Tag Archives: Decision

The Strategic Fit – Building Relationships with Speakers’ Bureaus

The Strategic Fit – Building Relationships with Speakers’ Bureaus

By Christy Lamagna, CMP, CMM, CTSM

This is the final piece in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau on how planners can strategically build relationships with speaker’s bureaus. The Strategic Fit - Building Relationships with Speakers' Bureaus

This is the final piece in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau on how planners can strategically build relationships with speaker’s bureaus. Part one introduces the value of the speakers’ bureau, and part two talks about event speaker trends.

Christy: What do you do about speakers who speak from scripts and are reluctant or unwilling to adapt the message to an audience?

Sue: It’s essential to make sure every client gets a unique and custom experience. Audiences will not accept “canned” presentations, although once that was the norm.  Every speaker search I do starts with a thorough questionnaire for the speaker and the planner so that I know exactly what is expected from and needed from both sides.  It doesn’t matter how many times I have worked with a client; every piece of business must be earned.  Fresh, relevant material is a must and that means adapting to the audience.

Christy: What do you say to those who think they can’t afford to hire a speaker or to those who would prefer to simply book directly?

Sue: I focus on creating an experience from the initial contact, so fees are not the first thing we discuss. I want to know what the client is looking for and what the goal is for bringing in the speaker. From there, it’s my job to find solutions and secure a speaker they like and need.

As for being able to afford my services, there are a few key points to keep in mind. Always ask if the bureau’s fees are paid for by the client or the speaker as it varies by organization. At Remarkable Speakers! the speaker pays for the booking, so there is no cost to the client for utilizing my services. It is also important to know that the speaker fees we quote are not marked up to cover the fees the speaker pays us.

The additional thing to keep in mind is the expertise offered by the bureau. After listening to what the client wants, I make initial recommendations, factoring in not just the speaker’s content but their style. It has to be a good fit at every level. No one has time to waste, so working with a pro means only seeing speakers who meet your needs, style and budget. Watching clips on You Tube and searching the net for speakers can take hours and may not lead you anywhere.

Christy:  Planners are so often in ‘go’ mode that they forget to stop and consult the experts. It’s a good reminder that help is available and that the service providers will likely do a better job than we could. Thanks for that quick reality check!

Sue: I think we can all fall into that trap sometimes! To continue: as for budget: I never apologize or shy away from the cost to book a speaker. Some of the best advice ever given to me that I live by was: “when quoting fees you should be able to do it without blinking an eye. Do it with confidence, facts, and commitments.”

That doesn’t mean there isn’t room for negotiation.  Both sides need to walk away feeling good about the partnership. I can work with both parties to create mutually agreeable terms.  I love the “thrill of the hunt” and closing deals. After booking thousands of speakers I have tons of creative ways clients and speakers can find middle ground.

Christy: My friend is a speaker. Why do I need one of yours?

Sue:  Now, more than ever, everyone thinks they are a speaker, or knows someone who is! I always thank my clients for the opportunity to “earn their business.” Often, when looking for a speaker, initially, people do not know what they want. Even if they have a friend or colleague in mind, it’s a good possibility they still are looking for suggestions. I find that many times after a few questions, the client is not quite as sold on their friend as it might have first appeared.

Knowing the speaker has advantages but does not guarantee it’s the right fit. I ask questions about what they are looking for in their speaker, and does their friend have all need to have a successful event. I share key things to look at; great video clips, an active and engaged social media presence where you can see reviews and testimonials, and what their marketing materials look like to see how fresh, current, and relevant their speaker is. I make sure they think through the ‘why’ around choosing their friend as the speaker.  It’s important to remember that the impact of choosing the best speaker reflects on them.  I want my clients and potential clients to be seen as “rock stars” for choosing the perfect speaker and having a successful event. Sometimes their friend may be their speaker of choice.

