Category Archives: Creativity

Creativity: Top Job Skill for the Future

Creativity: Top Job Skill for the Future

By Julie Austin

According to the World Economic Forum’s “Future of Jobs Report”, creativity and problem solving are listed in the top three skills that employees will need by 2020. Critical problem solving is one of the most important attributes that employers look for in a new hire because no organization is without problems, and every industry will eventually be disrupted.

In this highly competitive world, having creative problem solvers working for you means seeing things from another angle. This is why brainstorming with a group of people is better than figuring everything out on your own. There is always something you’ll miss. Creative problem solvers are great at finding new opportunities for your organization.

Most companies say they would like to be more innovative, and innovation starts with creativity. If you hire creative employees you’re already ahead of the game. Amy’s Ice Cream in Texas has one of the most creative hiring practices I’ve seen. Here is their job description:

“Pick up a white paper bag. We ask that you take the bag home and bring back something creative. We would like you to express your artistic and creative side through this bag! Decorate it, make it into an object, write an original song on it, fill it with amazing things…the possibilities are endless! Most importantly, have fun and take your time. Show us who you are through the paper bag. It does not have to be artistically brilliant, just creative.”

This has proven to work well for Amy’s. One of their annual events, the Trick Olympics, was started after her employees began doing tricks with the ice cream like throwing it up in the air and catching it behind their back. Now the Trick Olympics is held every year and donates a portion of the profits to a local charity.

One way to hire creative employees is to give them problems to solve when they come in for their first interview. How they react under pressure and how creative they are at solving problems then will give you a good idea of how they will solve problems when they’re working for you.

Once you have your employees, create an environment for them to be creative and trust that they will find the best solution. If they’re not being micromanaged and have a creative environment, they will usually rise to the occasion and surprise you.

More about Julie:

Innovation Expert, Julie Austin is a sought-after Keynote Speaker, award-winning author, and Inventor of Swiggies – The Wrist Water Bottle by Hydrosport. Coming from a background in the TV & film industry as a commercial actor and TV host, she also has worked in the development of over 1,000 scripts. Julie knows the creative and how to sell it from a business perspective. Miko Carating of Daekyo America says, “Julie’s topic of using innovation and creativity to add value to your business was inspiring. Our Franchisees left with ways to generate more ideas of their own.” Julie knows a thing or two about innovation. She’s an inventor/innovator who turned $5.00 and a lump of clay into an international NASDAQ winning product—the Swiggles wrist water bottle, now sold in 24 countries. To book Julie for your next event, contact us today at 888-766-3155 or click here : Book Julie Austin

Guaranteed to Show You How to Successfully Reinvent Yourself in 12 “Easy” Steps

Guaranteed to Show You How to Successfully Reinvent Yourself in 12 “Easy” Steps

By John Baumann

INTRODUCTION

If you have decided that you desperately and passionately commit to transform yourself no matter how much effort, time and sacrifice that it will take, keep reading, this information is for you. If you are willing, you will have to work harder than you ever have before and sacrifice more than you thought possible. It is not “easy.”

I wrote DECIDE SUCCESS: Twelve Action Steps to Achieve the Success You Truly Desire as an easy-to-understand, step-by-step process for building your own personalized success plan complete with written exercises for each action step. While pragmatic and academically sound, it was not intended to, nor does it attempt to, address the emotional (and even spiritual) foundation often necessary to succeed. I will attempt to provide that foundation here. Just as the steps in DECIDE SUCCESS are hard to stick with, the same will be said about these self-improvement “edicts.” This process or program or, better yet, set of ideals are not for the faint of heart. You got to want it bad enough to get through the pain that is transformation.

