Tag Archives: Media

Are You Newsjacking?

One of the easiest ways to get media exposure for your business is by taking what is already in the news and bringing it home and/or establishing yourself as the expert on that topic. This is known as “newsjacking.”  

A media cycle starts with the breaking news. After that, the media is looking to add to the story. What is your expertise on the matter? What is your “spin”? What information can you provide to keep the story going and position you as the industry expert?

There are many sources providing studies, statistics, and information on your industry that provide good data that you can use to create a news story. If it’s a national study, what does it mean for your local market or specifically for your aspect of your industry.

Another thing to look at is what is happening in the news that is trending. Look at trends.google.com and Twitter trends to see what people are talking about. It doesn’t matter if it’s not happening right in your own backyard. What would it mean if it was happening in your area or in your industry? What would the ramifications be if it were where you are?

If you disagree what someone in your industry is doing and that makes news, provide your opinion on the subject and why you think what they are doing is wrong. The media loves to hear the other side of the story so if you can provide information on that aspect of it, you will be more likely to get media coverage.

What can you “newsjack” to position yourself as the expert and provide expert information to the media on a trending news story?

Christina Daves is a do-it-yourself Publicity Strategist. She is the best-selling author of, PR for Anyone™ – 100+ Affordable Ways to Easily Create Buzz for Your Business, that shares her journey of getting exposure for a product she invented. As a sought-after Keynote Speaker, she brings all the information to help you and/or your company “Get Visible!” Christina taught herself everything she could about generating her own publicity. She has appeared in over 1,000 local and national media outlets including: The Steve Harvey Show, Dr. Oz, The TODAY Show, local affiliates of NBC, ABC, CBS, and FOX, magazines such as, Forbes, Success and Entrepreneur, Sirius XM Radio, The Washington Post, and many more. She also has a regular segment on Good Morning Washington. Last year alone, Christina, together with her clients, reached over 873 million views and generated over 8 figures in sales from free publicity. To book Christina for your next event contact us at 888-766-3155 today!

How May We Serve You?

globalglobeHope you are having a great Summer of 2015! We are “rockin” and I love what I do and who I get to do it with!

As “Simply” Sue Speaks! Global Booking Agency, we always want it to be about you first and “How May We Serve YOU?”

We bring the “WOWfactor experience to any event, by providing the best #WOWtalent on the Planet!”

We want your audiences to have a memorable and unforgettable experience, and You to be seen as a “Rock Star” for choosing “Simply” Sue Speaks! Global Booking Agency!

We currently are creating a new look for our website to be launched soon, a newsletter that will rock your world, and a more visual Social Media presence!

We are on our way, and “Oh, the Places We’ll Go” ready to help us? Contact us today to see how easy it is to #bookaspeaker for your upcoming event!

#SmartWomenPartner&GrowRich!  I’ve joined forces with WomenPartner. org to highlight the value of using LinkedIn as a source of lucrative cross promotional partners. Our activities will be documented in the free special report “What Women Are Missing When It Comes To LinkedIn” to inspire other women to partner.  Please read our joint post to get a feel for what we are doing and check out my special offer.  Let’s partner to monetize LinkedIn. Ask how you can be a part of our collaboration to get help with filling your seats, coaching hours, books sales, etc. http://tinyurl.com/nbw6mr8

Sue Falcone
Sue Falcone

What is Your Mindset?

mindsetWhat is your mind focused on most of the time? That becomes your way of life, doesn’t it? Remember this saying when we first started going forward into the computer age “Garbage in- garbage out!” That’s how our minds work! What goes in is what we become and it shows itself everywhere we go!

That is why it is so important to make sure as individuals, business owners, and entrepreneurs we are putting the right things into our minds so that we can have successful and productive lives!

Once we begin on this journey it is a never ending process of learning and living. We have to recharge and refresh to keep our minds focused on what is best for us!

Whether it is improving our skill sets, maintaining great health, or having wonderful relationships and communications with others, it takes a daily decision and choice to keep our mindsets focused on doing what is best for us.

Carol Andrews, a speaker represented here at “Simply” Sue Speaks! Global Booking Agency, is an expert in this field of making sure we create the right mindset for what we have been called and gifted to become.

As a sought after keynote speaker and break-out session presenter, Carols helps you know who you are so you can keep focused on what it will take to have confidence, overcome the fear, and succeed at what you do.