To me it’s about helping people make good decisions so even if we don’t book a speaker, I am still thankful for creating a relationship that can be developed for future business. The other opportunity is for me to add a new speaker to my roster as we are always looking for Remarkable Speakers!

A huge thanks to Sue for her time, expertise, buoyant personality and wisdom. I speak to many people each day and few have Sue’s remarkable spirit, candor and enthusiasm. I hope you all enjoyed reading this as much as I had speaking to her. To continue the conversation, leave a note in the comments section below, find me on Twitter: @SMEChristy or email me: Christy.lamagna@strategic.events.

CEO, Sue Falcone, recognized the need for a speakers bureau that would represent professional speakers, and provide the perfect speaker for clients who sought the best for their events with a personal “hands on” custom touch.

From a former corporate executive, to becoming a professional speaker and author being hired, and creating a distinctive and unique speakers bureau representing speakers for hire, she gained the experience and expertise needed to give a full service experience.

 

What’s the Choice? Change or Progress?

Dean Lindsay changeHappy Fall everyone, and things are certainly changing all around us!  From our weather to our clothes, we have to make some definite daily choices to keep thriving and  going.

Is it any different in our business world?  Change is happening daily, are we joining in or ignoring the facts?  It’s easy to keep doing the same things over and over again, but does that bring about improvements and better ways to do those things?

Our company is founded on “creating simpler and more successful lives”, so where does change come in? It’s not always simple to change or even think about it, but what are the benefits?

Ever met those people that felt change was not for them, and they seemed to ignore what was happening right in front of them? They seemed to be just drifting through their days and even complained that life was hard!

Change is a need and once the choice is made, it’s time to find the right experts to help develop a plan of action to improve, progress, and move towards the future while keeping the focus on keeping it simple and yes, FUN!

We love connecting people with the right experts to help them experience change and become more successful, while we also have to go through the same processes as do each of our clients!

We are preparing to announce some majors changes in our company, and we know what we have had to: look at, feel, experience, ask about, put in writing, and even plan to announce and promote it the right way.

One of our Remarkable Speakers, Dean Lindsay, showed us this about change:
“Change is Inevitable, Progress is a Choice!”

We are glad we listened to Dean’s message and made the choice of taking the time to understand how to progress and not just attempt to change overnight!

How will you handle the inevitable changes that arrive?

Sue Falcone
Founder and CEO
Simply Sue Speaks
Global Booking Agency

 

 

Are You in the BUT Mode?

Yes BUTHow often do you use the word ‘but’………………?

It is a powerful word when used occasionally to introduce something contrasting with what has already been mentioned, and, according to author Sean Dsouza, it can also become a defensive excuse for not taking responsibility for what happens in our lives!

Have you ever said “I would love to be living my dream, but I don’t have the money and opportunities others do?”  Or how about this one, “I have applied everywhere, but everyone says I am overqualified?” This one, which is specific to my industry, “I was the perfect speaker for that event, but they don’t pay speakers anymore.”

Or the classic, “I was the best candidate for the job, but I knew they wouldn’t hire me because of my age.”

What messages do these “buts” say about the person proclaiming it, and how are others supposed to react?  Words say what our mindset is feeling, and to keep in this mode is very distracting to others and can become devastation to the success we seek.

Is it possible to have a life with “no buts?”  Want to make a change? Here are some ways to begin:

  1. Recognize that you are being defensive and not taking responsibility for your actions so that the ‘buts’ win, both in your words and life.
  2. Take a look at your mindset and see if you are fixed on the failures or learning from the daily growth experiences that failure brings.
  3. Check out who you associate with. Do they allow the ‘buts’ to take over their mindset and words?
  4. Make a choice and decision to change.

Two words I work at deleting from my own and others’ conversation and mindset are: ‘try’ instead do or do not, ‘but’ instead use and. Will you join me?