As the well-known expression goes, “The definition of insanity is doing the same thing over and over again and expect that you are going to get a different result.” Many of us have never learned this lesson. We hold on to familiar approaches to life issues when deep down inside we know that we will get the same result, although unhealthy, one that we are actually comfortable with. Doing something different takes either a very brave person or very desperate person. I recommend that you take the bravery route and not wait for you to become desperate, some call it “hit rock bottom.” Being exposed to someone who is brave enough to transform, or is in the process of transforming, his or herself, a mentor, makes a tremendous difference because you realize that it is possible to succeed, “If they can do it, so can I.” Seek out a mentor.

I have broken this book down into two parts using an old adage adapted to fit my needs. First, “out with the bad.” Then, “in with the good.”

Part I: OUT WITH THE BAD

Out with the bad. I am not proposing that the proverbial baby be thrown out with the bathwater. Quite the opposite. A complete and honest review of your life is necessary from all angles to decide what unhealthy things (including people) need to be removed and who and what have the privilege and honor of remaining in your life. It is “your” life after all. You only get one chance at life and for a very limited time at that. One of the first things you need to do is to stop watching or listening to the news. You may be thinking, “Is this guy kidding?” or “Is this guy for real?” Bad or negative stories are the lifeblood of the media. Uplifting or positive stories are an afterthought or allowed on the air after, I believe, much arm-twisting. Turn off mainstream television and watch documentaries instead. Learn something. Get in touch with the energy emitted by people. In particular, whether the comments made have a negative bent or a positive one.

I was diagnosed with Parkinson’s disease when I was 41 years old. We, in the Parkinson’s community, use the example of a snowflake when describing how the disease affects each individual differently. Just like every snowflake is unique unto itself, every person with Parkinsons has their disease progress at a different rate. Since there is no test to determine how long one will maintain their quality of life, moments become precious. As with any life-changing medical condition, a sense of urgency develops. We may not have the time to wait to transform our lives. Thus, the following fall under the category, “Out with the Bad.”

Chapter One: BURN THE TICKS OFF

This may be a little bit gross, but ticks will embed themselves into a human body by inserting its head below the surface of the skin. If you pull the tick off, the head will remain. The way to remove the tick completely is to apply a flame to its body or use an alcohol swab. In this way, the head comes out and the whole tick can be disposed of.
There are ticks in your life that have embedded themselves into you. You may have grown accustomed to having them attached to you and feeding off you. It may seem ordinary and usual to have them connected to you. You feel like they belong. You may even feel a sense of superiority to have these people dependent upon you. What you need to realize is that they are slowly, but surely, sucking the life out of you.

You need to properly and honestly determine who are your ticks and “burn” them off. Ask yourself, “Am I better off with this person in my life or without this person in my life?” Do they add to my healthy enjoyment of life or detract from it? Do the things they say tilt toward the positive or the negative. What energy do you feel? A clear signal is, if after spending some time with someone, you feel like you need to take a long, hot shower to wash the muck off, you might want to rethink the amount of time you spend with that individual, if any. Burning the ticks off is not easy. Ticks have a vested interest is remaining embedded in you. There will be resistance. Serious resistance. It takes courage. It takes guts. It takes resilience. Most of all, it takes discipline. You have to stick to your decision even when doubt creeps into your head. Burn, baby, burn.

Chapter Two: STOP TELLING YOUR SOB STORY

Everyone has a sob story. Some have a whole book of them. Some have enough to fill a small library. Just stop. No one really wants to hear the tragedies that have befallen you in your lifetime. Don’t wear them like some kind of badge or medal. Realize that no one has a perfect life. I don’t mean to belittle or minimize the horrific things that we, as humans, have been forced to endure: death of a child, sexual assault, disease, disasters, concentration camps, addiction, etc. However, you need to look at yourself as a survivor and move on. I am not saying forget, but, by telling your “story” over and over just for the sake of eliciting sympathy, you become the story. It becomes who you are. It becomes your identity. You stop growing. You get lost in the “woe is me” syndrome and your life, for all intents and purposes, is over.

