Tag Archives: professional development

Morning! from Thom Gossom Jr.

Morning!

The morning air is crisp, not yet cool. The sun’s rays reach through the majestic trees, an invitation to the great day ahead. The bay glistens in the background. It’s beautiful! The involuntary grin deeply creases my face. I say my prayers. I’m happy!

Some people go to therapists. Some meditate. Others search daily for that elusive inner peace. For me it’s morning’s freshness and my bicycle at 6am, cruising through the neighborhood. Morning is the gift we’re all given. The bicycle is the gift I give myself.

I’ve been riding bicycles all my life. Love it! I remember my first lessons with training wheels, my first lesson without them. I remember crying when I realized my dad was not behind me holding me up. Then I promptly fell.

Most mornings in good weather, sometimes in not so good weather, I raise the garage door and leave the house for a 75-minute ride through the neighborhood. It’s peaceful. Quiet. There are hardly any cars, dogs, or people; just me, the morning and the promising day ahead.

“The Bicycle Man” they call me. I’ve been called worse.

There are three regular riders on the circuit as I call it, in their colorful bike outfits. They ride as a group always with a bright “good morning” for me. There are some regular walkers offering big smiles while soaking up that morning promise. “Good mornings” abound! Like warm coffee on a cold morning the day flows.

Peaceful solitude only lasts so long. After the 7 o’clock hour the cars, school buses, and people start to flow. I make my way back to our home.

The newness of another day!

Thom Gossom Jr. defied all odds, and as a sought-after Keynote Speaker is on a mission to help others do the same! Thom has come full circle in life; from a walk-on determined athlete in challenging times, using the education he received to become a successful Corporate America leader, succeeding as an Award-winning Hollywood Actor, becoming a best-selling author and film producer, owning his own company-Best Gurl Inc., a Communications Firm, being a sought after Keynote Speaker, serving as the Chair of the Auburn University Foundation Board, to now inspiring, motivating, educating and entertaining audiences all over the globe. To have Thom Gossom Jr. at your next event, contact us at 888-766-3155 today.

You Have to Slow Down to Speed Up!

You Have to Slow Down to Speed Up

Today is the start of the second half of the year. I am sitting here early on a Sunday morning with a cup of steaming hot coffee considering that today marks the ending of the first half of 2018 and the start of the next.

You are probably like me and spend most of your time working…doing…creating your life. However, sometimes we need to look back and be honest with ourselves so we can move forward.

In other words, you have to slow down to speed up. 
Are you where you want to be in 2018? You likely have accomplished some of your goals and still, have more to do. Same for me.
Here is a simple exercise if you want to evaluate yourself.
1. Look at the numbers.
Can you quantify what has happened in your life and business to show how far you have come? List out your accomplishments. Be careful not to forget the ones that were easy for you, but come as a struggle for others. List out your income, profit, skills gained, weight and your PR in health. Don’t rush this as it is helpful to see have far you have come.
2. Write about your experiences.

What experiences stand out for you? What struggles did you overcome? What moments made you proud?

3. Get clear on the next six months.
What do you want from the next six months? To lose weight…more profit…2 weeks off to travel…write your book (the one you have been talking about). List all the things you want.
4. Find your one thing.

Which of these is most important to you? Can you narrow it down to one thing? Can you identify the one goal or experience that means the most to you? You have other goals and other experiences, but can you determine what is MOST important to you for the second half of the year?

Ok with this, you have something that excites you and inspires you to live a bigger life. It can also be scary too.

What to do next?

I know for sure that to create something new that you have to create new paths to get there. You have to let go of the old to create a new way of being.  If you share with me your ONE thing, I will send you a free tool to ensure that you make it. This is not a sales strategy or some other manipulation. It is a simple way to align yourself with your “one thing.” All you have to do is reply here and tell me what you want in your life in 2018.

Here is you…and your next six months. Let’s create something that inspires you for the inside.
You are awesome!