Sue Falcone
Founder and CEO
Simply Sue Speaks Global Booking Agency

“Let It Go!”

letitgoThis time last year we were hearing “Let It Go” everywhere we turned!  The movie, “Frozen” captured our hearts when Queen Elsa through a complex past and story could finally “Let It Go” and become the person she wanted to be.

As we approach a New Year, are there things in our businesses and lives that we still need to “let go” so we can move forward toward the success that we long to achieve?

Geoffrey James, Contributing Editor to Inc.com and award winning business blogger shares in his post-http://goo.gl/i0hbD0
“Success results not from adding things to your life but from letting go of them.”

Sounds easy enough, doesn’t it? Sing the award winning song, and we can do it! However, Mr. James learned it isn’t as easy as we would like it! Very often it is painful to look at the things that may have originally been working for us, and realize we must “let them go!”

He recently took some advice and has a sign posted in large letters near his computer which reads “I LOVE LETTING GO!”  This serves as a great daily reminder that to “let go” we have to love the process of doing so, even though it may be hard, and take longer than we would like!

Thinking now, what are some things you still need to “Let Go” but have put off facing the decisions to do so? Isn’t it time to love letting it go?

From all of here at Simply Sue Speaks Global Booking Agency we congratulate you on learning how to “Let It Go” and move forward to the greatness of You!

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Sue Falcone
Owner: Simply Sue Speaks Global Booking Agency

How May We Serve You?

globalglobeHope you are having a great Summer of 2015! We are “rockin” and I love what I do and who I get to do it with!

As “Simply” Sue Speaks! Global Booking Agency, we always want it to be about you first and “How May We Serve YOU?”

We bring the “WOWfactor experience to any event, by providing the best #WOWtalent on the Planet!”

We want your audiences to have a memorable and unforgettable experience, and You to be seen as a “Rock Star” for choosing “Simply” Sue Speaks! Global Booking Agency!

We currently are creating a new look for our website to be launched soon, a newsletter that will rock your world, and a more visual Social Media presence!

We are on our way, and “Oh, the Places We’ll Go” ready to help us? Contact us today to see how easy it is to #bookaspeaker for your upcoming event!

#SmartWomenPartner&GrowRich!  I’ve joined forces with WomenPartner. org to highlight the value of using LinkedIn as a source of lucrative cross promotional partners. Our activities will be documented in the free special report “What Women Are Missing When It Comes To LinkedIn” to inspire other women to partner.  Please read our joint post to get a feel for what we are doing and check out my special offer.  Let’s partner to monetize LinkedIn. Ask how you can be a part of our collaboration to get help with filling your seats, coaching hours, books sales, etc. http://tinyurl.com/nbw6mr8

Sue Falcone
Sue Falcone

New Year’s Resolutions or Solutions?

successGot your list ready? Aren’t we supposed to be making New Year’s Resolutions to improve ourselves, our families, and our businesses at this time of year?  Or has this age old tradition finally become extinct since we know they don’t work and we’re not sure they ever did?

I agree taking an honest look at ourselves and how we look and live is not the most fun thing to do!  No one wants to think about setting goals and making plans for change!  That’s hard work, and it might include having to give up something we are not prepared to lose!

Is there still a need to plan for change with all of our modern technology and higher education opportunities?  Think a minute, didn’t someone have to take a look at themselves and their lifestyles and made their New Year’s Resolutions and kept them in order for the changes we are seeing to happen!

Today, I believe you know what changes in 2015 are needed and possible for you; but where do you begin? Life is a process of the experiences of success and failure and once you realize that;  you are on your way to seeing your dreams and goals fulfilled! Do you know the choices you make today have the power to impact and leave a legacy of hope for many others?  It’s time to “let it go” and create a new mindset!

Do you know you can become S.M.A.R.T. at this?  It’s not that hard!  I didn’t create this process, (and no one knows for sure who did), but this is the solution to making your New Year’s Resolutions a reality and permanent!  To begin:

  • list your changes and follow these steps in order:

SSpecific-don’ t just list you want to: increase business, get a promotion, lose weight, or get out of debt- be specific- how, when, why, how, where, who is involved! The more specific you are the closer to success you will become!

