Category Archives: Innovation

The Strategic Fit – Building Relationships with Speakers’ Bureaus

The Strategic Fit – Building Relationships with Speakers’ Bureaus

By Christy Lamagna, CMP, CMM, CTSM

This is the final piece in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau on how planners can strategically build relationships with speaker’s bureaus. The Strategic Fit - Building Relationships with Speakers' Bureaus

This is the final piece in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau on how planners can strategically build relationships with speaker’s bureaus. Part one introduces the value of the speakers’ bureau, and part two talks about event speaker trends.

Christy: What do you do about speakers who speak from scripts and are reluctant or unwilling to adapt the message to an audience?

Sue: It’s essential to make sure every client gets a unique and custom experience. Audiences will not accept “canned” presentations, although once that was the norm.  Every speaker search I do starts with a thorough questionnaire for the speaker and the planner so that I know exactly what is expected from and needed from both sides.  It doesn’t matter how many times I have worked with a client; every piece of business must be earned.  Fresh, relevant material is a must and that means adapting to the audience.

Christy: What do you say to those who think they can’t afford to hire a speaker or to those who would prefer to simply book directly?

Sue: I focus on creating an experience from the initial contact, so fees are not the first thing we discuss. I want to know what the client is looking for and what the goal is for bringing in the speaker. From there, it’s my job to find solutions and secure a speaker they like and need.

As for being able to afford my services, there are a few key points to keep in mind. Always ask if the bureau’s fees are paid for by the client or the speaker as it varies by organization. At Remarkable Speakers! the speaker pays for the booking, so there is no cost to the client for utilizing my services. It is also important to know that the speaker fees we quote are not marked up to cover the fees the speaker pays us.

The additional thing to keep in mind is the expertise offered by the bureau. After listening to what the client wants, I make initial recommendations, factoring in not just the speaker’s content but their style. It has to be a good fit at every level. No one has time to waste, so working with a pro means only seeing speakers who meet your needs, style and budget. Watching clips on You Tube and searching the net for speakers can take hours and may not lead you anywhere.

Christy:  Planners are so often in ‘go’ mode that they forget to stop and consult the experts. It’s a good reminder that help is available and that the service providers will likely do a better job than we could. Thanks for that quick reality check!

Sue: I think we can all fall into that trap sometimes! To continue: as for budget: I never apologize or shy away from the cost to book a speaker. Some of the best advice ever given to me that I live by was: “when quoting fees you should be able to do it without blinking an eye. Do it with confidence, facts, and commitments.”

That doesn’t mean there isn’t room for negotiation.  Both sides need to walk away feeling good about the partnership. I can work with both parties to create mutually agreeable terms.  I love the “thrill of the hunt” and closing deals. After booking thousands of speakers I have tons of creative ways clients and speakers can find middle ground.

Christy: My friend is a speaker. Why do I need one of yours?

Sue:  Now, more than ever, everyone thinks they are a speaker, or knows someone who is! I always thank my clients for the opportunity to “earn their business.” Often, when looking for a speaker, initially, people do not know what they want. Even if they have a friend or colleague in mind, it’s a good possibility they still are looking for suggestions. I find that many times after a few questions, the client is not quite as sold on their friend as it might have first appeared.

Knowing the speaker has advantages but does not guarantee it’s the right fit. I ask questions about what they are looking for in their speaker, and does their friend have all need to have a successful event. I share key things to look at; great video clips, an active and engaged social media presence where you can see reviews and testimonials, and what their marketing materials look like to see how fresh, current, and relevant their speaker is. I make sure they think through the ‘why’ around choosing their friend as the speaker.  It’s important to remember that the impact of choosing the best speaker reflects on them.  I want my clients and potential clients to be seen as “rock stars” for choosing the perfect speaker and having a successful event. Sometimes their friend may be their speaker of choice.

To me it’s about helping people make good decisions so even if we don’t book a speaker, I am still thankful for creating a relationship that can be developed for future business. The other opportunity is for me to add a new speaker to my roster as we are always looking for Remarkable Speakers!

A huge thanks to Sue for her time, expertise, buoyant personality and wisdom. I speak to many people each day and few have Sue’s remarkable spirit, candor and enthusiasm. I hope you all enjoyed reading this as much as I had speaking to her. To continue the conversation, leave a note in the comments section below, find me on Twitter: @SMEChristy or email me: Christy.lamagna@strategic.events.

CEO, Sue Falcone, recognized the need for a speakers bureau that would represent professional speakers, and provide the perfect speaker for clients who sought the best for their events with a personal “hands on” custom touch.

From a former corporate executive, to becoming a professional speaker and author being hired, and creating a distinctive and unique speakers bureau representing speakers for hire, she gained the experience and expertise needed to give a full service experience.

 

Women Inventors Have Changed Our World!

Women Inventors have changed our World!  As you sip your morning coffee you probably don’t give any thought as to how the actual process of coffee brewing came to be. If it wasn’t for a frustrated housewife in Dresden, Germany, you might have to brew your coffee by wrapping loose coffee grounds in a cloth bag and boiling water around it. Suddenly you have a much better appreciation for Melitta Bentz’s invention and innovation.