Gene Hammett

Gene started working with founders, CEOs, and entrepreneurial leaders to generate growth in their business, after his business world collapsed. He studied everything about how to overcome stagnation, tap into sustainable growth, and empower leadership to achieve more. This potential career-ending setback, began a new journey in his life with a mission to partner with business leaders to help them unlock the growth potentials they may not know exist. Since then, his research has been featured in Forbes, Inc Magazine, Business Insider, Success Magazine, YAHOO!, NBC, and Entrepreneur Magazine. As a regular contributor for Entrepreneur Magazine and Inc. Magazine, he is able to share his insights with the world and his Award-winning Podcast, LeadersintheTrenches.com is reaching thousands of leaders.  To top if off  he has a Best-selling book: “The Trap of Success-A Brutally Candid Guide to Overcoming Your Fears, Finding Significance, and Attain Profound Success!” and speaks with audiences all over the world. To hire Gene to speak at your upcoming event, contact 888-766-3155 now.

How To Ruin Your Event

How To Ruin Your Event

By David Deeble

There’s lots of ways to ruin an event. Let’s talk about ruining the entertainment portion, especially if you have gone with comedy.

With any type of live entertainment there is a relationship between the audience and the performer. Nowhere is this more pronounced than with comedy entertainment which, when performed at the highest level, is much more like a dialogue than a monologue. The audience might be able to chat amongst themselves and still enjoy a rock band, but not so with, say stand-up: to be successful the craft requires an audience that is totally engaged.

A professional, experienced and talented comedian knows when an audience isn’t with her and will prattle, prod and engage an audience until she knows they are focused and only then will he get to the heart of her act and the business of making them laugh.

But how, you may ask, can I make a comedy entertainer’s job as difficult as possible?

Let’s say you’re a professional event planner or someone who is otherwise responsible for planning an event for your company. You’ve done your homework and found a comedian who is accomplished, a pleasure to work with and perfectly suits your needs. Now the question is, what can you do to thwart this his remarkable talents and years of experience and make everyone in attendance uncomfortable at the same time?

Here are a few simple things you can do to ensure that the delicate, essential bond between an audience and a comedian is tenuous at best or, better yet, never established in the first place.

• Schedule The Entertainer Immediately After A Break

The room is pumped. The most-popular, hardest-working guy or gal in the company has just received his well-deserved award from the CEO and the energy in the room is at its peak. Whatever you do, don’t harness the audience’s energy by immediately introducing to the stage the entertainer you’ve budgeted a sizable sum to procure. Instead, have the CEO, emcee or whoever has the floor to announce a break “of about 15 minutes”. That should be enough time for the room to deflate, the energy vanish and allow the stragglers to head back into the room and settle into their seats while chatting with their fellow fellow employees about golf plans for the following weekend.

• Seat The Audience At Round Banquet Tables

For the love of God, you’re not going to ensure that all the seats in the audience are facing the stage, are you? No, no, no. When an entertainer walks on stage you want roughly half the audience facing the back of the room. That way more people will be able to tell when the line for the open bar is down to only a few people. You might also consider leaving the doors in the back of the room open, allowing those seated with their backs to the stage to “people watch” the smokers, stragglers and maybe even catch a glimpse of that woman from the coat check with the ineffable aura about her. Ideally, you want these people who face the back of the room to be completely unaware of what is going on on the stage. Think muzak.

• Serve Food During The Show

When a world-class comedy entertainer and a mediocre salad go head to head, the salad wins every time. Anything requiring utensils is best – after all, people are capable of enjoying a comedian with finger food like popcorn just as they are capable of enjoying a movie. Of course, it never hurts to have hard-working servers bustling from table to table pouring water, grinding pepper and sending that steak back to the kitchen until it’s done right.

