Category Archives: Uncategorized

How Writing A Book Can Elevate Your Brand!

As a consultant and speaker writing my books is the best thing I ever could have done. It quadrupled my income, increased my opportunities, and established me as an Industry Expert.

For an individual writing a book can …

  • Establish your expertise
  • Open doors
  • Provide helpful insights
  • Tell your story

For a company a book can …

  • Separate you from the pack
  • Expand on your philosophy
  • Connect people with your product or service
  • Provide industry insights

A book does not have to be about your or your products but can simply be a book of quotes or pieces of advice you value. Handing a person a book that actually has value for THEM is very different from handing them a brochure about your services.

For example, a Brewery could have a book that …

  • Instructs on the different kinds of beer
  • Tells their origin story
  • Tells funny beer stories, anecdotes and quotes
  • Outlines all the ways to enjoy a great beer

If it is fun, interesting, informative, practical, or inspirational, people will value it and thank you for it. It will also connect them closer to you and your brand.

About the Author:

After 20 years of running his own business and consulting Fortune 500 companies, Dr. Daren Martin will use his international experience to motivate your audience to “Create a Culture of Service.”   Dr. Daren’s thought leadership and change strategies in transforming companies earned him the title “The Culture Architect.” Combining humor, thought provoking content, a dynamic and his engaging presentation style; Dr. Daren Martin teaches company leaders how to turn team members into owners. He brings a message that can immediately be applied and long remembered by his audiences. To hire Dr. Daren for your next event contact us at 888-766-3155 or click here: Hire Dr. Daren Martin

Event Planning And The Scourge Of Round Banquet Tables

Event Planning And The Scourge Of Round Banquet Tables

By David Deeble

Let’s be serious for a moment: audiences should be seated facing the speaker.

Imagine a photographer going from round banquet table to round banquet table taking pictures of people without asking anyone to turn around and face the camera. To do so would be absurd. But it’s no more absurd than introducing a speaker or entertainer when much of the audience – by virtue of the fact that they’re sitting at round banquet tables – still have their backs squarely facing the podium or stage.

Before introducing an entertainer or speaker to the stage, take a page from the photographer playbook and request that those whose backs are to the stage to at least offer the presenter their profile.

This and a few other simple changes very often make the difference between an audience which is engaged and one that is not.

Return to daviDDeeble.com or learn how a head injury forced me to reinvent myself from a conventional to a comedic juggler.

David Deeble’s career in comedy began at the age of 8 when he joined the Long Beach Mystics, a now-legendary magic club in Long Beach, California. There, he was schooled relentless
ly in the importance of being a polished entertainer – not just a magic act. After opening for such comedians as Ray Romano and Kevin James, David made his debut as the variety star in “Bare Essence” at Harrah’s, Lake Tahoe. From there, he began making numerous appearances on American television including “America’s Got Talent,” “Last Comic Standing,” and “The Tonight Show with Jay Leno” on which he performed his trademark grocery-sack juggling routine. To Hire David as your next Entertainer, click here or call 888-766-3155 to book him!

What’s Trending in the Speaking World?

What’s Trending in the Speaking World?

By Christy Lamagna, CMP, CMM, CTSM

Event strategists always start with the end in mind. They know the core principle in strategic planning is that all actions and decisions must support the event goal. When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Engaging the professional skills of a speaker’s bureau allows you to add an expert to your team at no cost to you, saves time and will potentially introduce you to people and topics you may not have otherwise found.

When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Read on to discover, what’s trending in the speaking world?This is the second in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau (you can see Sue’s smiling face in the photo shown above). Our goal was to explore how planners can strategically build relationships with speaker’s bureaus. If you missed the first installment and want to see the first article, please click here.

Christy: What changes are you noticing when planners call to book a speaker?

Sue: At one time, my relationship was exclusively with planners operating in a silo, meaning there were no other people for them to run ideas by or to get suggestions from. Now planners are part of a much larger team. Having more people making the decision translates to needing to provide more options as each person has an opinion or vision on the topic and/or presenter needed. I once shared three potential speakers for consideration before someone was selected. Now I find myself presenting up to eight candidates before a decision is made. As a bureau that is focused on helping clients meet their goal, it’s crucial to adapt to their changing needs and timeline to provide the best service possible.