Just as with all the others, this will not be easy. Some people have held on to their sob story for decades and don’t want to move on. Nothing worth anything is easy. But isn’t getting “your” life back worth it? As my wife, Bernadette, says, “Send the Boo-Hoos Bye-Bye.”

Chapter Three: GET OVER IT
Glenda, a wise friend coined the expression, “STOP or I can’t help you.” Any time anyone is involved in some way in a “Life-changing Event” a flood of emotions come with it. For me and my Parkinson’s, what I call the “emotional rollercoaster” started with disbelief, moved to shock, then to denial, isolation, embarrassment, sadness, depression, and finally accepting and even embracing my Parkinson’s.

Its at these times that Glenda’s words of “Stop” or otherwise remain present, regroup and I’ll help you move forward is all my wife needed to realize that she had to shift her thoughts toward a place of “I can” and begin a renewal process. She did. There are positive people around you that are in your life for all the right reasons, might not be forever, but they can just show up and carry you when you need to be carried. This is the support of love and compassion that strengthens a person and pulls them out of the hole, helps you fight. It’s the team, the brigade, the peers, the mentors in your life and your faith that you need to move forward. Then, and only then, can you be lifted. Stop or they can’t help you.

Interestingly, I have not felt angry about having Parkinson’s, who am I going to be angry with? God? Not smart. A pretty powerful force to be mad at. In reality, no one was to blame for my Parkinson, at least not that I know of.
But often someone is to blame, and anger becomes a major blocking emotion. Very justified. Also poison to the soul. You allow the perpetrator to dictate sometimes the remainder of your life. I’m not saying that you, me or anyone else would be able to get over someone taking the life of someone you love or any other evil act. And I am not oblivious to the time necessary to heal. But, I think you would agree that the faster we move through these emotions, the better.
So, I term this simply, “Get over it.” There is no standard for the time it should take, but there comes a time that you need to just “get over it.” Sooner rather than later. Any way that is right for you (and legal, of course) works. Spiritual. Exercise. Primal scream. Yoga. Fitness Boxing. See a therapist or a doctor. Or, as bold and simplistic as it sounds, just make the decision “to get over it.”

By now you know what I am going to say next: It will not be easy, in fact, depending upon the severity of the incident, it may very well be the most difficult thing that you ever do. But you have got to do it. Getting stuck on any negative emotion takes a tremendous amount of energy and blocks you from moving forward. In fact, when people truly “get over” an emotion, whether it be denial, anger, sadness, depression or any other, they typically report some sort of feeling that a weight has been lifted off of them (usually their shoulders). Why wait? Why not control your own circumstances?

By way of example, why wait for the justice system to procure (or worse, not procure) a guilty verdict in the situation where you or a loved one was harmed by another to take your life back? You have the power to move forward through the natural emotions that you experience in as quickly a fashion as possible.
Shock. I had every right to be in shock. I was 41 with Parkinson’s. I needed to “get over it” and did. Denial. Anyone would understand why I would be justified in being in denial. I was so young to have an “old person’s disease.” But I needed to “get over it” and did. Sadness. Interestingly, most of my sadness appeared when I disclosed my illness to others. I had to deal with the emotions experienced by family especially my mother and father. I had to actually help them “get over it.”

Depression. I experienced depression both because I could see my future in other people that I meet with Parkinson’s (wheelchair, uncontrolled movements, inability to swallow, etc.), but also the chemical reaction in the brain to loss of dopamine that is the pleasure center of the brain. Although I do take medication to combat my depression, I don’t rely solely upon the medication. I still do what I can to “get over” my depression. Eat healthy, exercise, stay mentally active, pursue my life’s purpose, etc.

This “get over it” philosophy is necessary to move forward from wallowing in a negative emotion and applies to more than just being diagnosed with Parkinson’s or any other incurable disease. It applies to emotions associated with becoming a caregiver for someone with such an illness. The loss of a parent. The loss of a sibling. God forbid, the loss of a child. Injury of you or a loved one. Divorce. Being cheated upon by a spouse. Loss of a job. I could go on and on. The response stays the same, “Get over it.”