• Arrange For A Large, Empty Space Between The Stage And The Front Row

Nothing is more conducive to an attentive, engaged audience like seating them as close to the stage as possible. There’s an intimacy to this seating arrangement that mimics the openness and rapport of an private conversation. This is why you want a large empty space surrounding the stage. Many venues place a small stage against the wall of a large banquet hall and surround it with a large, empty dance floor: this is the ideal way to ensure your money and reputation go to waste. Nothing sends the the audience the signal “You have nothing to do with this performance” quite like seating everyone no less than a metric mile of the edge of the stage. This way audience members can chat with each other throughout the show while feeling – wrongly – that it has no impact on the overall performance.

The above are just a few basic, feng-shui examples of how to ruin the entertainment portion of your event. The truth is, there are almost as many ways to ruin it as there are second-rate entertainers to ruin it for you.

Do you know other ways to ensure that entertaining at your event is as uphill a battle as possible?

David Deeble’s career in comedy began at the age of 8 when he joined the Long Beach Mystics, a now-legendary magic club in Long Beach, California. There, he was schooled relentless
ly in the importance of being a polished entertainer – not just a magic act. After opening for such comedians as Ray Romano and Kevin James, David made his debut as the variety star in “Bare Essence” at Harrah’s, Lake Tahoe. From there, he began making numerous appearances on American television including “America’s Got Talent,” “Last Comic Standing,” and “The Tonight Show with Jay Leno” on which he performed his trademark grocery-sack juggling routine. To Hire David as your next Entertainer, click here or call 888-766-3155 to book him!

What’s Trending in the Speaking World?

What’s Trending in the Speaking World?

By Christy Lamagna, CMP, CMM, CTSM

Event strategists always start with the end in mind. They know the core principle in strategic planning is that all actions and decisions must support the event goal. When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Engaging the professional skills of a speaker’s bureau allows you to add an expert to your team at no cost to you, saves time and will potentially introduce you to people and topics you may not have otherwise found.

When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Read on to discover, what’s trending in the speaking world?This is the second in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau (you can see Sue’s smiling face in the photo shown above). Our goal was to explore how planners can strategically build relationships with speaker’s bureaus. If you missed the first installment and want to see the first article, please click here.

Christy: What changes are you noticing when planners call to book a speaker?

Sue: At one time, my relationship was exclusively with planners operating in a silo, meaning there were no other people for them to run ideas by or to get suggestions from. Now planners are part of a much larger team. Having more people making the decision translates to needing to provide more options as each person has an opinion or vision on the topic and/or presenter needed. I once shared three potential speakers for consideration before someone was selected. Now I find myself presenting up to eight candidates before a decision is made. As a bureau that is focused on helping clients meet their goal, it’s crucial to adapt to their changing needs and timeline to provide the best service possible.

Christy: What is one thing everyone should know when booking a speaker to get the best fit?

Sue: As is the case with all things strategic, the goal is the key. First, I need to know what the speaker is expected to accomplish. Then I find out what the necessary audience takeaways and outcomes are. Not everyone can put their goals into words, so I created a detailed questionnaire to help the process. Sometimes people know how they want the audience to feel after hearing the message but can’t articulate what the message itself should be. We specialize in finding and delivering what you ask for and sometimes even what you don’t know how to ask for!

Christy: I’ve noticed lead times to plan are getting significantly smaller. Are you seeing that too?

Sue: Absolutely! We are getting requests with very short time frames for the search to be done yet the same level of quality is expected.

Christy: In an ideal world, how far in advance should planners start looking for a speaker?

Sue: After the event goal is established and a budget is confirmed, the speaker search should begin. The speaker is often the main draw, so the process shouldn’t be rushed. To do the job correctly, it takes a lot of time to search the options before we can propose the perfect match. We need to find speakers who match not just the topic’s parameters but are also a good fit for the audience/corporate culture, have the right personality, attitude, and of course, price. We need it to be the right fit on all counts or it doesn’t work.

Christy: Are you finding speakers are becoming more flexible in tailoring their topics to the audience?

