Tag Archives: Branding

The Get PR Famous Formula!

If you’re looking to get more exposure for your product, service or brand and/or wanting to be “famous” in your industry and stand out as THE expert, it’s time to incorporate the Get PR Famous Formula into your regular marketing plan. By adding visibility into your day-to-day plan, you WILL be exposed to more potential customers and you will grow your business.

The Get PR Famous Formula is what you use to attract and pitch the media. Getting local media coverage makes you a star in your community. Getting national media coverage gives you tremendous credibility with potential clients and customers. The proven system is simple. You want to be newsworthy, you want to create great hooks, and you want to find the right journalist.

Last year alone, the people who followed this system were exposed to almost one billion
people and generated over eight figures in sales from free publicity.

Step 1Be Newsworthy
Being newsworthy is as simple as using outside of the box thinking to come up with creative story ideas:

1) Take a national trend or study and show how it relates to the local market.

2) Niche what you do and pitch around that. Think of a target. What do you do that is in the
small red circle that makes you unique in your industry?

3) Sign up for Help a Reporter Out/HARO, www.HelpaReporter.com. This is a free media query service where media outlets are looking for sources and quotes for national magazine articles, television shows, newspapers, and blogs. This is THE fastest and easiest way to get national media coverage. Want some tips on how to respond to HARO queries, get the free guide at www.FreeGiftFromChristina.com .

Step 2Create Great Hooks
The hook is your subject line. It’s how you get the journalist to read your email pitch. A hook is as simple as what you see on a magazine cover. People are paid a lot of money to get you to make a $5.00 impulse purchase in the grocery store check-out line based on the “hooks” you see on the magazine cover. My favorite is AARP Magazine. Just Google, “AARP magazine covers” and see what’s there. Do the same for industry related magazines or magazines you know your customers are reading and see what they are using for hooks. Then, just plug and play your newsworthy story idea into an existing hook and you’re one step closer to success!

Step 3Find the Right Journalist
This step is vital because you don’t want to send, for example, your business-related story to the book editor. People are always amazed at how frequently I get on television and in
magazines and newspapers. It’s all about finding the right person to pitch. I’m always asked how I do it. Here is my top-secret resource for finding journalists…. It’s Google. Google is a question search engine, “Who writes about real estate for [name of publication].” Locally, you’ll usually get their name, email, and phone number all in one search. Nationally can sometimes take a page or two of digging but they will be there. A resource I just discovered to find email addresses is, https://hunter.io. Give Hunter a try if you can’t find them on Google.

By putting these three steps in place when pitching the media, you will be light years ahead of  your competition and you will stand out to journalists. The more you pitch, the more you are seen as a valuable resource and it won’t be long before the media is reaching out to you for quotes about your expertise.

Christina Daves is a High-energy Speaker, Serial Entrepreneur, Award-winning Inventor, Publicity Expert, Best-Selling Author of: “PR for Anyone” and TV Media Personality.  With a “girl-next-door” appeal, audiences are captivated by her authenticity, sincerity and her struggle for, then capture of, success. Christina offers real stories on how to reach your goals using simple, yet proven, tactics that have catapulted her businesses, and helped a host of other entrepreneurs achieve success. Christina’s energy is infectious and her passion and perseverance ignite the audience with actionable lessons they can incorporate into their businesses the very next day. Her “never give up attitude” and “find a way to make it work” mantra, are inspiring to her audiences. To have Christina at your next event contact 888-766-3155 or click here: Hire Christina Daves

6 Elements to a “Killer” Speaking Business! by Felicia Slattery

Public speaking is a dream for many people. If that’s YOU this is written to help you avoid the costly mistakes so many beleaguered, ragged, worn-out speakers make; thinking the ONLY way to make money is when they are on stage alone.

If you were alive and in the business world in the 1980s-1990s, you may remember the “Success Seminars” that traveled to major cities across the country. They would feature local and national sports heroes, past politicians, best-selling authors, and icons in business. One of those people was Zig Ziglar.

I started my first business (direct sales) at age 22 and Zig Ziglar was one of the people often quoted at the local meetings. He was so inspirational.

Having been a speaker for most of my life and newly out of college I always wondered what it would be like to be on stage at any of those big events, sharing the stage with awesome people.

And then it happened. I got to share the stage (that means speak at the same event) with Zig Ziglar himself!

How?  Fast forward to THIS century when I started speaking for a living in my own business, and by 2008, I had been on a number of big stages and had met some really amazing successful people. One of those people was planning his own event and wondered if I would be interested in speaking on the same stage as one of my long-time heroes, Zig Ziglar.

Um, yes, please! And so it was.

Along the way, I realized the “real secret” to build true wealth like Zig and others have done is: to take a look at their entire BUSINESS.

You see, a PROFITABLE speaking business is a comprehensive enterprise that involves far more than simply getting paid to speak!  It’s also getting paid for work you do off stage and seeing that money roll in when you’re not working at all.