Having had a long career of being in front of the cameras as a TV Media Personality, Carol helps others to step out of their comfort zones and have a plan in place to succeed. Carol challenges everyone, including herself, to keep a positive attitude, be kind, and focus on the business you are in and do it well, using traditional and social media as your platform.

As a prolific author and blogger, Carol has found a special niche working with other writers to tell their story and get it published. Just another interesting part of what Carol has to offer her audiences all over the world!

What is your mindset, as we prepare to begin a New Year?  Do you know the strengths of your mind, and that the “best is yet to come?”

 

1Carol 330-300For more information and to book Carol Andrews for your upcoming 2015 event, click here at www.simplysuespeaks.com/contact.

Exciting New Series “Entrepreneur Mindset…Your Formula for Success”

Thanks to Davidson County Community College Small Business Director, Martha Larson, for this video to promote our “Entrepreneur Mindset… Your Formula for Success” coming to DCCC in October, located in Thomasville, North Carolina!

This series was created out of an idea by Ervin Allen, Small Business Director at Alamance Community College, Burlington, North Carolina. He presented it to me here at “Simply” Sue Speaks!  I took the concept to three of my creative talents, and the series became an experience and formula for success! Thanks to Blanca Cobb, Carol Andrews, and Debbie Wright for all your hard work and long hours in getting this series to a professional package that is being reviewed all over the world!

This series features an introduction to:
Change Your Mind, Change Your Future
Legal Compliance is “Risky” Business
Money Matters-“Show Me the Money!”
Pushing Through Your Fear in Creating and Delivering Your Business Plan
Success is a Click Away: Perfecting Your Brand, Team, and Marketing Strategy
How “Soft Skills” Generate More Money than “Hard Skills!”

It has been presented successfully at Alamance Community College, and Piedmont Community College, Roxsboro, North Carolina. It is currently being presented again at Alamance Community College and is now is coming to Davidson Community College.

The series can be customized to any target market, (this one at DCCC is focused on Cosmetology) and is available now for your audiences. For booking information click on Contact at this site  and send me a message! You can also call me at 888-766-3155 or email me direct at sue@simplysuespeaks.com.

Brought to you by: “Simply” Sue Falcone, Owner of “Simply” Sue Speaks! Your Global Booking Agency, where “We bring the “WOW” factor to your next event!”

The State of Twitter and 10 Mavericks You Should Absolutely Follow

ReBlogged Post via HuffingtonPost.com

twitter5I received an interesting email earlier this week from Twitter congratulating me on my five-year anniversary on the site.

Five years? Is it really possible?

I have been a huge fan of Twitter right from the start, but still, incredibly, many people are not. I know this is way too simplistic, but to me Twitter sentiment falls into one of two categories: the true believers and the haters.

The conversation from the Twitter haters goes something like this:

Twitter is a complete waste of time. The site is full of endless dribble about what someone ate for breakfast and spam trying to sell me something I do not want or trying to take me somewhere I don’t want to go.

For I, and many of the true believers, Twitter is the most powerful marketing tool I use and a fundamental part of my business growth strategy. Twitter is my number one source of traffic, period. It is the primary distribution channel for my blog, along the way helping me to become one of Social Media Examiner’s Top 10 Social Media Blogs. It is also my top list building tool, a huge feeder to many of my other social media sites and the source of many of my speaking, coaching and other business leads.

I am in the social media business, so it makes sense that it would work for me, but can Twitter be used by all types of businesses? Yes, I think it can. Apparently a lot of other people think it can also as the business side of Twitter appears to be moving rapidly in the positive direction. They are a public company now, so the information is readily available. Here are just a few nuggets from the Q4, 2013 financial report directly from Twitter:

  • There are now 241 million active users (MAUs). This is a 30 percent increase year over year!
  • There are 184 million mobile MAUs; 76 percent of all MAUs are mobile!
  • Timeline views reached 148 BILLION in Q4, a 26 percent increase year over year!
  • Q4 revenue was $243 million, up 116 percent year over year and adjusted full year earnings were $75 million.

Plus, in just the last quarter, Twitter has launched television conversation targeting, tailored audiences, conversation tracking and promoted accounts.

So, hopefully I have made my point. I have been and will continue to go ALL IN on Twitter. If you are smart, you might want to give some serious thought to going all in yourself.