Addictions produce very complex issues. Addictions from drugs to eating disorders, etc. are not likely something that one can just will oneself to just “get over.” Intervention, medical personnel, counselors are necessary. But there is still a critical element of the person, somewhere deep inside themselves, making the affirmative decision to “get over” the addiction.

Chapter Four: QUIT BEING MEAN

After discussing such sensitive areas thus far, it may seem trite to provide an edict called, “Quit being mean.” The significance of this statement should not be trivialized. People provide ample opportunity to be criticized, made fun of, teased, bashed, bullied, abused, etc. You need to resist the temptation to somehow build yourself up by tearing someone else down, whether to his or her face or behind his or her back. I’m just saying. It’s exciting to be mean. We get a rush from it. In fact, watch most of the shows on television. Meanness abounds. You must, on some level, be affected by watching people being mean on these shows. The meaner the host, the better the ratings. Stop the insanity and choose different programs to watch.

Chapter Five: FORGIVE

I’ll end the “out with the bad” section with the most significant edict. Forgiveness. What a powerful word. Who do you need to forgive? Everyone. That includes YOU. Though we should always strive to be, no one is perfect. Sometimes we come down hardest on ourselves. I am not saying forget, but give yourself a break. Learn from mistakes. Learn from failure. As I state on the first page of my website, JohnBaumann.com, “It’s through the pain and fear that builds a warrior.”

You absolutely can, and must, forgive even if it is something that you will never forget. We need to learn from our experiences, but that does not mean that we cannot forgive. It is totally within your power and control to forgive anyone. The other person does not have to ask for your forgiveness or say that they are sorry for you to forgive them.
Your forgiveness does not entitle them to avoid the consequences of their actions, that is their issue. But you don’t have to carry around the anger or other baggage associated with the situation. You have the option of simply forgiving them in your heart. Think back to the people who have wronged you over your lifetime and, one-by-one, forgive them.

I know I sound like a broken record, but, as simple as it sounds, truly forgiving someone, let alone everyone, is also a very difficult thing to do. It takes strength. It takes all kinds of strength, including spiritual strength. “To err is human, to forgive divine.” You may question whether you can forgive. What if you were molested? Lost the ability to walk due to the intentional act of another? Had a loved one brutally murdered by someone? Yes. Yes. Yes. And there are many more circumstances, too many to be able to include in this publication. As monumental as the task, you cannot improve until you have relinquished the anger and pain of your unique past.

Part II: IN WITH THE GOOD

Now that we have removed the bad, we have created a void. We need to fill that void. It is just human nature. What do we fill it with: Good. In with the good. After all, this is self-improvement. It is time to discuss the improvement part.

Chapter Six: PICK A CONCRETE DAY

Many, if not most, people naturally procrastinate, especially when it comes to doing things that are hard or difficult. So, you need to, as my friend Terri says, “Just pick a day to start and stick with it.” If you don’t decide upon a day to begin, you never will get going.

I recommend that you jump right into your transformation, but some people need to start slowly and build up steam. Whatever works for you is fine so long as you are moving forward and not backtracking. It can be a random date or a date that has some significance. Just don’t make it too far into the future or leave it flexible. Focus hard on the date and set it in concrete. Tell people that are important to you the date. Gain ownership in the date.

Chapter Seven: SEEK OUT POSITIVE

There are positive people out there. You just have to keep your eyes open. Look for them. Join a gym. Take up a hobby. Something you really enjoy. Get involved with a charity. Go to a place of worship. Meet new people. Make the time to do what you truly love to do. Surround yourself with the most positive, upbeat, fun-loving people that you can find wherever you go.

Seeking out positive goes well beyond people. Create a positive environment in your world. Open the shades and let in the light. Build a fire in the fireplace on a cold, winter’s night. Feel the warmth. Schedule time to just do nothing.

