Lines

1979 – Three Mile Island Meltdown

1980s – Priest, Politician, and Teacher Scandals

1986 – Challenger Disaster

1990s – Corporate Layoffs (parents laid off)

1992 – Rodney King Beating / Police Brutality

1995 – Clinton-Lewinsky Scandal

2001 – Enron / Tyco Corporate Scandal

“Never confuse having a career with having a life,” Eddie Bauer Shopping bag slogan.

Generation X entered the workforce when the Boomers were in their prime, and early on there were not many areas for this generation to flourish—except, of course, in technology!

Because many Gen Xers learned independence early in life, this attribute turned out to be a valuable trait and Xers progressed in their work and in the world. As writer Mary Donohue proudly writes in her article in the Huffington Post, “Gen X is your bread and butter. They have worked through more recessions than their parents or grandparents ever did. Most often they are executive leaders who are on the cusp of becoming the C-class, but aren’t thriving in the workplace. The closer these workers get to 55 the more their knowledge becomes invaluable to your organization and to your customers. They are your intellectual capital.”

Because many Gen Xers had early contact with the “real world,” they are highly self-reliant and positioned to take on leadership in all organizations—corporate, non-profit, and community. As a whole they are serious about meeting commitments, have a strong sense of purpose, and are highly resilient. Gen X is the generation who wants options/choices since they don’t want to be cornered into just one and only one single way of doing something. They are innovative, creative, and insightful. These qualities position them for great leadership in an era of disruptive thinking. Gen X values new ideas and “out of the box” thinking.

As leaders today, they must help organizations become more collaborative. They must continue to ask great questions and get others excited and engaged in work and projects. They must embrace complexity and continue to seek new answers and new disruptions. And they must keep up their need for authenticity, purpose, and mission in the workplace and world.

Karen McCullough is called a Branding Expert (she worked with Ralph Lauren), a Social Media Enthusiast (she tweets), and a Millennial Evangelist (she sees the future). She’s an award-winning speaker who inspires and empowers organizations and individuals to evolve, grow, and realize their true potential for excellence. She innovates through her keen perception and knowledge of human behaviors, trends, and even a little pop culture. To book her for your next event click here:    Karen McCullough

What is Your “End-Vision?”

If you have decided that you desperately and passionately want to successfully transform yourself and find your “end-vision” keep reading, this is for you.

You will have to be willing, no matter how much effort, time and sacrifice that it will take, to work harder than you ever have before and sacrifice more than you thought possible.

Every plan to succeed must address all your current foundations. Just as the action steps necessary to succeed at anything are hard to stick with, the same will be said about these life changing “edicts.” These set of ideals are not for the faint of heart. You have to want it bad enough to get through the pain to succeed.

As Albert Einstein shared:  “The definition of insanity is doing the same thing over and over again and expecting a different result.”

Many of us have never learned this lesson. We hold on to familiar approaches to life issues when deep down inside we know that we will get the same result. Doing something different takes either a very brave person or very desperate person.

I recommend that you take the bravery route and not wait to become desperate, or as some call it “hit rock bottom.” Finding someone who is brave enough to seek transformation makes a tremendous difference. You realize that it is possible to succeed, “If they can do it, so can I.”  Surround yourself with those mentors!

Follow these two steps: First, “out with the bad.” Then, “in with the good.”

Out with the bad: burn the ticks off, slam the door on unfulfilling relationships, stop telling your sob story, get over it, stop being mean, and forgive.

In with the good: pick a day to start, seek out the positives, be aware of what you have, focus on being healthy, kind, compassionate, loving and uncover your purpose.

Once you have accepted the fact that your life does have purpose, the next adventure is to uncover what that purpose is. You don’t create it. Often, you don’t decide what your purpose is. You just uncover it.

For me, I thought my life’s purpose had something to do with being  a successful attorney. I was wrong.  What I uncovered was that my life’s purpose is inspiring people.

Genuineness, kindness, compassion, empathy, joy for life, optimism, love comes out when sharing and inspiring  either a group or an individual.

I help people see beyond what is apparent and bring back hope where hope had been lost. Working with people to create a more positive “end-vision” is now my lifework.

Developing Parkinson’s disease led me to uncover my life’s purpose. Not only do I accept my Parkinson’s, but actually embrace it. God does work in mysterious ways.