Sue: I’ve booked over 3000 events and work to make each experience custom to the client’s needs. That includes making sure speakers are willing to adjust their content based on who will be listening to them. Today’s audiences consume tremendous amounts of content daily and are incredibly savvy. They will not accept “canned” presentation. One size does not fit all.

Christy: It seems that this is part fact-based and part intuition in terms of pairing speakers to audiences. Is that right and if so, how do you make that work?

Sue: When first contacted to provide a speaker, I gather detailed information from the client, so I have the background I need. Like I said, it’s not just the topic, the personality and style have to be a good fit. I do my homework in advance and get a sense of who the hiring organization is. I get a sense of their culture, their expectations, what has and hasn’t worked for them in the past and what their goal is. That way when I pick up the phone, I know who I’m looking for and what we need to achieve.

Additionally, my speakers must complete a comprehensive questionnaire before signing with me. This gives me a wealth of information at my fingertips, which saves time, avoids confusion or miscommunication and allows me to be the best at what I do.

Thursday, Sue and Christy finish their conversation, during which they discuss, among other things, how to build a partnership with a bureau.

CEO, Sue Falcone, recognized the need for a speakers bureau that would represent professional speakers, and provide the perfect speaker for clients who sought the best for their events with a personal “hands on” custom touch.

From a former corporate executive, to becoming a professional speaker and author being hired, and creating a distinctive and unique speakers bureau representing speakers for hire, she gained the experience and expertise needed to give a full service experience.

Should You Fire Low-Producing Workers? Guest Blogger Alfred Poor

erase staffEmployee retention is a hot topic for employers in all industries, especially those that rely on recent college graduates for entry level positions. Employers are looking to hire the best candidates that they can, and hope that they will become productive members of the team.

Conventional wisdom states that you should focus your retention efforts on the most productive new hires. Many believe that 80% of the production comes from the top performing 20%, so it makes the most sense to do whatever it takes to keep these people. And that makes sense, to a degree.

But I encourage you to “do the math” before you swing the ax on new hires that are struggling. While Bureau of Labor Statistics show that the typical worker will stay with their current company for about five years, some studies indicate that recent college grads are staying in their first job for two years or less.

That becomes more of a concern for employers when you factor in the cost of replacing an entry level worker in many companies: an average of $20,000 per employee. When that is spread over five years, the annualized cost is a manageable $4,000 a year. Cram that cost into just two years, however, and you’re spending $10,000 a year in replacement costs for every entry level worker.

If you could get entry level workers to stay for just one more year, you’d be saving more than $3,000 a year in replacement costs. That’s money that could be better spent on more training, higher wages, or more jobs.

So why does it make sense to make an effort to work with the bottom performing 20% of your new hires? A good place to start is to look at why they leave their jobs so quickly. Fewer than one in three leave for a better offer. Instead, the majority make a parallel move to another entry level job, resetting their career clock to zero and starting all over again.

In order to understand why they make such a change, it helps to understand the background and attitudes of today’s recent college graduates. Study after study shows that they have behaviors and attitudes that are fundamentally different from those who graduated 20 or even 10 years ago. The explanations for this are complex and intertwined, but they include everything from the impact of digital communications to changes in higher education, to the influence of consumerism.

The end result, however, is that many of these young people have unrealistic expectations about life in the working world. They can have some surprising holes in their preparation, especially in the area of “soft” career skills such as communication, decision making, team skills, effective time management, and basic work ethics.

Managers would do well to reset their own expectations. Too often, I hear a manager say “The person I interviewed is not the person I got.” Rather than focus on identifying the best and worst performers among new hires, I encourage managers to take the attitude that they are there to help their employees succeed. Sure, there are some workers who simply are a bad fit or who are not going to respond to efforts to help them adjust to the world of work. But for many of these young people, it may turn out that there is one small area that they need help with, to help them feel more productive and successful. And they will be more likely to stick around.