You’ve seen the photos of colleagues, friends, and other speakers on stages and now you’ve decided THIS is your year to make it as a speaker. Are people telling you all the time they love your work, what you stand for, and you should be a speaker?  Do you have a burning desire in your soul to serve the world from the stage?

I can help! Here’s what it takes – all 6 elements – to have a successful speaking business that is comprehensive, and maximizes your income to the highest levels.

Element 1: Your “Killer” Keynote Speech

Now, I’m not one to use the negative-sounding words, but “killer keynote” is industry lingo for a really fabulous presentation you get paid to deliver. This is the speech you will develop, practice, and get paid to deliver over and over again with variations of  your custom designed content for your audiences. This speech is your “product” and will be what your audiences and meeting planners fall in love with.

Element 2: Your On-Stage Delivery

When you get paid to show up, you’ve got to bring the goods. Being on stage is your magic moment and it will either make you or break you. You’ve got to give your audience an EXPERIENCE to remember. Yes, the content matters, but how you deliver it matters even more!

Element 3: Getting Booked to Speak

To make the money, you’ve got to get on stages. Meeting planners have certain ways they find speakers and once they do you need to know how to handle that conversation. Where to price yourself, how to sell yourself, and knowing what to say to a meeting planner when you are on the phone with them are the keys to getting your “killer” keynote in front of audiences and getting paid for it!

Element 4: Your Best-Selling Book

Speakers are EXPECTED to be authors. But not any book will do. You’ve got to have a memorable title, content that people want to read, and information that is unlike other books in the market. Of course it helps if your book is a best-seller on Amazon or other lists.

Element 5: Your Sexy Back End

Speaking is only the BEGINNING of the relationship. When audiences see you on stage and then read your book, they are going to want MORE of you. Here is where you can multiply your profits exponentially and impact people long after they see you on stage.

Element 6: Branding and Positioning

Most people mistakenly believe your speaking fee is earned on stage. It’s not. Your fee is actually determined long before you hit the stage with your marketing, your message, and how you communicate who you are and the value you bring. Remember: when you are on social media, you are marketing yourself as a speaker – in fact that’s one of the ways meeting planners find their speakers, so show up as a professional (with a life). Your website, your marketing materials, your videos, your blog and more will be how a meeting planner determines if you’re good or if they should pass you by -even before they ever reach out to you. Position yourself to be a rock star and you will be!

So there you have it! The entire list of exactly what it takes to build a “Killer” successful business as a professional speaker.

Felicia J. Slattery, Internationally- acclaimed, award-winning Speaker, and Best-selling Author, is on a mission to motivate, inspire, coach, and train thought leaders, entrepreneurs, C-suite executives, and celebrities to create meaningful connections through effective communication and professional speaking. If you’d like to get started on the marketing materials for your business, you may love her Speaker Marketing Checklist Bundle, which is more like training in the form of checklists to keep everything from feeling overwhelming. Simply choose what marketing material you want to start with and move down the list checking items off as you go. Super easy. Very powerful.

 

Exciting New Series “Entrepreneur Mindset…Your Formula for Success”

Thanks to Davidson County Community College Small Business Director, Martha Larson, for this video to promote our “Entrepreneur Mindset… Your Formula for Success” coming to DCCC in October, located in Thomasville, North Carolina!

This series was created out of an idea by Ervin Allen, Small Business Director at Alamance Community College, Burlington, North Carolina. He presented it to me here at “Simply” Sue Speaks!  I took the concept to three of my creative talents, and the series became an experience and formula for success! Thanks to Blanca Cobb, Carol Andrews, and Debbie Wright for all your hard work and long hours in getting this series to a professional package that is being reviewed all over the world!

This series features an introduction to:
Change Your Mind, Change Your Future
Legal Compliance is “Risky” Business
Money Matters-“Show Me the Money!”
Pushing Through Your Fear in Creating and Delivering Your Business Plan
Success is a Click Away: Perfecting Your Brand, Team, and Marketing Strategy
How “Soft Skills” Generate More Money than “Hard Skills!”

It has been presented successfully at Alamance Community College, and Piedmont Community College, Roxsboro, North Carolina. It is currently being presented again at Alamance Community College and is now is coming to Davidson Community College.

The series can be customized to any target market, (this one at DCCC is focused on Cosmetology) and is available now for your audiences. For booking information click on Contact at this site  and send me a message! You can also call me at 888-766-3155 or email me direct at sue@simplysuespeaks.com.

Brought to you by: “Simply” Sue Falcone, Owner of “Simply” Sue Speaks! Your Global Booking Agency, where “We bring the “WOW” factor to your next event!”

Social Media and Branding in Your Job Search with Carol Andrews

On Monday, February 17th, I had the opportunity to speak with a group of job seekers at the Triad Job Fair in Kernersville.  It was an interactive exchange on Social Media and Branding.1898201_652952571435709_1678082217_n

I love this topic because every day there is a new way to utilize social media for business.  We owe it to ourselves to keep updated on the next, new, best thing but the reality is most of us have neither the time nor inclination.  So when I approach a workshop, I want to make sure participants have at least the basics.