Christy: What is one thing everyone should know when booking a speaker to get the best fit?

Sue: As is the case with all things strategic, the goal is the key. First, I need to know what the speaker is expected to accomplish. Then I find out what the necessary audience takeaways and outcomes are. Not everyone can put their goals into words, so I created a detailed questionnaire to help the process. Sometimes people know how they want the audience to feel after hearing the message but can’t articulate what the message itself should be. We specialize in finding and delivering what you ask for and sometimes even what you don’t know how to ask for!

Christy: I’ve noticed lead times to plan are getting significantly smaller. Are you seeing that too?

Sue: Absolutely! We are getting requests with very short time frames for the search to be done yet the same level of quality is expected.

Christy: In an ideal world, how far in advance should planners start looking for a speaker?

Sue: After the event goal is established and a budget is confirmed, the speaker search should begin. The speaker is often the main draw, so the process shouldn’t be rushed. To do the job correctly, it takes a lot of time to search the options before we can propose the perfect match. We need to find speakers who match not just the topic’s parameters but are also a good fit for the audience/corporate culture, have the right personality, attitude, and of course, price. We need it to be the right fit on all counts or it doesn’t work.

Christy: Are you finding speakers are becoming more flexible in tailoring their topics to the audience?

Sue: I’ve booked over 3000 events and work to make each experience custom to the client’s needs. That includes making sure speakers are willing to adjust their content based on who will be listening to them. Today’s audiences consume tremendous amounts of content daily and are incredibly savvy. They will not accept “canned” presentation. One size does not fit all.

Christy: It seems that this is part fact-based and part intuition in terms of pairing speakers to audiences. Is that right and if so, how do you make that work?

Sue: When first contacted to provide a speaker, I gather detailed information from the client, so I have the background I need. Like I said, it’s not just the topic, the personality and style have to be a good fit. I do my homework in advance and get a sense of who the hiring organization is. I get a sense of their culture, their expectations, what has and hasn’t worked for them in the past and what their goal is. That way when I pick up the phone, I know who I’m looking for and what we need to achieve.

Additionally, my speakers must complete a comprehensive questionnaire before signing with me. This gives me a wealth of information at my fingertips, which saves time, avoids confusion or miscommunication and allows me to be the best at what I do.

Thursday, Sue and Christy finish their conversation, during which they discuss, among other things, how to build a partnership with a bureau.

CEO, Sue Falcone, recognized the need for a speakers bureau that would represent professional speakers, and provide the perfect speaker for clients who sought the best for their events with a personal “hands on” custom touch.

From a former corporate executive, to becoming a professional speaker and author being hired, and creating a distinctive and unique speakers bureau representing speakers for hire, she gained the experience and expertise needed to give a full service experience.

Introducing REAL Relationships- Part 1

We live in a world today filled with distractions, 24-hour-a-day entertainment and news options, and constant pulls for our attention. It’s no surprise the relationships in our professional and personal lives are sadly too easily drowned out in the noise. Yet the fact remains: none of us gets through work or life on our own.

As human beings we need to develop what I call “REAL relationships” with those in our daily lives in order to succeed at work and at home. How we manage our communication with those people will in large extent determine our success, happiness and fulfillment.

The need for this approach continues to rear it’s ugly head in news headlines almost each day where we see a lack of human decency while many who are guilty of bullying, intimidation, harassment, or worse, professing to not even realizing how their interactions with others is destructive and harmful. And we’re not talking only at home. According to the Workplace Bullying Institute, in 2017, 61% of Americans are aware of abusive conduct in the workplace and to to stop it, 65% of targets lose their original jobs. The human resources implications are staggering.

In this series of articles, you’ll get a deeper sense of what it means to be in a REAL relationship, and how you can foster that for yourself and for those you work with in your organization as well as in your family. REAL relationships can be universal and can help you in more ways than you can imagine. This first article serves as an introduction to the concept, while other articles will delve into the specifics a bit more.

What To Do In a REAL Relationship

First, let’s explore what people do and how they act toward others when they are in a REAL relationship. They:

R – Respect

When you respect someone, you are willing to listen to them and pay attention to them. You give them the benefit of the doubt and you hold them in high regard.