If you can get an entry level worker to stick with their job for just one more year, you will save your company thousands of dollars. In many cases, your efforts will pay off with a more productive and happy employee who could stick around long enough to help be a part of the leadership in the future.

AlfredPoorPic

Alfred Poor-America’s Success Mentor for Young Employees; Keynote Speaker on Career Skills–Students, Parents, Colleges, & Employers.
As seen in Money, U.S. News, and Fast Company. To book Alfred for your next event click here: http://goo.gl/GpK568

“Thank” Your Way Through It- by Guest Blogger Lucy Wellmaker

Thank Your WayBy now, many of us know the benefits of being thankful and having an attitude of gratitude. Studies show that being grateful is linked to increased satisfaction, motivation and energy. Practicing gratitude involves finding and noticing things in our lives for which we are grateful.

While I am a big fan of a being grateful, I’d like to share a concept that is similar but very different. What I am suggesting here is that we give thanks for things for which we do not necessarily feel grateful.

One of my favorite movies is “Facing the Giants”. In it, a losing high school football coach tells his underdog team that they will do their best in all areas of their lives and whether they win or lose they are going to give thanks and praise.

Why would any coach want to give thanks and praise after losing a game? Maybe, because it works?

They didn’t stop at giving thanks. Giving thanks actually inspired and motivated them to do what they needed to do to change their situation. They faced their fears.

The coach pushed them even more and the team worked even harder to get what they wanted. In the end, when it really mattered, they won.

I know it’s just a movie, but I have seen this play out in my own life as well.

I am generally a naturally positive person. I see the glass half full. I look on the bright side of things. I don’t try to be this way, I just am.

So when I found myself making a list of things that made me angry and resentful I knew I needed to do something about it. Rather than shifting my attention to the good things going on in my life, I stayed focused on this list.

As I read each item on the list, I said “Thank you.” I did not feel thankful, nor did I have a reason to be thankful. I just said “Thank you”.

I was amazed at how quickly my mood shifted. I felt like I had discovered a miracle cure.

What I realized later was that I was tapping into something I know to be true. That is, that all things work for good even when we don’t understand them. It is when we trust this concept and just say “thank you” that we align ourselves with a powerful force that will get us through our seemingly negative situation.

Saying “thank you” doesn’t mean we become complacent and accept our situations as they are. It’s about acknowledging our situations as they are now, facing our fears and trusting that there is a reason that is somehow, someway in our best interest.

The change of heart that can be experienced by doing this is amazing! It really is a miracle.

It will fill you up and provide the inspiration needed to move you forward. In order for this strategy to work successfully, one must believe and have faith in it.

I invite you to give it a try.  Share your comments and let us know how it worked for you.

Give thanks and be well,

Lucy Wellmaker

LucyWellmaker1

Lucy Wellmaker is a Board Certified Coach helping others with work-life balance, discovering deeper meaning and living more on purpose. For information visit LucyWellmaker.com or call 336-540-0733.

 

Weekly #WOWfactor- Guest Blogger Stan Popovich

fearspeakingHow To Manage Your Fear Of Public Speaking

 By: Stan Popovich

Sometimes a person’s fear and anxiety can overwhelm them when they talk in front of a group of people.

As an author of a managing fear book, here is a list of techniques that a person can use to help manage their fear of speaking in public.

Usually before a person gives a speech it seems that everything happens all at once. When this happens, a person should take a deep breath and try to find something to do for a few minutes to get their mind off of the problem.

A person could take a walk, listen to some music, read the newspaper, or do an activity that will give them a fresh perspective on things before you give your speech.

A technique that I found very helpful is to have a small notebook of positive statements that makes you feel good.

Whenever you come across an affirmation that makes you feel good, write it down in a small notebook that you can carry around with you in your pocket. Whenever you feel anxious on the day of your speech, open up your small notebook and read those statements. This will help to manage your negative thinking before your presentation.