I knew my topic and have a wealth of do’s and don’ts for social media, but I wanted a new and personal story for added impact. The day before I was to present I found it, or maybe it found me.

Sunday, started as one of those days that I would have much preferred going back to sleep over going to church.  However, while there, I ran into a dear friend I hadn’t seen in months and we decided to pack our work up and tackle it at her lake home.   Oh the reward for obedience!

We caught up on family and friends while walking down to the dock, and then we went back inside to get down to work. I was thinking about my workshop and she was finalizing her Monday reports..

Both of us realized work is much more enjoyable when you can look out on the wonder and beauty of nature. Once settled, I started outlining my workshop.  My friend, Mena Parrish, the General Manager of the J H Adams Inn,  High Point, NC,  was preparing for a new week, as well.

I love how Mena takes multi-tasking in stride and graciously answered my questions about social media and branding. photo 2

There is no question that with technological advances of today there is very little separation between our professional and personal lives.  (That’s pretty evident this day as we worked on two separate business models while enjoying the lake. Personal wi-fi in an otherwise cable-free zone allows it.)

My first question was simple: How can something you find on social media impact a current or potential employer?

She gave me this story that is a great lesson to us all: “Years ago, we had booked a big party for Architectural Digest during Furniture Market and I bought dresses for our staff that went with our theme.  I thought they were cute, but went on Facebook and saw one of my employees was complaining about ‘her boss’ making her wear some ‘stupid’ dress.  I posted in her comments section: ‘You never know who your friends are!’”

With a smile she added: “That post soon went away.” Now I had a real life story for my group that would resonate and hopefully have everyone thinking of prior posts.  The truth is: even if you are not friends with your employer on social media and even if they aren’t following you, negative comments always come back to haunt you! If not in your current job, they might keep you from the job you are seeking.

Best Advice:  Don’t post anything negative! I asked Mena about her top do’s and don’ts for posting to social media. She willingly shared these:
Don’t Post –

  • Your party pictures
  • Your risqué pictures
  • Crude comments
  • Negative comments
  • Abilities you really DON’T have

Do Post –

  • Family involvement pictures
  • Community involvement pictures
  • Pictures of you doing jobs you want

She advised:  “those family and community photos can show a prospective employer or current employer your level of loyalty and commitment.
If I know someone has a family but I never see a mention, it’s natural to wonder why.”

CaroljobfairAs expected, what Mena shared with me led to a lively discussion with job seekers at the Triad Job Fair in Kernersville, NC the very next day. In my workshop, we searched each other on line, to see what they could find out. We practiced making short video clips.  We perfected tag lines and key words that would link applicant skill sets to an employer search. My participants found, though, the exercises were much easier said than done.

They were looking for answers to these questions:
How would you describe yourself?
What do you want to do professionally?
Why do you like you and why should I?

I’ve learned in doing this for myself that the simplest questions can be the hardest to answer.
We can describe our friends but we have trouble describing ourselves.
We shy away from putting labels on what we really want.
We talk about things on social media that don’t forward our brand.

Here is where technology can be a very useful tool in defining and perfecting your brand.  We have every tool we need to update our look, image and message; on a daily basis. In many cases it is as close as a smartphone.

One of my favorite moments of the day came when we were able to show a participant how simple it is to update a profile picture.  Cindy Creed stood up and in the time it took to unlock the phone and pull up the camera, we had a picture that she is now using for her LinkedIn profile.Cindyjobfair

Here’s what’s cool, you can take as many ‘selfies’ or videos as your memory chip allows. If you don’t want to do it yourself, ask a friend to help.

What’s the point?  If you want something different you have to become your best advocate.  To advocate you have to be able to sell yourself in everyday conversation; a 6 second conversation.

Building confidence in defining your wants and abilities is key to landing the position or opportunity you want.  In other words, when you know your brand you can sell your brand.

I really have to thank the Kernersville Chamber of Commerce   for affording me the opportunity to share Finding Solutions for Media Presence to a wonderful group of local job seekers at this year’s Triad Job Fair.  Happy hunting, new friends!

Carol Andrews

As a Speaker, Journalist, TV Media Personality, Corporate Trainer, Author, Blogger, “Carol is the ‘real deal’ shares Anne Wear, former News Producer at WGHP Fox 8.

As a speaker and coach, Carol Andrews takes a common sense approach, laced with laughter, to inspire and help people of all ages to be their best. From children to CEO’s, she has helped audiences find tailored solutions to often difficult subject matter.

Seen by thousands as week-end News Anchor on WFMY-Channel 2- Greensboro, NC and currently writing her next book, Carol says the key to success is: Be Grateful, Be Respectful, Be Kind, and Be Willing to Laugh!

We want to welcome Carol Andrews as the newest addition to our Professionals here at “Simply” Sue Speaks!  Click Here to book Carol as your next Keynote Speaker or Seminar/Workshop Presenter.