John Baumann shares: “I did not set out to be an inspiring success speaker. I did not choose it. It chose me!”  As a successful attorney with a full life, at age 41 John was diagnosed with Parkinson’s disease.  Most would give in and give up , John made the decision to “Decide Success.”  But his most important decision was to reinvent himself as an Inspiring Success Speaker, Workshop Facilitator, Author, and work hard to fight the effects of this potential debilitating disease. Now over 15 years later after that first diagnosis, John speaks and inspires many, and maintains an honest, genuine, real, humorous approach.  He has truly “uncovered his purpose” and helps others find their’s too!  To book John for your next event click here: Inspiring Speaker John Baumann

 

How to Start Using LinkedIn for Your Business!

What Are You Waiting For? Get On LinkedIn And Start Growing Your Business!

You don’t need to be on every social site out there because let’s admit, it can be overwhelming. You need to be spending your time doing what you were born to do. Staying in your zone of genius.

And that is running your business!

But on the other hand, marketing is necessary to grow your business right?

I want you to be getting the biggest return in the shortest amount of time, and the perfect way to do that is through LinkedIn!

Follow these few steps on LinkedIn and you’ll be on your way to business success!

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Have a Great Profile

It is essential to anything you do on LinkedIn. If there are holes in your profile, no picture, no business link, you can’t expect it to make money for you!

There are 3 things you need to do when you start updating your profile and I can tell you all about them here. Go ahead and complete your profile with these 3 basic tips, it only takes a few minutes!

Stay Visible with Regular Updates

Let’s be honest, if you’re not on consistently or leave LinkedIn for days or weeks at a time, people forget about you!

Keep sharing business updates; keep connecting with people; keep engaging in your LinkedIn groups. People will notice and eventually will want to know more.

Connect with Everyone you Meet!

I can’t express enough how important this is! You may meet some of the most valuable connections in the world, but if you can’t get in contact with them afterwards, it’s pointless!

You may get a business card, which is great! But they only have their phone and email, that’s risky. They can either ignore your call, forget to call you back, or your email can get lost in the inbox!

Go ahead and connect with them immediately after meeting! You will have their profile forever and you’ll stay present in their feed; aka, top of mind!

Follow Up

This goes hand-in-hand with connecting with everyone you meet! Having a consistent outreach not only keeps you top of mind, but shows your connections you care!

It could be as simple as asking how that project they were working on is going! Make some notes, keep track of what they’re doing and check in every now and then.

This is all VERY easy to do! Takes about 20 minutes a day and you’ll see MASSIVE changes in your business!

Karen Yankovich shows audiences how to turn their passion into prosperity.  She delivers high-level, high impact, high energy keynotes, presentations and workshops for audiences looking to increase profitability and uplevel their businesses. Want some help? Join the LinkedUp Revolution and get 21 days FREE of in depth Linkedin training!  To hire Karen for Your next Event click here:  Karen Yankovich

 

 

Golden Rule for Nonprofit Leaders!

As a nonprofit leader, you are faced with a tremendous challenge.

In addition to being tasked with providing leadership during a time of major change, you are also confronted with the demands of delivering results in a difficult economy.

These two circumstances can cause a lot of frustration. Why? Because you are feeling the weight of providing help for the people you want to assist or the cause you want to make a difference for.

This type of stressful situation can be emotionally, mentally, and physically draining. When these negative influences are triggered, your professional performance and ability to provide positive leadership can be compromised.

Many nonprofits have respite programs to offer relief to overloaded caregivers providing care for a single beneficiary. You have the same need as a compassionate caregiver, only yours is multiplied many times over.

So how do you deal with the proliferation of personal and professional pressures created by change and challenging times?

My suggestion is to apply Hardy’s Golden Rule for Nonprofit Leaders: Do for yourself what you do for others.

You need to benefit from the same commitment to compassion and caring that you give to your priority cause.

It’s not about being selfish. If you aren’t performing at your best, your organization’s all-important mission won’t be achieved.

Just working harder isn’t always the answer.

Here are four action steps that can provide relief to the stress that could be impacting your performance.