E – Engage

When you engage with a person you send a message that you want to have a connection. You’re not ignoring the person who when asked how they are and they respond, “fine,” but sigh quietly and glance down. You engage with them to find out more. You’re interested in them as a person.

A – Affirm

Whenever you hear someone say, “Am I the only one who…” that’s a person looking for affirmation and validation that they are not alone. You can be the one who affirms and assures them they are not.

L – Laugh

People who like each other and enjoy each other’s company generally are able to laugh with each other as well. When people identify traits that are attractive in a mate, one that almost always comes up is someone they can laugh with. That’s no mistake. REAL relationships are fun!

No matter if you’re thinking about relationships with co-workers, family, friends, or even people on social media, when you do these things, you’re establishing and building REAL relationships.

How to Recognize When You Are (Or Are Not) in a REAL Relationship

Next, let’s explore how people feel when they are in a REAL relationship. The more often you have these feelings the better the relationship with the other person. The more REAL it is, the more you will feel:

R – Recognized

Remember the TV show that ran from 1982 to 1993 called Cheers? The theme song included a line that went something like this, “You wanna be where everybody knows your name.” We all want to feel recognized. One of the things I tell my clients who I’m coaching to speak is that audiences want to feel like you GET them, like you know them, like you recognize their problems and challenges. Feeling recognized feels like coming home.

E – Energized

You know how great you feel when you’re with people who care about you. Whether you’re an introvert or an extrovert, it’s energizing to either be with or think about the people we care about. When you feel energized in a happy way, you know you’re in a REAL relationship.

A – Accepted

Millions of dollars have been spent in therapy by adult children who don’t feel like they were accepted by one or both of their parents, and much time in lost productivity is wasted by employees who don’t feel accepted by their peers. Feeling accepted for who you are means you can relax and simply be yourself. The saying, “A friend knows all about you and loves you anyway,” means you’re being accepted – not agreed with.

L – Loved

Now don’t get all weird – love is a powerful universal force and you don’t have to be “lovey dovey” or in any kind of romantic relationship to feel it. Think about people who say they “love” their boss, co-workers, clients, neighbors, and so on. That’s a real feeling and is the ultimate aspect of being in a REAL relationship. This final letter in the acronym is the culmination of feeling recognized, energized, and accepted.

Now, think about this: when you’re in a REAL relationship not only are YOU feeling like this, when you do the things in the first list (respect, engage, affirm, laugh), others you interact with will also feel like this. How amazing would the world be if we all had this experience of the relationships in our lives every single day, both at home and at work?!

The times I’ve shared this with friends, mentors, meeting planners, and podcast hosts they all have the same reaction: it feels like home. Smiles and warm feelings abound. And that’s the point.

Felicia J. Slattery, M.A., M.Ad.Ed., is a #1 best-selling author of four books, an Internationally-Acclaimed, Award-winning Championship Speaker and Trainer, and has happy clients and customers in 22 countries around the world. Felicia Slattery works with experts, entrepreneurs, CEOs, business leaders, small business owners, and celebrities to help them connect with people on a human level, build relationships, and enjoy more effective communication professionally and personally. She is a popular podcast guest, in-demand speaker, and communication consultant with creativity and a heart for service. As a cancer survivor, Felicia’s enthusiastic passion for communication is contagious because she knows that one important message delivered with power can transform a life. Call us at 888-766-3155 today to have Felicia at your next event!

Time to Renew, Refresh, and Review Your Business Goals?

topsailbeachAt least once a year I am happy to head to our favorite beach, Topsail Beach, in North   Carolina.  As the owner and CEO of a growing business, I find it hard to completely detach myself completely, but I know it is necessary to catch up with “me” and renew, refresh, and review my business goals and plans in the backdrop of the ocean.

This is where I can take the time to see what is really going on, and revive my energy and plans for a lifetime of joy, peace, and contentment. That is key to my company that I continue to have the passion and joy to love what I do, be at peace in making decisions and building relationships, and be content to live in the moment! Quite a tall order in todays’ frantic pace, isn’t it?

