Category Archives: Business Plan

True Joy is in the Little Things!

At this time of year with everyone wishing you a Merry Christmas and a Happy New Year;  have you found the true joy?

This year in stepping back, I have found true joy comes in the little things!  Lots of time we miss them until we see how they fit into the big picture of life!

This New Year 2019 we have formed our business plan around the word-IMPORTANT!  We don’t want to miss seeing the little things daily that bring the joy of what we do alive each and everyday!

Do you need a new focus for your professional and personal life? I urge you to take the next few days to make some needed changes so you won’t miss seeing the true joy, peace, and contentment of life in 2019!

Have a Very Merry Christmas and a Happy New Year from all of us at Remarkable! A Speakers Bureau!

Event Planning And The Scourge Of Round Banquet Tables

Event Planning And The Scourge Of Round Banquet Tables

By David Deeble

Let’s be serious for a moment: audiences should be seated facing the speaker.

Imagine a photographer going from round banquet table to round banquet table taking pictures of people without asking anyone to turn around and face the camera. To do so would be absurd. But it’s no more absurd than introducing a speaker or entertainer when much of the audience – by virtue of the fact that they’re sitting at round banquet tables – still have their backs squarely facing the podium or stage.

Before introducing an entertainer or speaker to the stage, take a page from the photographer playbook and request that those whose backs are to the stage to at least offer the presenter their profile.

This and a few other simple changes very often make the difference between an audience which is engaged and one that is not.

Return to daviDDeeble.com or learn how a head injury forced me to reinvent myself from a conventional to a comedic juggler.

David Deeble’s career in comedy began at the age of 8 when he joined the Long Beach Mystics, a now-legendary magic club in Long Beach, California. There, he was schooled relentless
ly in the importance of being a polished entertainer – not just a magic act. After opening for such comedians as Ray Romano and Kevin James, David made his debut as the variety star in “Bare Essence” at Harrah’s, Lake Tahoe. From there, he began making numerous appearances on American television including “America’s Got Talent,” “Last Comic Standing,” and “The Tonight Show with Jay Leno” on which he performed his trademark grocery-sack juggling routine. To Hire David as your next Entertainer, click here or call 888-766-3155 to book him!

The Strategic Fit – Building Relationships with Speakers’ Bureaus

The Strategic Fit – Building Relationships with Speakers’ Bureaus

By Christy Lamagna, CMP, CMM, CTSM

This is the final piece in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau on how planners can strategically build relationships with speaker’s bureaus. The Strategic Fit - Building Relationships with Speakers' Bureaus

This is the final piece in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau on how planners can strategically build relationships with speaker’s bureaus. Part one introduces the value of the speakers’ bureau, and part two talks about event speaker trends.

Christy: What do you do about speakers who speak from scripts and are reluctant or unwilling to adapt the message to an audience?

Sue: It’s essential to make sure every client gets a unique and custom experience. Audiences will not accept “canned” presentations, although once that was the norm.  Every speaker search I do starts with a thorough questionnaire for the speaker and the planner so that I know exactly what is expected from and needed from both sides.  It doesn’t matter how many times I have worked with a client; every piece of business must be earned.  Fresh, relevant material is a must and that means adapting to the audience.

Christy: What do you say to those who think they can’t afford to hire a speaker or to those who would prefer to simply book directly?

Sue: I focus on creating an experience from the initial contact, so fees are not the first thing we discuss. I want to know what the client is looking for and what the goal is for bringing in the speaker. From there, it’s my job to find solutions and secure a speaker they like and need.

As for being able to afford my services, there are a few key points to keep in mind. Always ask if the bureau’s fees are paid for by the client or the speaker as it varies by organization. At Remarkable Speakers! the speaker pays for the booking, so there is no cost to the client for utilizing my services. It is also important to know that the speaker fees we quote are not marked up to cover the fees the speaker pays us.

The additional thing to keep in mind is the expertise offered by the bureau. After listening to what the client wants, I make initial recommendations, factoring in not just the speaker’s content but their style. It has to be a good fit at every level. No one has time to waste, so working with a pro means only seeing speakers who meet your needs, style and budget. Watching clips on You Tube and searching the net for speakers can take hours and may not lead you anywhere.

Christy:  Planners are so often in ‘go’ mode that they forget to stop and consult the experts. It’s a good reminder that help is available and that the service providers will likely do a better job than we could. Thanks for that quick reality check!

Sue: I think we can all fall into that trap sometimes! To continue: as for budget: I never apologize or shy away from the cost to book a speaker. Some of the best advice ever given to me that I live by was: “when quoting fees you should be able to do it without blinking an eye. Do it with confidence, facts, and commitments.”

That doesn’t mean there isn’t room for negotiation.  Both sides need to walk away feeling good about the partnership. I can work with both parties to create mutually agreeable terms.  I love the “thrill of the hunt” and closing deals. After booking thousands of speakers I have tons of creative ways clients and speakers can find middle ground.

Christy: My friend is a speaker. Why do I need one of yours?

Sue:  Now, more than ever, everyone thinks they are a speaker, or knows someone who is! I always thank my clients for the opportunity to “earn their business.” Often, when looking for a speaker, initially, people do not know what they want. Even if they have a friend or colleague in mind, it’s a good possibility they still are looking for suggestions. I find that many times after a few questions, the client is not quite as sold on their friend as it might have first appeared.