At a minimum, you should be following and paying attention to what the thought leaders, real experts and Twitter “mavericks” are saying and doing on Twitter. Here are my “10 Mavericks You Should Absolutely Follow on Twitter”:

Gary Vaynerchuk (@garyvee): Raw and unbridled, Gary tells you exactly what is on his mind and what he is passionate about: wine, the Jets, his blown out knee, the future of social media and where the puck will be. Caution, some of his language is a little “colorful.”

Jeff Bullas (@jeffbullas): Jeff is a content-generating and distribution machine and, more than just about anybody out there, uses Twitter to provide value, value, value.

Ian Cleary (@iancleary): Probably the smartest and definitely the most analytical social media and tech expert, Ian writes prodigiously for the Huffington Post, Social Media Examiner, RazorSocial and a number of other high-profile sites. He is also THE person to follow if you want to keep up with the latest and best social media tools.

Mari Smith (@marismith): Mari is the undisputed social media queen of Facebook (facebook.com/marismith) but she also does a great job distributing content, connecting with her followers and just being generally helpful on Twitter. Plus, she is one of the genuinely nicest people I have ever met.

Mike Stelzner (@mike_stelzner): Mike is the man behind Social Media Examiner (@smexaminer). If you do not know, Social Media Examiner is an information hub for all things social. This one is a no-brainer. You should follow both of these accounts if you want to be plugged in to what is happening on the social media landscape and the man who steers the ship.

Joel Comm (@joelcomm): Joel has been in the social media business long before they called it social media. Read the succinct bio at the top of his Twitter page: “I connect dots;” and that is exactly what he does. In addition to following him on Twitter, I suggest you read his book Twitter Power 2.0: How to Dominate Your Market one Tweet at a Time. It’s brilliant!

Jessica Northey (@jessicanorthey): If you want to see how one person can digitally attack a single industry from all sides, Jessica is the person to watch. In addition to 545,000 Twitter followers, she is included in the circles of 1.4 MILLION people on Google+. Who cares if you like country music or not? Follow Jessica to watch a virtuoso at work.

Brian Carter (@briancarter): Brian is the author of the best-seller, The Like Economy – How Businesses Make Money with Facebook. He is also a master social media strategist having worked for many major companies, brands and organizations. Most of Brian’s Twitter presence is centered on how businesses can use social media to actually make money. I like that!

Jay Baer (@jaybaer): Jay is one of the leading proponents, teachers and evangelists of “pull marketing.” As he so eloquently laid out in his book YOUtility, the companies leading and winning using social media will be the ones who realize their true value comes from being useful to people. Following him on Twitter will definitely be useful to you.

Ted Rubin (@tedrubin): Ted is a Chief Marketing Officer by position and commonly referred to as the most influential and followed CMO on Twitter. He’s a Forbes Social Media Power Influencer and a brilliant “sharer” of information on how you can use Twitter to drive your marketing efforts.

As a disclaimer, I will say that I have personally met and know just about everybody on the list above. There are certainly many deserving others that would be included on a more detailed list. These 10, however, have had a tremendous influence on me personally, my business and how I use Twitter.

So who makes your list of people who have influenced you most on Twitter? I would love to know in the comments section below.

Social Media and Branding in Your Job Search with Carol Andrews

On Monday, February 17th, I had the opportunity to speak with a group of job seekers at the Triad Job Fair in Kernersville.  It was an interactive exchange on Social Media and Branding.1898201_652952571435709_1678082217_n

I love this topic because every day there is a new way to utilize social media for business.  We owe it to ourselves to keep updated on the next, new, best thing but the reality is most of us have neither the time nor inclination.  So when I approach a workshop, I want to make sure participants have at least the basics.

I knew my topic and have a wealth of do’s and don’ts for social media, but I wanted a new and personal story for added impact. The day before I was to present I found it, or maybe it found me.

Sunday, started as one of those days that I would have much preferred going back to sleep over going to church.  However, while there, I ran into a dear friend I hadn’t seen in months and we decided to pack our work up and tackle it at her lake home.   Oh the reward for obedience!

We caught up on family and friends while walking down to the dock, and then we went back inside to get down to work. I was thinking about my workshop and she was finalizing her Monday reports..