In my business it seems to all happen at once, and I have to be prepared to allow myself to get away but still keep in touch for the immediate needs that may need my attention.  I have found some great automated ways of doing that, and also have wonderful people in place that keep me running smoothly.

But the one major thing I face when choosing to get away for a few days is the feeling of guilt that I should be working and doing something.  I have had to face it all my life, but as a recovering “workaholic:” I have come to see that it is not the number of hours that you work that creates your value and worth, but rather what you produce in the normal hours that matters.  Quite different from the way of thinking we have in place today isn’t it?

I am grateful for a wonderful family that lets me continue to do what I love with no boundaries, and have even joined me, so that we can both work and get away together!

My work style and choice of how I make it happen, may not be what you would choose in life, but I am thankful and grateful to represent awesome speakers, and to do the best to find and book them at the events that they need and want, and keep it all going even when I chose to get away.

Is it time for you to face your guilt and take time to get away?  You will be glad you did!

Have fun!

SimplySue_Logo_iPad Sue Falcone

 

 

 

The “Must-Haves” to Be a Professional Speaker in Today’s World!

speaker of todayI am often asked as a booking agency for professional speakers and a speaker myself; what does a speaker need to have in place to be successful? In response I always ask first, “why do you want to be a professional speaker?”

This is the key to any successful career-knowing the “why” you are are doing what you do! What I learned as a graduate of Dale Carnegie: “you have to love what you do, and be excited about it” has been key in making sure my focus is on the why first! Knowing your “why” gives you vision, meaning and purpose to overcome any obstacle!

Once you know your “why,” it only makes sense that you need to have a well thought out written business plan of how you are going to become the best in your field of expertise.  As a speaker, you are starting a small business with you as the service, and then you can create products as add-ons to what you love and do best-speak!  Your plan needs to include: financial, marketing, operations, systems and processes.

Once you know your why and have your business plan in place;  what do you need whether you are marketing yourself, or others are doing some or all of it for you?  Here are the key things I have found in today’s speaking industry are the “must-haves” in getting the bookings you want and need:
Positive Attitude– Keep in mind, “it’s not about you, it’s all about others!”  Don’t let others disappoint or discourage you!
Be Thankful– Be grateful for the opportunities that come your way and share it with those who invite you to speak, and those who listen
Have and Be Fun– No one wants a “lecturer” anymore! You have to engage and interact with your audience!
Bring Great Content– Audiences of today want content they can use, no canned presentations or sales pitches for your company or books
Website–  Current updated one, that is mobile friendly
One-Sheet– Visual marketing tool available electronically and as a handout
Business Cards– Clear concise message
You Tube clip- Visual of you in action
Target Markets Defined– Know to whom you need to spend your time, resources and efforts in marketing yourself
Social Media Strategy– Electronic communication by which you: share, communicate, connect, and engage with your current audiences, event planners, and future audiences. There are many forms such as: Blogs, Vlogs, Videos, On-Line Communities (over 52 Social Media Platforms to choose from) Podcasts, Texting, Newsletters, E-mail Blasts. Depending on your field of expertise you can find out which ones are best for you
Fee Strategy– These can vary and be negotiated, but I love what speaker Shawnee Duperon shares: “if you don’t value your own work, neither will anyone else!” Practice quoting your fee so you can say it without batting an eye! No apologies!
Good Business Practices– Organization, Customer Relationship Management, and Time Management with systems and processes in place.
Be a Life-Long Learner– Know that education is the key to handle the change that is always a part of being a speaker. You never totally arrive where you cannot learn something from someone, and it keeps your message fresh, relevant, and exciting! Audiences are never the same and you can’t expect them to be! Keep learning to handle any situation with ease and confidence!

Sounds like a lot of work?  I assure you it is! Why do you think Public Speaking is the #1 fear of most people? Not only is it just getting in front of people and speaking, it is everything else that plays a part both before and after that makes you valuable and able to help others! It’s what I call the #WOWfactor.

In the May 2015 issue of Real Simple magazine, Christine K. Jahnke, author of “The Well-Spoken Woman,” reveals 5 tips on “How to conquer your fear of public speaking.” In this valuable article she shares: “for every important speech, I believe every minute you speak requires an hour of preparation.”  She notes this may seem a lot, but for most of us who are speakers, and represent speakers, we know this is so true!