Knowing the speaker has advantages but does not guarantee it’s the right fit. I ask questions about what they are looking for in their speaker, and does their friend have all need to have a successful event. I share key things to look at; great video clips, an active and engaged social media presence where you can see reviews and testimonials, and what their marketing materials look like to see how fresh, current, and relevant their speaker is. I make sure they think through the ‘why’ around choosing their friend as the speaker.  It’s important to remember that the impact of choosing the best speaker reflects on them.  I want my clients and potential clients to be seen as “rock stars” for choosing the perfect speaker and having a successful event. Sometimes their friend may be their speaker of choice.

To me it’s about helping people make good decisions so even if we don’t book a speaker, I am still thankful for creating a relationship that can be developed for future business. The other opportunity is for me to add a new speaker to my roster as we are always looking for Remarkable Speakers!

A huge thanks to Sue for her time, expertise, buoyant personality and wisdom. I speak to many people each day and few have Sue’s remarkable spirit, candor and enthusiasm. I hope you all enjoyed reading this as much as I had speaking to her. To continue the conversation, leave a note in the comments section below, find me on Twitter: @SMEChristy or email me: Christy.lamagna@strategic.events.

CEO, Sue Falcone, recognized the need for a speakers bureau that would represent professional speakers, and provide the perfect speaker for clients who sought the best for their events with a personal “hands on” custom touch.

From a former corporate executive, to becoming a professional speaker and author being hired, and creating a distinctive and unique speakers bureau representing speakers for hire, she gained the experience and expertise needed to give a full service experience.

 

Are You Living Thankful All Year Long?

livingthankfulWhat does being thankful really mean?  How does it affect our lives and businesses?  Let’s hear about a lady that is the role model of living a life of thankfulness.

Meet Miss Margaret: who in her span of 96 years has seen many changes including the death of her husband and child, and has focused her whole life on being thankful and grateful for it all! She loves God, family, flowers, and serving others. Her large family cherish her as the core of their lives. Enduring strokes, physical pain, and heartache, she lives a life work of serving others and giving thanks.

Seeing the world through a different set of blue eyes, Miss Margaret has chosen not to have a computer, iPhone, or a social media platform!  Her information system is radio, TV, reading books, magazines, newspapers, prayer, and sharing face to face time with others! She dedicates herself to making a difference and is not a complainer but a winner!

Miss Margaret loves being in control of her day, (even though she has to use a walker, and has a nurse nearby)! She answers her own phone, door, and keeps track of her financial statements. Originally from Ohio, she has lived all over the country following her husband’s corporate career; and has a sharp memory and shares the adventures as if they were yesterday!

Recently we visited Miss Margaret taking her flowers and a big balloon! We were greeted at the door with a big hug and kiss. Spending time in her kitchen where she can keep check on the weather and neighborhood by viewing it through her bay window, and hearing about what her family was doing and what they had planned for Thanksgiving made us realize what living thankful is all about! No mention of herself, but focusing on what she wanted to know about our lives and business.

As we left she invited us back and said we still needed to go out for lunch soon! Getting into our car, we had just been given a dose of hope and joy, which we could take into our lives and share! We had not missed having the TV on, or our iPhones drawn in hand, or the iPad out to show her what she was missing!

Today we received a Thanksgiving card with a hand written note thanking us for the visit, flowers and that awesome balloon!  She reminded us of lunch soon, and how she enjoyed seeing us!

What can we learn from Miss Margaret about having a successful business and life?  It’s all about keeping it personal, real, and focused on the important things. Putting others first and keeping it simple to be able to handle the many needs of life. Miss Margaret knows living a life of thankfulness is one of the reasons she is still here to enjoy each day-do you?

We here at Simply Sue Speaks Global Booking Agency wish you and your family a wonderful Thanksgiving time. We are honored and thankful for the opportunity to “earn your business”  and to match you with the best speakers and individuals in the world.

As we plan a new business year, we will be making thankfulness an important part of our business plan and living life each day, and learning more ways of doing so; how about you?

simplysuename2happiestthanksgiving

 

Is “Try” Part of Your Business Plan?

tryI read a post recently that really impacted my thinking process! It was on Google + by  Tracy Myers, sharing this “profound statement” his 12 year old son had said that morning:

“I’m not going to try and be successful. I’m just going to be successful.”  Tracy added, “Positive affirmation works! Believe that!”

This statement triggered my mind  into wondering: how many times have I said and even trained others to “fake it till you make it” and instilled in my mind that it is OK to keep “trying” without thinking of whether I am successful or really just faking success? When we make out our daily “to do” list do we really intend to do it, or is it OK to have a “try” list, and not a positive affirmation that we will do what we put on our list?

Do we realize the real difference between “try” and “do?”  I found that in many other languages the word “try” is not used as we do!  How many times do you find yourself saying “I’ll try” or “I’m trying” daily versus the mindset of  saying Yes I am or No I’m not?

As for me I don’t want my doctor to “try” and solve my issues, I want him to do it, don’t you? How about the pilot on your next plane trip? I don’t want them to “try” to get me to my destination, I want to arrive safely and on time.  When you ask someone to come to an event, when they say “I’ll try,” do you really expect to see them?

I’m sure my clients don’t want me to “try” and provide a speaker or presenter for their next event, they are expecting me to just “do it” and yes, bring the #WOWfactor as I know all my talented professionals can!

In my business and life, I’m in agreement with Tracy’s son: I’ve eliminated the “try” stage in my mind, and in my language. Either I am being and doing, or I’m not! Do I fail at my doing? Sure, but then I learn and continue on being and doing, try is not an option!

Take a look at your life.  Are you in the business of doing, or are you just “trying?”

Keeping it simple,

Sue Falcone
Sue Falcone