  1. Ask for help. Often we are our own worst enemy when faced with a difficult problem. Letting ego and pride get in the way of asking for help is counterproductive. For example, members of the National Speakers Association are encouraged to participate in master mind groups of colleagues that offer problem solving, performance accountability, and professional support. Likewise, you should identify peers whom you can turn to for advice, mutual support, and collaborative effort to develop needed solutions.
  2. Benefit from life balance. For maximizing your personal productivity, there are essential basics you must commit to: such as, exercise, good diet, and actually taking time away. Allowing for personal rejuvenation is a stress buster and stimulates creativity in a time when innovation is critical. Consider possible nonproductive habits you need to eliminate, and good habits you need to capitalize on better.
  3. Utilize a team strategy. Share the load, and benefit from the strength of individuals working together. Take advantage of the experience of others in your organization and their diverse ideas: solicit input and recognize contributions members of your team are making. Help your team help you by eliminating barriers that restrict productivity, and instead, cultivating creative thought from them. Practice effective communication techniques to keep everyone informed and focused on responding to the challenge at hand.
  4. Take a small-actions approach. Chip and Dan Heath, authors of Switch, write that sometimes a problem seems so overwhelming that the solution may be paralyzing. They advocate taking small incremental actions that ultimately produce a cumulative effect. The Heaths also encourage celebrating small successes – your own and others’. It generates personal motivation to do more.

Apply Hardy’s Golden Rule for Nonprofit Leaders: Do for yourself what you do for others. You will be much better equipped to effectively respond to the pressures of change and challenging times that are now affecting nonprofit professionals.

Speaker Hardy Smith is your Go-to Resource who works with NonProfits and Associations that want an Ongoing Culture of Performance.  To learn more about Hardy and have him speak at your next event click here:  More About Hardy Smith


Love Change?

Is it possible to love change and welcome it into our lives?  

Recently while attending a company’s annual conference where major technology change was being presented; I knew it was going to be interesting to see how the multi-generations represented would react. 

As the changes were announced you could feel the fear, doubt, and tension spread throughout the room!  In looking at their expressions for some it seemed like the end of business as usual and it was overwhelming to see where the company was headed. 

A large number of the attendees had been there from the beginning of the company and personally knew the founders; and I could imagine they were wondering: “is this what they would have wanted?”  

Then others were excited and easily willing to embrace the changes. They were the ones texting on the hashtag set up,  sharing this would be a great future for everyone!

As the presentation continued I looked around and many were in shock and really didn’t know what to feel or think. They knew change was needed; but were afraid they could not master the skills it would take to succeed in this new world! 

This is not new is it? Change is happening all over our workplaces! I know you are either going to be facing it soon, are in the midst of it now, or you have been through it and will probably have to experience it again. This is good, right? 

Change is just like anything else we face, isn’t it?  It all starts with our mindset and attitude! That is where change begins and where the progress on our journey is formed!  

One of our Remarkable Speakers, Dean Lindsay
shares:  “Change is inevitable, Progress is a choice!” 

In looking at the long term journey here are three steps to help you make change easier:

  • Choose to face your change! The longer you put this off the harder it will be to take the next steps to reach progress! 
  • Secure all the complete information of what the change entails so that you can overcome the doubt, fear, and the barriers that could stand in your way, if you let them.  This includes asking questions and seeking expert advice to have a complete understanding of how to move to the final step in this process.
  • Make plans and goals of how to successfully handle the changes that are going to move you to success!  These need to be written down and a commitment made to do what it will take to succeed and not just quit and say “I Can’t!”

Can you say with me “I love change?”  The longer you delay saying those words the longer the time it will take you to progress on your journey; as there is no other way to avoid the inevitable! 

Sue Falcone is the CEO of Remarkable! A Speakers Bureau
and was recently named an “Outstanding Women in Business”
by the Triad Business Journal of North Carolina. For more see
About Us. 

 

 

It All Begins with ‘D’

Having  just celebrated July 4, we were reminded of those deeds that brought this country into existence.

Now, 241 years later, we see the founders of this country as courageous, bold, defiant, rebels who dared stand against an empire. We see them as larger than life, as in some way, different, if not better, than mere mortals like us.

Were they really different? Better? Destined to reshape the history of the world?

No.

No one, despite our perception of their lives, is born to greatness. Greatness isn’t programmed into one person’s genes and not into another’s. Greatness isn’t determined solely by intelligence, or simply by the fact that someone might have a specific innate skill, though both intelligence and skill help. Greatness is achieved one action, one decision, one dream at a time.

But no one action, no one dream, no single decision, is sufficient to achieve greatness. In fact, greatness requires something more. Something more difficult, more demanding.

I find myself remembering my second year at Yale. Professor George Lindbeck had given me three D- grades on three successive papers. I was livid. So, I decided to find out what his issue was – I had never received such poor grades.