Now you know what it takes behind the scenes to be the speaker that everyone will be talking and remembering long after your presentation, and how to make others feel like a “Rock Star” for choosing or referring you to speak!  I wish you well on your journey!

Sue Falcone
Sue Falcone

 

 

 

 

 

 

Surprise Marketing Sources for Your Business Success!

yesmarketingIt is amazing that as advanced as we are here in the United States, our businesses are not doing as well as they could be! Why is that? Leading researchers share that marketing is the key; and business owners do not take full advantage of what is available for them, both FREE and at reasonable fees!

Business owners think in the beginning, and then going forward, that they have to do it all, including marketing!  They attempt to do things they are not skilled at, and end up eventually having no life, and failure becomes a reality. I learned early on that I can’t do everything, but I got into the trap and gave it my best shot! I learned the hard way what every successful business owner knows, you have to be working “on” your business doing the things that you are best at, and you need to outsource many of those “in” business things that others are better at doing than you are!

Marketing was always one of my skill sets, and I was astonished to learn that 55% of businesses still do not have a website! That seems strange since 80% of Americans and a 1/3 of the world population is online. How does a business intend to reach their target markets or grow without an online presence? I have interviewed many consumers and our own clients, and they have shared that they do not consider doing business with a company that does not have a website! “Just sayin!”

Why would a company choose not to have a website? Most studies show they don’t feel they have the “right” skill sets to get one up and running and then maintain it; nor do they feel the fees for websites are worth the time and resources.

I want to share a secret with you! I know the value of a website, and I recently decided I needed to update my website to one where I could maintain it myself.

Never in my wildest dreams did I ever think I would seek a TV station to create my “new look!”  After doing my homework and securing many quotes, I was surprised to find that my local TV affiliate offered many marketing services for local businesses besides TV ads, and at a rate I could afford!

Thanks to an outstanding sales representative, Hayley Curry, of ABC45 WXLV (owned by parent company Sinclair Broadcast Group), we will soon launch a new site. It was a joy working with Hayley because she took the time to understand my business, and could translate that to the project manager, John Wertz, and webmaster, Beth Tuzi.  It has been a great experience working with this team. I feel they really take their jobs seriously: one of working for me, and wanting my business to succeed!

Besides having a good website, your marketing should include a great Social Media strategy. LinkedIn studies show that 81% of businesses use some form of Social Media to market. But I wonder how many are using all the capabilities of what Social Media can do for them? I love all aspects of Social Media, which not only includes the sites everyone is tapped into, but also newsletters, email blasts, and written publications, such as this blog!

But studies show most business owners are not tapping into the resources that are available to them, and seeking help in getting the “in” things of Social Media handled on a consistent basis!  I found a great virtual Social Media Guru, Tracy Taylor of TNT Marketing, who helps keep our Social Media sites looking good, and the posting of some things. I still feel my sites needs my “personal touch”, but I have limited time, so together we have a strategy, with less stress and time involved for me! Again I found Hayley and her staff can do some major marketing pieces for my business at an affordable rate, which we will soon be putting into place.  Then I can be even more focused “on” my business!  Keep following us here and see the new changes coming!

Have I taken out a large Small Business Loan to cover what I have shared with you?  I assure you I have not! I “bootstrap” my own business, and we remain debt free in it! I look forward to a great rest of our business year, and now that I have given you some awesome ideas, I would love to hear what you plan on doing with them!

Since many have helped me succeed, I love helping others in turn. To contact Tracy Taylor, email her at tracytaylor5312@gmail.com or call her at (865) 809-5989.  To contact Hayley Curry, email her at hccurry@sbgtv.com or call her at 336-499-1704.  Let them know how you heard about them!

Sue Falcone

Sue Falcone

 

Is It Time to “Spring Clean” Your Business?

springcleanFinally it’s that time of year: “Spring Cleaning!”  Seems like Spring took a long time to get here, and we are not quite sure it’s going to last! I remember growing up as the snow melted and the warm weather started moving in, it was time to make things new and fresh after the dullness of winter!