Go for a walk in the park.

Have real conversations with people. Discuss things that matter. You don’t have to discuss politics or religion to have a real conversation. If in a group, a good rule of thumb is to speak no more than one quarter of the time and listen intently to what others are saying the remainder of the time. Are they confrontational? Are they conciliatory? Are they really listening to what others are saying? Are their comments of a sexist or racist nature? Then, pick out the ones that you want to consider a friendship relationship. Slowly at first, but remain in touch and engaged with them.

Chapter Eight: BE AWARE OF WHAT YOU HAVE

Although I recognize that there are many, many people with no material possessions, there are also many people who have shelter and food to eat on a daily basis. We get so caught up in adding to our “stuff” that we forget what we have. You need to constantly remind yourself to maintain perspective.
When you wake up in the morning, practice making your first thoughts be a relationship that you cherish, could be your relationship with a parent, a sibling, a close friend, a higher power, etc. Or maybe the comfortable bed that you just woke in, the roof over your head that is protecting you from the elements, the ingredients necessary to make your breakfast, etc.

Chapter Nine: BE HEALTHY

Being healthy covers a range of topics. First, eat “clean” (healthy food). Make sure that you put fuel into your body that will aid in living a quality life, make you healthier. You need to eat organic foods to minimize the ingestion of pesticides and other damaging products used in non-organic and processed foods. It would be best to grow your own vegetables and fruits in order to make sure that the soil is not depleted and has the necessary nutrients. If that is not possible, farmer’s markets are popping up all over. Develop a relationship with some of the producers.
In one form or another, sugar is contained in almost everything food purchased in a store. You need to read labels and wean yourself off sugar and sugar substitutes. If you choose to eat meat, focus on locating sources that don’t add steroids or other growth stimulators, treat the animal humanely during its life and the manner of its death, and handle the animal parts in a proper, sterilized and refrigerated environment. Again, start with a farmer’s market.
Drink water. Lots of water. Cut out soda and diet soda, any drink that is sweet. Go cold turkey if you have to. No discussion. No negotiation. It is that bad for you.

I found that when I started eating healthy, I could eat a lot more food, I never had that bloated full feeling, I have more energy, I can exercise more effectively and, so long as I am prepared, I almost never feel hunger pains. What I mean by prepared is to have food always ready to eat no matter where you are, just in case. For me, an Ezekiel wrap of hummus and length-wise cut cucumbers. This removes any excuse to ever be tempted to go to a fast food restaurant.

Remember, food is your body’s fuel. At first, you will struggle giving up many so-called “comfort foods.” I know that I sure did. But as your system cleanses itself, the cravings diminish and then disappear. For the first few months of your transformation, think of food as fuel for your body to operate efficiently and not a source of pleasure or reward. Sure, some of the clean food you eat will taste good, but, temporarily, don’t focus on taste, focus on nutrition.
Second, exercise on a daily basis just beyond your comfort zone. I was attending a conference on Parkinsons when one of the speakers made this statement. It shook my world. I immediately went home and started to exercise on a daily basis, no excuses allowed. I put a definite time on my schedule. I progressively moved from walking on the treadmill to spin bike, etc. Sixteen months later, I do, on alternating days, an hour of strength training in a kettlebell class called G-FIT at Core Combat Sports and 90 minutes of hot yoga at Bikram Yoga Louisville.
I, over the past sixteen months, unintentionally went from 215 pounds to my optimal weight for my height of 180 pounds. I can honestly say that I am healthier and fitter now, over ten years into my Parkinsons, than I have ever been even before I started exhibiting the symptoms of Parkinsons.

Chapter Ten: TOUCH

Make human connection. Many may scoff at this notion. I have an “old school” doctor who during my appointment is in constant contact with me whether it be my forearm, hand, wrist or shoulder. It is unusual and, I’ll admit, I was somewhat uncomfortable with it at first, but, when I got used to it, I realized how soothing it is. I have come to realize how important hugs are in appropriate circumstances. I hug my son and daughter every time I see them. My wife has to remind me sometimes to stop writing so we can hug. For us, it is a minimum of 20 seconds.