I confronted George on a cold, October afternoon in the quad as he was on his way to his office. He listened patiently, and then replied, “All of your life, wherever you have been, you have been one of a handful of exceptionally bright people. Look around you, Falcon. This is Yale. Everyone here is exceptionally bright. What matters here is how disciplined, determined, and focused you are.

George didn’t wait for me to respond. He just turned and walked into the building without speaking another word. As for me, I stood there, in the deepening cold, shocked by what he had said.

While it is true that every revolution in the history of the world – for better or worse – began with one person who saw the world, not as it was, but as it could be, it is just as true that dreaming isn’t enough to change the world. No one can dream the world to be a better place. But a person who has a great dream, armed with discipline, is someone who can.

I have often been asked how I survived a childhood that bore a striking resemblance to “The Grapes of Wrath.” Confronted when I was seven by the death of a child my own age, I was given two different messages.

The first was this was my fate as well, and, there was nothing I could do to change it. The second was given to me by my grandfather. “If,” he said to me, “you can envision a world in which you do not die on the farm, and write that dream upon your heart, suffer for it, live for it, work for it, whatever you dream will be yours.”

He was right. When life is difficult, when I am forced again to confront the possibility that I will lose my sight, I touch my heart, awaken my dream, and do the hard work.

Falcon is an International Speaker and Innovative Visionary. He creates the artistic image for his audiences and clients to: “See the World Again.  For the First Time!”  Whether with his voice, camera, or pen, Falcon’s goal is to create an emotionally compelling visual experience that will provide you with a competitive edge. Falcon is ready to take your audiences to a new level, helping people understand what it means to be human!

 

It’s Remarkable How a Story Told Well Can Move an Audience to Action!


It’s Remarkable how a story told well can move an audience to action.

When I first met Christina Daves by Zoom, what I noticed first was her high energy and giving personality!

“OMG – you are phenomenal ” – “I had goosebumps” – “You made me laugh and you made me cry” – “I can do this!!!” These are all things Christina has heard after her presentations.

I laughed when I heard this: one gentleman waited in line for an hour and a half to have his book signed and take a picture with her. Afterwards he said, “I’d love to come see you speak again but President Obama just appointed me to head a task force in Cuba and my family and I are moving there next week.” WOW!!!

What Is it that Christina does to move her attendees? She engages with them. She relates to them. She IS them. Anyone in the room can do anything she’s done and by the time the presentation is over, she has transformed a room.

Much of Christina’s journey involves what it took to invent a product and then try to share it with the world (before she lost her house to a bankruptcy because she mortgaged it to manufacture her idea). One failure after another finally led to the break of a lifetime – winning Steve Harvey’s Top Inventor Competition on his Emmy® Award winning daytime show.

She’s not afraid of failure and she’s willing ask anyone for anything – ask her how she got Diana Ross to wear her product when she sang for the President or how a “guerrilla marketing” stunt landed her on the Today Show with Savannah Guthrie.

Life and business take guts and the willingness to make things happen. Christina shares all of this in her presentations.

Her ultimate business success came through the power of free publicity and her proven three step process that, when executed properly, is almost foolproof:

1) Be Newsworthy

2) Create a Great Hook

3) Find the Right Journalist

Then, combine this with a social media strategy and you have the recipe for success! This is what she calls her secret sauce. PR + Social Media = MAGIC. Because what we know for certain is that more visibility means more customers and more customers means more profits.

Christina holds nothing back and there are no excuses when she’s done to not getting massive visibility for a product, service, or brand.

I know you will love having Christina Daves at your events, and look forward to working with you to make that happen!

Sue Falcone
CEO- Remarkable! A Speakers Bureau

Remarkable! Story that Will Amaze You!

Remarkable! is all you can say about Pat ‘Passquale’ Brocco as he shares his story of how he started his transformation journey by walking to the store. He finished over 300 pounds lighter.

Our Remarkable! Speaker, Dr. Randy Ross shares these feats weekly as part of us seeing, you can go from great to Remarkable!

Don’t we all want to be seen as Remarkable!  Say it,  the word Remarkable brings a smile to our faces as well as those of others!

Dr. Randy Ross , teaches people in companies, teams, and organizations, how to go beyond greatness to Remarkable!  ” Living on purpose means you live purposefully with a purpose, and for a purpose!”   Want to become Remarkable!?  Take a look at https://goo.gl/Rqasx1 and learn how! 