Clothes changed, colors brightened up, and we spent a lot time redoing and fixing things in our home inside and out to welcome in the sunshine and new beginnings!

“Spring Cleaning” somehow makes us feel better inside, but did we ever think about addressing our work life, where we really spend the most time?

I am honored to have some professional experts here at “Simply” Sue Speaks! Global Booking Agency that share with me and their audiences how the “Spring Cleaning” should also include our businesses and work areas! Here are some tips of what needs to be on your list!

                                    “Spring Cleaning” Your Business:
1.  Mindset– How are you connecting with those you serve in your business? This is the beginning of the 2nd Quarter- are you working at your highest level and living your plan and purpose?  Kelly Swanson– Award-winning Storyteller, Comedian, Motivational Speaker and Author is showing her audiences how to sell more, lead better, and have more impact and influence in their industry.

2. Physical Issues– Are daily decisions about paper overwhelming? Need to put paper “in its place?” Barbara Hemphill– Award-winning Productivity and Organization Expert shows her audiences how to tackle this area of their business and succeed!

3. Technology Overload– Think you can’t keep up?  Do you work 24/7 and still feel there is not enough time to spend on technology?  AlfredPoor– Internationally recognized Technology Expert is sharing tips of how to manage the marketing of your business in an effective and efficient manner with his audiences. He takes the complex concepts of technology and delivers practical content that can be put to use right away.

4.  Financials Out of Control- How are you handling the risks and challenges of being a business owner?  Debbie Wright, Risk Management Expert is showing her audiences facts and workable game plans that will meet their business challenges and risks they face; and win!

Tackling these 4 areas are key to you having a great rest of your business year! Ready to start your “Spring Cleaning” not only in your home, but also in your business?  We would love to help you!

Sue Falcone

Sue Falcone

 

 

 

The Power of Gratitude by Carol Andrews

On February 22, 2014, I had the honor of offering a keynote lunch chat to about 300 people who attended the Southern Entrepreneurship In The Arts Conference at UNC-Greensboroimg026.

I was once again humbled by the positive response .

The idea was to “Orchestrate Your Creative Future based on three ‘C’s’: Connect, Collaborate and Create.

But there was also an obvious ‘G’ in the room and that was ‘Gratitude’.

Here’s a sampling of what was in my inbox, after the conference.

Hi Carol,

I really enjoyed your joyful approach as the lunch keynote speaker at the SEA Conference UNCG Saturday.  It was a pleasure to meet you personally (as briefly as it was…) and I look forward to building a creative relationship with you in whatever direction that takes.

Paula C SnyderSoulfully Nostalgic Music with a Modern Flair

Feb 25 at 10:20 PM

Hi! I don’t know if you remember me but we met at the arts conference last weekend (I was with Alexandra dal Moro who you had met before at some point) and I’d just like to say that your speech was so fantastic and uplifting and I was so happy I could experience it 🙂 

-Annie Astraikis

Greetings Carol,

Thank you for your Phenomenal Presentation Saturday!!! I appreciate our creative conversation, your “Real Talk” and I am looking forward to making my Splash and Staying connected with you!!! 

Love & Light, Nadirah Goldsmith, Visionary, Writer & Producer

It didn’t end there! I gained new followers on Twitter and Facebook, loaded up on pictures from Instagram and made lasting connections on LinkedIn.

Lesson learned from the conference:photo 11621935_636057689781550_208590507_nphoto 4

Kind words and notes translated into a wonderful week of smiles and memories, despite  my joining my family the following day for my 88-year old uncle’s funeral.

The power of gratitude alwaysballoons into bigger things.

Your gratitude turned into mygratitude for smiles that surfaced through tears.

My family was the benefactor as we shared this experience leading to stories of joy about my uncle.

The seed of gratitude grows and spreads exponentially.

So why not make it a key part of your business model?

I recently visited a restaurant in my town and found myself watching the wait staff.  We were in just after an obvious lunch rush, but there was so much joy on their faces.

We felt welcomed and appreciated for our patronage and it looked like everyone in my direct line of vision felt the same. We were more than happy to say “Thanks” both verbally and monetarily.