Chapter Eleven: BE KIND, COMPASSIONATE AND LOVING

Wow, what a mouthful. But doesn’t everything boil down to these five words. What is the golden rule? What are the teachings of most, if not all, religions? The message of many self-help or self-improvement gurus can be summarized to be more kind, compassionate, and especially loving.

Chapter Twelve: FIND YOUR PURPOSE

I discuss extensively in my book DECIDE SUCCESS having faith that your life has purpose. Once you have accepted the fact that your life does have purpose, the next adventure is to uncover what that purpose is. You don’t create it. Often, you don’t decide what your purpose is. You just uncover it.

For me, I thought my life’s purpose had something to do with working as an attorney. I was wrong. As it turns out, what I uncovered was that my life’s purpose has to do with inspiring people. Go figure. I found out that I have a gift. My genuineness, kindness, compassion, empathy, joy for life, optimism, love comes out whenever I am asked to inspire a group or even an individual. I can bring back hope where hope had been lost. I can help people see beyond what is apparent. I can work with people to create a more positive “End-vision.” I had to develop Parkinson’s disease to uncover my life’s purpose. I now not only accept my Parkinson’s, but actually embrace it. God does work in mysterious ways.

What is your life’s purpose? I know one thing, if you don’t burn the ticks off, slam the door on unfulfilling dating relationships, stop telling your sob story, get over it, stop being mean, forgive, pick a day to start, seek out positive, be aware of what you got, be healthy, touch, be kind, be compassionate and be loving; you will not be prepared or ready to uncover your life’s purpose. It takes work, hard work, to move forward, but, I can tell you, it is worth every bit of it. I hope that I have set a positive example for the people with whom I come in contact. After all, that is what being a mentor is all about.

 

Most would give in and give up when diagnosed with Parkinson’s disease (or any other chronic illness) at the age of 41.  John made the decision to “Decide Success.”

He had a wonderful life and believed he was fulfilling his “purpose.” He graduated from Cornell Law School, and had practiced law for 15 successful years. Then his world was turned upside down. He had no idea how quickly the symptoms of this horrific, debilitating disease would progress. It totally changed his perspective on life.

What no one would see as a positive development, John decided to make one. He worked for seven more years as a full-time attorney. He contributed to several books and wrote one of his own aptly named, “Decide Success-You Ain’t Dead Yet.”John joined the faculty of the University of Louisville, and was honored as “Most Inspiring Professor.”

But his most important decision was to reinvent himself as an Inspiring Success Speaker and Workshop Facilitator. Now over 15 years later after that first diagnosis, John speaks on topics he knows he is an expert in, and maintains an honest, genuine, real, humorous approach.  He has truly “uncovered his purpose!” 

Do Creative People Think Highly of Themselves?

Do Creative People Think Highly of Themselves?

By Julie Austin

A recent study on creativity showed that people who are highly creative tend to score low on tests of humility and honesty. After spending most of my life in the entertainment industry and being surrounded by creative people, I’ve run into plenty who thought highly of themselves and would score low on honesty. But I’ve also been around plenty of creative people who are also very honest and humble.

I would have to say that the ones that are still humble are less likely to make it to the A list though. Being creative and making a great living from your creativity seem to be two separate things. Unfortunately some of the most creative people never make great money at their craft and remain very humble and honest.

The study, which used the HEXACO model of personality structure, said that the people who scored low on humility and honesty were more likely to bend the rules for their own monetary gain and had a sense of entitlement. So, does this mean you have to be arrogant and dishonest in order to make a lot of money with your creativity. I hope not. And certainly the most creative people, whether they are writers, actors, artists, etc. don’t always make a lot of money.