She knew there had to be a better way, so she cut out some paper from a notebook and stuck it in the bottom of a pot that she had poked full of holes. Then she poured the water over it. This filtered out the bitter taste. It worked and she started manufacturing her “coffeemakers” and selling them at local fairs. They were a hit.

Most people think of Marie Curie as a scientist, but she was also an inventor, and the only person to win two Noble prizes. She invented a chemical process for extracting radioactive material from ore and she also discovered radium.

Anyone who has used a personal computer can thank Admiral Grace Murray Hopper for inventing the first computer compiler. This dramatically changed the way programmers wrote software. They no longer had to write time-consuming instructions for each new software package. She developed COBOL, which is the first user-friendly computer software program.

If you take your lunch to work in a brown paper bag you have Martha Knight to thank for it. She invented the machine that produced them. She was also the first woman to fight and win a patent suit after a man stole her design and put his name on it. He couldn’t imagine that a woman could create such a complex machine. She went on to invent several other machines and tools.

Only 10% of patents belong to women, but the list seems to be growing as women are encouraged to invent. As they say “necessity is the mother of invention” and the world needs more women inventors.

Julie Austin is a sought-after Keynote Speaker, award-winning author, and Inventor of Swiggies – The Wrist Water Bottle by Hydrosport. Coming from a background in the TV & film industry as a commercial actor and TV host, she also has worked in the development of over 1,000 scripts. Julie knows the creative and how to sell it from a business perspective. Miko Carating of Daekyo America says, “Julie’s topic of using innovation and creativity to add value to your business was inspiring. Our Franchisees left with ways to generate more ideas of their own.” Julie knows a thing or two about innovation. She’s an inventor/innovator who turned $5.00 and a lump of clay into an international NASDAQ winning product—the Swiggles wrist water bottle, now sold in 24 countries. However, Julie Austin is not stopping there. “I have much more to conquer,” she says! To hire Julie as your next Innovation Speaker, call 888-766-3155 today!

Why Your Corporation Should Hire a Creativity Keynote Speaker! by Julie Austin

creativity keynote speaker

Today’s markets are so saturated that the only way to differentiate yourself from the crowd is through constant and consistent creativity and innovation. According to a recent Fortune Magazine poll, most CEOs say that innovation is their #1 priority. But the truth is that most companies don’t innovate until a crisis hits.  I’ve found this to be true as a creativity keynote speaker over the past couple of years. To truly set yourself apart and generate giant leaps in innovation, you have to create a culture of creativity and innovation in your company, which includes all of your employees, not just those at the top. A good creativity keynote speaker can inspire, educate, and instill a creative mindset in your employees that literally turns them into idea and problem solving machines.
Here are a few benefits you’ll get from hiring a creativity keynote speaker:New products and services – You may be number one in your market now, but if you don’t innovate, you’ll lose your ranking. The marketing industry is full of stories about companies who had a hit product, but rested on their laurels and eventually went out of business because they didn’t continue to innovate.

  • Boost your bottom line – Innovation isn’t just about coming up with new products. Creative, problem solving employees will also be able to spot areas where your company could save money. This translates into a leaner, more efficient way of running your business.
  • Unique marketing ideas – Word of mouth is the best form of advertising your company can get. It’s also free. But you won’t get people talking about your company if you don’t have something unique and interesting for them to share. Creative employees will naturally generate unique marketing ideas. By turning your employees into innovators, you instantly double productivity while saving money. Make creativity fun and embrace creative failure and you’d be amazed what they will come up with.
  • Improve your pubic image – Innovative employees will come up with unique ideas for corporate social responsibility. If you involve them in the creative process, they’ll also be more excited about participating in community volunteer projects, which will elevate your company’s public image.

Hiring an entertaining and educational creativity keynote speaker for your next meeting will give your company an excellent return on investment by instilling in your employees the techniques of creativity and innovation, and making the process fun.

Julie Austin

Julie Austin is an award-winning author, inventor, and innovation speaker. Her patented product, swiggies, wrist water bottles, have been a NASDAQ product of the year semi finalist and are currently sold in 24 countries. Julie and her products have appeared on The Today Show, The Queen Latifa Show, HGTV, Lifetime, ABC, CBS, NBC, FOX News, and the Wall Street Journal, along with dozens of TV shows, magazines and radio shows around the world. She’s a go-to business expert, innovation speaker, creativity keynote speaker, innovation seminar leader, creativity seminar leader, innovation trainer, and creativity trainer.

Her new book “The Money Garden: How to Plant the Seeds for a Lifetime of Income” is currently available on Amazon.

Julie comes from a background in the TV & film industry and has had jobs as diverse as commercial actor and TV host to TV/film distributor/writer, so she knows the creative, as well as the business side, and customizes most of her speeches for the audience she’s speaking to.

She will deliver a dynamic, inspiring, and entertaining speech that is customized for your audience. Corporations will benefit from her knowledge of innovation and entrepreneurial thinking to expand their markets and grow sales. She’s an underdog who’s bootstrapped her way to success from nothing and loves to inspire others to do the same.