Those small business owners have a gem of a staff and I have to believe that it is because this staff feels appreciated for the jobs they do.

I know it means that my family and I will be repeat customers!

Words of affirmation like “Good job!”,. “Thank you”, and  “Wow, you really didn’t have to do that, but I’m so glad you did!” go a long way in spreading good will and building relationships.photo 3

Isn’t that what successful business is all about?  Get into the cycle of gratitude my friends and watch your business grow!

Let me begin by once again thanking organizers of the Southern Entrepreneurship of the Arts Conference for inviting me and for all the open-hearted participants who reminded me once again that “Kindness Counts!”

Carol Andrews

As a Speaker, Journalist, TV Media Personality, Corporate Trainer, Author, Blogger, “Carol is the ‘real deal’ shares Anne Wear, former News Producer at WGHP Fox 8.

As a speaker and coach, Carol Andrews takes a common sense approach, laced with laughter, to inspire and help people of all ages to be their best. From children to CEO’s, she has helped audiences find tailored solutions to often difficult subject matter.

Seen by thousands as week-end News Anchor on WFMY-Channel 2- Greensboro, NC and currently writing her next book, Carol says the key to success is: Be Grateful, Be Respectful, Be Kind, and Be Willing to Laugh!

We want to welcome Carol Andrews as the newest addition to our Professionals here at “Simply” Sue Speaks!  Click Here to book Carol as your next Keynote Speaker or Seminar/Workshop Presenter.

Six Lessons Every Entrepreneur Can Learn From Monopoly!

monopoly

Monopoly has been a hit for generations, with most everyone having played at least one of the many versions of it at some point. But the Parker Brothers game isn’t just for family game night or a late-night session in college. Monopoly has a lot to teach entrepreneurs about starting a successful business.

Below are six lessons an entrepreneur, or any businessperson for that matter, can learn from Monopoly.

1. Risks should be taken early whenever possible.

In Monopoly, it’s smart to buy as much property as possible from the start to increase your chances of owning at least one full set of the same colored properties before the game is over. Similarly, in business, those who start investing earlier often do better in the long run.

2. Negotiation and persuasion skills are essential.

There are times in Monopoly when a trade is necessary to get ahead. However, you may run up against an owner of the property you want who is benefiting from it and doesn’t want to part with it. Your task then becomes convincing the owner that what you have to offer in return will somehow be more beneficial. Seeing both sides and maneuvering around another party’s wants and demands are all skills that come into play in many business settings.

3. Diversification is key.

With a large variety of properties, you open yourself up to more streams of revenue and a lesser chance of failing because of one bad investment gone bad. Everyone wants Park Place and Boardwalk, but there’s value in owning more than just the top-notch properties. Likewise, when it comes to investing in anything – whether it’s a product line, a supplier, or, in some cases, employees – the more variety, the better.

4. Money should be set aside for uncertainties.

Despite how lucrative an investment may seem, it’s crucial to keep a financial cushion, as you never know how the game, or life, will turn. In Monopoly, there are taxes, penalties, unexpected trips to jail and all sorts of uncertainties that pop up. To play well, you need to keep a good chunk of the colored money at the ready in case your opponents get lucky. Real life business management is no different. You have to keep money set aside for unforeseen expenses.

5. Always understand ROI.

Being able to assess the return on investment is essential in the business world and in Monopoly. In the game, buying lots of properties can yield great results, but you should always know at what cost. You shouldn’t make purchases blindly or without have an idea of what your next move will be. Will buying a lesser property give you the funds you need, if you are low on cash, or should you hold out for something more lucrative? Is it worth your to keep track of a property that won’t generate much in earnings? Just the same, when making business decisions, you have to evaluate your probable gain as well as the expense and time needed to get it.

6. Instant gratification isn’t always what’s best.

Sometimes, the fastest decisions aren’t the wisest ones. It’s exciting to make progress early in the game, but don’t make bad choices just because you want to feel like a winner. In Monopoly and in business, the true winner is the one whose overall decision-making leads to the best outcome. Those who base their choices on one-upping others just for the sake of it – and for the sake of the business overall – will fail.

  –Daniela Baker: has a passion for small business and parenting, she blogs at CreditDonkey

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