There is another piece here besides just creativity. In today’s world you also need to be a good pitch person. And that requires a different set of skills. Most creatives are not very good at the business side. It helps to have both.

Creativity means putting yourself on display for others to judge. That means your ego will take a beating and you have to be pretty confident to keep doing it for the long haul. You have to have a thick skin to keep taking that beating over and over again. Maybe this helps to explain why creative people think highly of themselves. You have to believe in your own creativity before others will.

Julie Austin is a sought-after Keynote Speaker, award-winning author, and Inventor of Swiggies – The Wrist Water Bottle by Hydrosport.

Coming from a background in the TV & film industry as a commercial actor and TV host, she also has worked in the development of over 1,000 scripts. Julie knows the creative and how to sell it from a business perspective.

Julie knows a thing or two about innovation. She’s an inventor/innovator who turned $5.00 and a lump of clay into an international NASDAQ winning product—the Swiggles wrist water bottle, now sold in 24 countries. Call 888-766-3155 to book her for your next event!

The Strategic Fit – Building Relationships with Speakers’ Bureaus

The Strategic Fit – Building Relationships with Speakers’ Bureaus

By Christy Lamagna, CMP, CMM, CTSM

This is the final piece in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau on how planners can strategically build relationships with speaker’s bureaus. The Strategic Fit - Building Relationships with Speakers' Bureaus

This is the final piece in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau on how planners can strategically build relationships with speaker’s bureaus. Part one introduces the value of the speakers’ bureau, and part two talks about event speaker trends.

Christy: What do you do about speakers who speak from scripts and are reluctant or unwilling to adapt the message to an audience?

Sue: It’s essential to make sure every client gets a unique and custom experience. Audiences will not accept “canned” presentations, although once that was the norm.  Every speaker search I do starts with a thorough questionnaire for the speaker and the planner so that I know exactly what is expected from and needed from both sides.  It doesn’t matter how many times I have worked with a client; every piece of business must be earned.  Fresh, relevant material is a must and that means adapting to the audience.

Christy: What do you say to those who think they can’t afford to hire a speaker or to those who would prefer to simply book directly?

Sue: I focus on creating an experience from the initial contact, so fees are not the first thing we discuss. I want to know what the client is looking for and what the goal is for bringing in the speaker. From there, it’s my job to find solutions and secure a speaker they like and need.

As for being able to afford my services, there are a few key points to keep in mind. Always ask if the bureau’s fees are paid for by the client or the speaker as it varies by organization. At Remarkable Speakers! the speaker pays for the booking, so there is no cost to the client for utilizing my services. It is also important to know that the speaker fees we quote are not marked up to cover the fees the speaker pays us.

The additional thing to keep in mind is the expertise offered by the bureau. After listening to what the client wants, I make initial recommendations, factoring in not just the speaker’s content but their style. It has to be a good fit at every level. No one has time to waste, so working with a pro means only seeing speakers who meet your needs, style and budget. Watching clips on You Tube and searching the net for speakers can take hours and may not lead you anywhere.

Christy:  Planners are so often in ‘go’ mode that they forget to stop and consult the experts. It’s a good reminder that help is available and that the service providers will likely do a better job than we could. Thanks for that quick reality check!

Sue: I think we can all fall into that trap sometimes! To continue: as for budget: I never apologize or shy away from the cost to book a speaker. Some of the best advice ever given to me that I live by was: “when quoting fees you should be able to do it without blinking an eye. Do it with confidence, facts, and commitments.”

That doesn’t mean there isn’t room for negotiation.  Both sides need to walk away feeling good about the partnership. I can work with both parties to create mutually agreeable terms.  I love the “thrill of the hunt” and closing deals. After booking thousands of speakers I have tons of creative ways clients and speakers can find middle ground.

Christy: My friend is a speaker. Why do I need one of yours?