6 Elements to a “Killer” Speaking Business! by Felicia Slattery

Public speaking is a dream for many people. If that’s YOU this is written to help you avoid the costly mistakes so many beleaguered, ragged, worn-out speakers make; thinking the ONLY way to make money is when they are on stage alone.

If you were alive and in the business world in the 1980s-1990s, you may remember the “Success Seminars” that traveled to major cities across the country. They would feature local and national sports heroes, past politicians, best-selling authors, and icons in business. One of those people was Zig Ziglar.

I started my first business (direct sales) at age 22 and Zig Ziglar was one of the people often quoted at the local meetings. He was so inspirational.

Having been a speaker for most of my life and newly out of college I always wondered what it would be like to be on stage at any of those big events, sharing the stage with awesome people.

And then it happened. I got to share the stage (that means speak at the same event) with Zig Ziglar himself!

How?  Fast forward to THIS century when I started speaking for a living in my own business, and by 2008, I had been on a number of big stages and had met some really amazing successful people. One of those people was planning his own event and wondered if I would be interested in speaking on the same stage as one of my long-time heroes, Zig Ziglar.

Um, yes, please! And so it was.

Along the way, I realized the “real secret” to build true wealth like Zig and others have done is: to take a look at their entire BUSINESS.

You see, a PROFITABLE speaking business is a comprehensive enterprise that involves far more than simply getting paid to speak!  It’s also getting paid for work you do off stage and seeing that money roll in when you’re not working at all.

You’ve seen the photos of colleagues, friends, and other speakers on stages and now you’ve decided THIS is your year to make it as a speaker. Are people telling you all the time they love your work, what you stand for, and you should be a speaker?  Do you have a burning desire in your soul to serve the world from the stage?

I can help! Here’s what it takes – all 6 elements – to have a successful speaking business that is comprehensive, and maximizes your income to the highest levels.

Element 1: Your “Killer” Keynote Speech

Now, I’m not one to use the negative-sounding words, but “killer keynote” is industry lingo for a really fabulous presentation you get paid to deliver. This is the speech you will develop, practice, and get paid to deliver over and over again with variations of  your custom designed content for your audiences. This speech is your “product” and will be what your audiences and meeting planners fall in love with.

Element 2: Your On-Stage Delivery

When you get paid to show up, you’ve got to bring the goods. Being on stage is your magic moment and it will either make you or break you. You’ve got to give your audience an EXPERIENCE to remember. Yes, the content matters, but how you deliver it matters even more!

Element 3: Getting Booked to Speak

To make the money, you’ve got to get on stages. Meeting planners have certain ways they find speakers and once they do you need to know how to handle that conversation. Where to price yourself, how to sell yourself, and knowing what to say to a meeting planner when you are on the phone with them are the keys to getting your “killer” keynote in front of audiences and getting paid for it!

Element 4: Your Best-Selling Book

Speakers are EXPECTED to be authors. But not any book will do. You’ve got to have a memorable title, content that people want to read, and information that is unlike other books in the market. Of course it helps if your book is a best-seller on Amazon or other lists.

Element 5: Your Sexy Back End

Speaking is only the BEGINNING of the relationship. When audiences see you on stage and then read your book, they are going to want MORE of you. Here is where you can multiply your profits exponentially and impact people long after they see you on stage.

Element 6: Branding and Positioning

Most people mistakenly believe your speaking fee is earned on stage. It’s not. Your fee is actually determined long before you hit the stage with your marketing, your message, and how you communicate who you are and the value you bring. Remember: when you are on social media, you are marketing yourself as a speaker – in fact that’s one of the ways meeting planners find their speakers, so show up as a professional (with a life). Your website, your marketing materials, your videos, your blog and more will be how a meeting planner determines if you’re good or if they should pass you by -even before they ever reach out to you. Position yourself to be a rock star and you will be!

So there you have it! The entire list of exactly what it takes to build a “Killer” successful business as a professional speaker.

Felicia J. Slattery, Internationally- acclaimed, award-winning Speaker, and Best-selling Author, is on a mission to motivate, inspire, coach, and train thought leaders, entrepreneurs, C-suite executives, and celebrities to create meaningful connections through effective communication and professional speaking. If you’d like to get started on the marketing materials for your business, you may love her Speaker Marketing Checklist Bundle, which is more like training in the form of checklists to keep everything from feeling overwhelming. Simply choose what marketing material you want to start with and move down the list checking items off as you go. Super easy. Very powerful.