MMeasurable– your change has to be measurable so you will know when you succeed or fail, and how to handle both!

AAttainable– Your change needs to be attainable for you to reach! Set your goals larger than you can do by yourself, but not so large no one can do them!

RRealistic– make sure you keep in mind where you are in life! Is it realistic to think you can change overnight? Remember this is personal for you,  not a “one plan fits all”  Make it your “real” not some one else’s!

TTimely – for every change you must set a timeframe for accomplishing it! Otherwise you will have set yourself up for the “roundtoit”  mindset! It will never happen! These need to be short enough to create urgency and well defined enough to be successful!

Don’t you  feel “smarter” already? Can’t wait to begin? Word of caution: take a few minutes to get your list as “smart” as you can make it, share it with others because you are not in this alone, and learn to laugh at yourself and the situations that appear everyday! As a woman of faith, I add prayer to my “smart” planning since I know my struggles and how easily I can get off track. Prayer keeps me grounded, transparent, and humble.

Our speakers here at “Simply” Sue Speaks! Global Booking Agency, are experts at making this process work in their lives and businesses. They enjoy helping others become “SMART” too in a variety of topics and settings! Click here for booking information for your upcoming event!  www.simplysuespeaks.com/contact

Ready for the ball to drop, the band to play, and your favorite football team to take the field?  “The Best is Yet to Come” for them and for You in 2015! Ready to make your SMART solutions this year instead of resolutions? Love to hear how it works for you, share a comment with us!

 

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Happy New “You” Year
from “Simply” Sue Speaks! Global Booking Agency

 

 

Time to “Let It Go?”

letitgoThis Christmas we are hearing “Let It Go” everywhere we turn!  The movie, “Frozen” captured our hearts when Queen Elsa through a complex past and story could finally “Let It Go” and become the person she wanted to be.

As we approach a New Year, are there things in our businesses and lives that we need to “let go” so we can move forward toward the success that we long to achieve?

Geoffrey James, Contributing Editor to Inc.com and award winning business blogger shares in his post-http://goo.gl/i0hbD0
“Success results not from adding things to your life but from letting go of them.”

Sounds easy enough, doesn’t it? Sing the award winning song, and we can do it! However, Mr. James learned it isn’t as easy as we would like it! Very often it is painful to look at the things that may have originally been working for us, and realize we must “let them go!”

He recently took some advice and has a sign posted in large letters near his computer which reads “I LOVE LETTING GO!”  This serves as a great daily reminder that to “let go” we have to love the process of doing so, even though it may be hard, and take longer than we would like!

Thinking now, what are some things you know you need to “Let Go” but have put off facing the decisions to do so? Isn’t it time?

One of our award winning speakers here at “Simply” Sue Speaks! Global Booking Agency, Barbara Hemphill, known as the “Paper Tiger Lady” has a newly released book called “Less Clutter More Life”http://goo.gl/ANKiwP  which addresses and gives you the inspiration to “Let Go!” To book Barbara to speak at your upcoming event, click here: http://goo.gl/1w3dDO

From all of here at “Simply” Sue Speaks! Global Booking Agency we wish you a Wonderful Merry Christmas and an Awesome New Year learning how to “Let It Go” and move forward to the greatness of You!

 

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“Simply” Sue Falcone

 

Are You a “Risk Manager?”

riskHave you heard the phrase “all roads lead…?”  But do we stop and think of the risks our road may take before we set out? As a business owner and living in our world today “we are Risk Managers by default” shares Debbie Wright, RN, CCM, RWCS, Risk Management Expert and People Strategist.

 

What does it mean to be a “Risk Manager?”Debbie breaks it down into three areas: Physical, Compliance, and Financial! Think about it, doesn’t everything we are and do in our personal and professional lives fall into those categories?