Both of us realized work is much more enjoyable when you can look out on the wonder and beauty of nature. Once settled, I started outlining my workshop.  My friend, Mena Parrish, the General Manager of the J H Adams Inn,  High Point, NC,  was preparing for a new week, as well.

I love how Mena takes multi-tasking in stride and graciously answered my questions about social media and branding. photo 2

There is no question that with technological advances of today there is very little separation between our professional and personal lives.  (That’s pretty evident this day as we worked on two separate business models while enjoying the lake. Personal wi-fi in an otherwise cable-free zone allows it.)

My first question was simple: How can something you find on social media impact a current or potential employer?

She gave me this story that is a great lesson to us all: “Years ago, we had booked a big party for Architectural Digest during Furniture Market and I bought dresses for our staff that went with our theme.  I thought they were cute, but went on Facebook and saw one of my employees was complaining about ‘her boss’ making her wear some ‘stupid’ dress.  I posted in her comments section: ‘You never know who your friends are!’”

With a smile she added: “That post soon went away.” Now I had a real life story for my group that would resonate and hopefully have everyone thinking of prior posts.  The truth is: even if you are not friends with your employer on social media and even if they aren’t following you, negative comments always come back to haunt you! If not in your current job, they might keep you from the job you are seeking.

Best Advice:  Don’t post anything negative! I asked Mena about her top do’s and don’ts for posting to social media. She willingly shared these:
Don’t Post –

  • Your party pictures
  • Your risqué pictures
  • Crude comments
  • Negative comments
  • Abilities you really DON’T have

Do Post –

  • Family involvement pictures
  • Community involvement pictures
  • Pictures of you doing jobs you want

She advised:  “those family and community photos can show a prospective employer or current employer your level of loyalty and commitment.
If I know someone has a family but I never see a mention, it’s natural to wonder why.”

CaroljobfairAs expected, what Mena shared with me led to a lively discussion with job seekers at the Triad Job Fair in Kernersville, NC the very next day. In my workshop, we searched each other on line, to see what they could find out. We practiced making short video clips.  We perfected tag lines and key words that would link applicant skill sets to an employer search. My participants found, though, the exercises were much easier said than done.

They were looking for answers to these questions:
How would you describe yourself?
What do you want to do professionally?
Why do you like you and why should I?

I’ve learned in doing this for myself that the simplest questions can be the hardest to answer.
We can describe our friends but we have trouble describing ourselves.
We shy away from putting labels on what we really want.
We talk about things on social media that don’t forward our brand.

Here is where technology can be a very useful tool in defining and perfecting your brand.  We have every tool we need to update our look, image and message; on a daily basis. In many cases it is as close as a smartphone.

One of my favorite moments of the day came when we were able to show a participant how simple it is to update a profile picture.  Cindy Creed stood up and in the time it took to unlock the phone and pull up the camera, we had a picture that she is now using for her LinkedIn profile.Cindyjobfair

Here’s what’s cool, you can take as many ‘selfies’ or videos as your memory chip allows. If you don’t want to do it yourself, ask a friend to help.

What’s the point?  If you want something different you have to become your best advocate.  To advocate you have to be able to sell yourself in everyday conversation; a 6 second conversation.

Building confidence in defining your wants and abilities is key to landing the position or opportunity you want.  In other words, when you know your brand you can sell your brand.

I really have to thank the Kernersville Chamber of Commerce   for affording me the opportunity to share Finding Solutions for Media Presence to a wonderful group of local job seekers at this year’s Triad Job Fair.  Happy hunting, new friends!

Carol Andrews

As a Speaker, Journalist, TV Media Personality, Corporate Trainer, Author, Blogger, “Carol is the ‘real deal’ shares Anne Wear, former News Producer at WGHP Fox 8.

As a speaker and coach, Carol Andrews takes a common sense approach, laced with laughter, to inspire and help people of all ages to be their best. From children to CEO’s, she has helped audiences find tailored solutions to often difficult subject matter.

Seen by thousands as week-end News Anchor on WFMY-Channel 2- Greensboro, NC and currently writing her next book, Carol says the key to success is: Be Grateful, Be Respectful, Be Kind, and Be Willing to Laugh!

We want to welcome Carol Andrews as the newest addition to our Professionals here at “Simply” Sue Speaks!  Click Here to book Carol as your next Keynote Speaker or Seminar/Workshop Presenter.