Sometimes, we can get anxious over an upcoming presentation. Before the big day comes, imagine yourself giving the speech using your mind. By doing this, you will be better prepared to perform for real when the time comes. Self-Visualization is a great way to reduce the fear and stress of a coming situation.

In dealing with your anxieties in public speaking, learn to take it one day at a time.

While the consequences of a particular fear may seem real, there are usually other factors that cannot be anticipated and can affect the results of any situation. Get all of the facts of the situation and use them to your advantage.

Take advantage of the help that is available around you if you get really anxious in your presentations. If possible, talk to a professional who can help you manage your fears and anxieties. They will be able to provide you with additional advice and insights on how to deal with your current problem.

I found that the more speeches you give, the more chances you will feel comfortable in talking in front of large groups of people. Also its important to know your topic well and speak from the heart. This is a lot better than memorizing a speech word for word. The more passionate you are about your topic, the better you will be in giving your speech regardless the number of people in the audience.

 

stanpopovichBIOGRAPHY:
Stan Popovich is the author of “A Layman’s Guide to Managing Fear Using Psychology, Christianity and Non Resistant Methods”. Stan’s managing fear book has become very popular with over 300 positive book reviews and counting. Please read the many book reviews of Stan’s popular book by going to Stan’s website at http://www.managingfear.com/

 

 

Weekly #WOWfactor- Go for the Dream

godreams

Many people I meet share their dreams; but few are actually living them out! What is it that makes us afraid to pursue what we know we are meant to be and do? There are two deciding factors that come into play at this point!  The biggest is the lack of belief in ourselves, and the other is surrounding ourselves with those who don’t believe in us either!

To address the first one it takes making a choice on keeping your  mindset and attitude focused on being positive and living in your strengths and not your weaknesses. Sounds simple for me to state, but not so easy to do, is it?  Some things to review quickly are: what do you read, how much time do you spend watching TV, how many times a day do you say “I can’t”, how healthy are you,  and how many times a day do you laugh? Renewing our minds daily is very important and key to making sure we are valuing ourselves and following our dream. It also helps us to face and view the hard times, decisions and choices as learning experiences instead of giving in and quitting!

Handling the second factor will certainly help! Jim Rohn said it best: “You are the average of the five people you spend the most time with.”  Take a look at who you spend the most time with. Do you have 5? Do you know who they are? Do they know it? Need to make some changes? Relationships are so valuable in how we live out our purpose and the pursuing of our dreams. Take a look at your five: are they uplifting, positive people? Are they living their dream? Do you need to make some changes?

In America we are so blessed and able to pursue our dreams. Are you ready to Go for it? What will your world look like a year from now?  I believe in you! I know you can Go for Your Dream! The question is: do you?

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Happy Birthday “Simply” Sue Speaks!

Happy Fabulous Friday! It is an exciting time here at “SSS!”  To celebrate our 2nd Year as a Booking Agency, we are launching a new look here at our Website!

happy2birthday To over 200 Clients- We THANK YOU!
To our PROFESSIONALS YOU are Awesome!

We are now officially a “Global Booking Agency” ranked first on Google under that heading!

I am honored to represent the best Professional: Speakers, Creative Trainers and Presenters, Executive Coaches, and Authors on the Planet! They ARE “Simply” Sue Speaks! and now they are front and center featured first on the Home Page! Have you seen them?

To bring the #WOWfactor, I asked our Clients to help us share the message of who we are and what we do! You will find on our About Us Page our Clients asking me those “burning” questions everyone wants to know about us as a company, and some personal things about the owner too! Then all you have to do is click on the question for my answers! Amazing technology!

This quote is so true, and we feature it on our About Us Page:

“If you are not clear and concise in communicating who you are and what you do–they will invent it!”
Nyght Falcon  www.nyghtfalcon.com

Yes, we bring the #WOWfactor to your next event, but we are much more! Take a look at our Home Page, which says it best!