How can we get a handle on them? With the calmness of handling those difficult situations as a trained nurse, Debbie now helps others learn and know how to be the best “Risk Manager” of their businesses and lives!

The following questions are a great place to begin to see how well you are doing as the “Risk Manager” of your world:
Do you know what you are doing?
Do you know where you are going?
Do you have a plan to make it happen?
Do you know what you need?

How did you do at answering these most important questions of your life? Is it time you found out the “wRight” answers?  Debbie Wright is a recognized expert in helping you:
“Learn how to manage your risk rather than risk managing you!”

 

Debbie hDebbie Wrightas a unique and proven perspective on how to meet the needs of businesses and people. She brings over 30 years of nursing experience in the areas of assessment of needs, development and implementation of actions plans to your world.
As Managing Partner of her company, BREAKTHROUGH access solutions, her signature workshops and series offer the keys to successful living.

To book Debbie Wright for your next upcoming event click here http://www.simplysuespeaks.com/contact/

 

Weekly #WOWfactor- Go for the Dream

godreams

Many people I meet share their dreams; but few are actually living them out! What is it that makes us afraid to pursue what we know we are meant to be and do? There are two deciding factors that come into play at this point!  The biggest is the lack of belief in ourselves, and the other is surrounding ourselves with those who don’t believe in us either!

To address the first one it takes making a choice on keeping your  mindset and attitude focused on being positive and living in your strengths and not your weaknesses. Sounds simple for me to state, but not so easy to do, is it?  Some things to review quickly are: what do you read, how much time do you spend watching TV, how many times a day do you say “I can’t”, how healthy are you,  and how many times a day do you laugh? Renewing our minds daily is very important and key to making sure we are valuing ourselves and following our dream. It also helps us to face and view the hard times, decisions and choices as learning experiences instead of giving in and quitting!

Handling the second factor will certainly help! Jim Rohn said it best: “You are the average of the five people you spend the most time with.”  Take a look at who you spend the most time with. Do you have 5? Do you know who they are? Do they know it? Need to make some changes? Relationships are so valuable in how we live out our purpose and the pursuing of our dreams. Take a look at your five: are they uplifting, positive people? Are they living their dream? Do you need to make some changes?

In America we are so blessed and able to pursue our dreams. Are you ready to Go for it? What will your world look like a year from now?  I believe in you! I know you can Go for Your Dream! The question is: do you?

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Weekly #WOWfactor-Do You Have a “To Do” or a “To Try” List?

yesornoI read a post this week that I felt we all needed to focus on! It was on Google + by  Tracy Myers, sharing this “profound statement” his 12 year old son had said that morning: “I’m not going to try and be successful. I’m just going to be successful.”  Tracy added, “Positive affirmation works! Believe that!”

This statement triggered my mind  into wondering: how many times do we make out our daily “to do” list and really intend to do it, or is it just a “try” list, and not a positive affirmation that we will do and not just try to do?

Do we realize the real difference between “try” and “do?”  I found that in many other languages the word “try” is not used as we do!  How many times do you find yourself saying “I’ll try” or “I’m trying” daily versus the mindset of  saying Yes I am or No I’m not?

As for me I don’t want my doctor to “try” and solve my issues, I want him to do it, don’t you? How about the pilot on your next plane trip? I don’t want them to “try” to get me to my destination, I want to arrive safely and on time.

I’m sure my clients don’t want me to “try” and provide a speaker or presenter for their next event, they are expecting me to just “do it” and yes, bring the “WOW” factor as well!

In my business and life, I’m in agreement with Tracy’s son: I’ve eliminated the “try” stage in my mind, and in my language. Either I am being and doing, or I’m not! Do I fail? Sure, but then I learn and continue on being and doing!

Take a look at your day.  Are you in the business of doing, or are you just “trying ?”

Keeping it simple,

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