Sue:  Now, more than ever, everyone thinks they are a speaker, or knows someone who is! I always thank my clients for the opportunity to “earn their business.” Often, when looking for a speaker, initially, people do not know what they want. Even if they have a friend or colleague in mind, it’s a good possibility they still are looking for suggestions. I find that many times after a few questions, the client is not quite as sold on their friend as it might have first appeared.

Knowing the speaker has advantages but does not guarantee it’s the right fit. I ask questions about what they are looking for in their speaker, and does their friend have all need to have a successful event. I share key things to look at; great video clips, an active and engaged social media presence where you can see reviews and testimonials, and what their marketing materials look like to see how fresh, current, and relevant their speaker is. I make sure they think through the ‘why’ around choosing their friend as the speaker.  It’s important to remember that the impact of choosing the best speaker reflects on them.  I want my clients and potential clients to be seen as “rock stars” for choosing the perfect speaker and having a successful event. Sometimes their friend may be their speaker of choice.

To me it’s about helping people make good decisions so even if we don’t book a speaker, I am still thankful for creating a relationship that can be developed for future business. The other opportunity is for me to add a new speaker to my roster as we are always looking for Remarkable Speakers!

A huge thanks to Sue for her time, expertise, buoyant personality and wisdom. I speak to many people each day and few have Sue’s remarkable spirit, candor and enthusiasm. I hope you all enjoyed reading this as much as I had speaking to her. To continue the conversation, leave a note in the comments section below, find me on Twitter: @SMEChristy or email me: Christy.lamagna@strategic.events.

CEO, Sue Falcone, recognized the need for a speakers bureau that would represent professional speakers, and provide the perfect speaker for clients who sought the best for their events with a personal “hands on” custom touch.

From a former corporate executive, to becoming a professional speaker and author being hired, and creating a distinctive and unique speakers bureau representing speakers for hire, she gained the experience and expertise needed to give a full service experience.

 

How to Use Your Creative Spirit to Bring the #WOWfactor to Your Upcoming Event

When you’re planning an event it’s important to look for out-of-the-box ways to spice things up so that your attendees/guests are excited about attending your event. Think about the events that you’ve attended… what made them memorable?

One event that comes to mind for me is The Color Run. Marketing themselves as “The Happiest 5K on the Planet”, this never-attempted event has turned into a phenomenon. People love the idea of “being the first” and saying “I was there when it started.”  If you decide to participate in one of their events you know you’re going to have an unforgettable experience! I’d say they bring the #WOWfactor to their events… wouldn’t you?

“Great things are done by a series of small things brought together.”
~Vincent Van Gogh

Here’s some ideas you can use to bring the #WOWfactor your events:

  • Have a vision. Any time you’re planning an event, you have the opportunity to create something meaningful for those who will be participating. Put some thought into it and have a vision for your event. Decide to be daringly creative… think “out of the box”.
  • Generate a buzz about your event. When you communicate with your potential attendees/guests, get them excited about attending your event. Be creative with your invitations, announcements, promotional materials, email lists, etc.
    When you engage in new and exciting ways they’ll want to share their excitement with others.
  • Make it unforgettable. Make them feel like a VIP! The experience you provide your attendees/guests is everything! Get creative with a welcome video. Share your story… let them share their stories. Create a closing video. Take photos.
    Give them something to remember. When you do, you’ll be known for bringing the #WOWfactor to your events.

 

“Simply” Sue Speaks! has the best speakers, presenters, trainers & entertainers on the planet!  We’re known for bringing the #WOWfactor to events.

garyrpalin“Simply” Sue Speaks! – Team Member Spotlight:

Professor Gary Palin is known for bringing down the house! Clients RAVE about being moved to action amidst their laughter while he’s presenting. His passion explodes when he steps on stage.
Gary is not a “one size fits all” speaker. He thinks out of the box. He can customize & tailor the vision you have for your event and make it unforgettable.

It’s easy to hire great talent for your upcoming event!

Contact Us today for more information.