We invite you to take a look around and leave us a comment at the bottom of this post! We love to hear from you and for doing so your name will be entered into our drawing for fabulous prizes to be given away on Thursday, May 1st!

A special thanks to my great Assistant, Angela McPherson of  www.noteworthynetchicks.biz  for her awesome work on the re-design of this website, and for all she does at “SSS”, and to Carol Andrews who did the video featured on the Home Page.

Again THANK YOU for your help and support, and we look forward to many more great years bringing the #WOWfactor to your next events!

Simply Sue Name Only Signature

 

It’s Motivation Monday- Crafting a Speech with Kelly Swanson

Speech Writing: The 3 Column Template for Crafting a Speech

Speech Writing: The 3 Column Template for Crafting a Speech by motivational speaker Kelly Swanson

We all have different approaches to writing a speech – none of them wrong if it results in a quality product.

Sometimes the hardest part of writing a speech happens before you write the first word –the preparation – that stage when all of your thoughts and ideas are floating above your head in no order whatsoever.

You sort of know what you want to say in bits and pieces, but have no idea of how to put it together. Or how to even start. And when you try to explain it to somebody it sounds even worse. This article is to help you prepare those thoughts and ideas to make the writing process much easier.

How?

By organizing your thoughts in three columns.

I’m going to assume that you have a message and you have an audience. If you don’t, then perhaps you should be rethinking this whole “I’m going to be a famous speaker” idea. You need a message. The audience can come later, but you still must have some idea of who you are talking to. A speech written for teens will be much different than a speech written for senior citizens.

On a piece of paper draw three columns. Give the first column the title: MESSAGE. Give the second column the title: ABOUT ME.  Give the third column the title: ABOUT THEM.

Your speech will have three major components: the message and points you want to make (what you want to teach them), the stories you have chosen to illustrate those points, and the things you will do to make your message about them.

All three are vital, especially the last column, which so many speakers forget resulting in a speech filled with instructions that is only about them.

In the first (Message) column you basically finish these statements in your words:

We have a problem in our world today and it is __________

And because of this people __________

And __________

happens I have experienced this myself when __________

And found that the answer is __________

And here are the steps you take to get there _________

The message column is the place where you are basically setting up the problem, your solution, and that you are here to help fix it, and here’s how you do it. This is the content  – the take away – what people will learn from you that they can take back to their lives on Monday morning.

The second (ABOUT YOU) column is all about you.

These are your stories, your life experiences, stories about people you know – comedy bits, pictures, music – whatever you want to use to SHOW your audience how this message applies to life.

This is the part that adds the energy and flavor and helps you address things like short attention spans.

This is the part where you can swap out stories for ones that fit this particular audience better.

This is the part that is truly unique to you as a speaker and a performer.

The last (ABOUT THEM) column is about them.

This is where you take your message and ask them how it relates to them. The best way to make your speech about them is to ask questions – even if you don’t expect them to answer.

Use statements like:

Have you ever noticed this about yourself?

Have you seen the signs in your own life?

What do you do in those situations?

Where are you stuck?

Do you find examples of this in your own life?

Let’s talk about how this affects you.

Do you remember back to a time when?

Why don’t we discuss some ways that you….?

Do you ever feel…?

When have you found…..?

If I can do this, so can you. It’s not too late for you to…..

Now you merge the three columns in any order you want, using your own style of language to achieve the desired affect.

Have fun and happy writing!

Kelly
KELLY SWANSON is an award-winning storyteller, comedian, author, motivational speaker. She has been described by “Our State Magazine” as one of North Carolina’s funniest women. She uses hilarious comedy, powerful stories, and a wacky cast of southern characters to make people laugh, remind them of their value, and show them how to stand up and stick out in their lives, businesses, and communities. Her shows have delighted audiences from coast to coast, from board rooms to cruise ships. To invite Kelly to your 2014 event, contact Sue Falcone at sue@simplysuespeaks.com or call 1-888-766-3155.