Tag Archives: Professional Speaker

6 Elements to a “Killer” Speaking Business! by Felicia Slattery

Public speaking is a dream for many people. If that’s YOU this is written to help you avoid the costly mistakes so many beleaguered, ragged, worn-out speakers make; thinking the ONLY way to make money is when they are on stage alone.

If you were alive and in the business world in the 1980s-1990s, you may remember the “Success Seminars” that traveled to major cities across the country. They would feature local and national sports heroes, past politicians, best-selling authors, and icons in business. One of those people was Zig Ziglar.

I started my first business (direct sales) at age 22 and Zig Ziglar was one of the people often quoted at the local meetings. He was so inspirational.

Having been a speaker for most of my life and newly out of college I always wondered what it would be like to be on stage at any of those big events, sharing the stage with awesome people.

And then it happened. I got to share the stage (that means speak at the same event) with Zig Ziglar himself!

How?  Fast forward to THIS century when I started speaking for a living in my own business, and by 2008, I had been on a number of big stages and had met some really amazing successful people. One of those people was planning his own event and wondered if I would be interested in speaking on the same stage as one of my long-time heroes, Zig Ziglar.

Um, yes, please! And so it was.

Along the way, I realized the “real secret” to build true wealth like Zig and others have done is: to take a look at their entire BUSINESS.

You see, a PROFITABLE speaking business is a comprehensive enterprise that involves far more than simply getting paid to speak!  It’s also getting paid for work you do off stage and seeing that money roll in when you’re not working at all.

You’ve seen the photos of colleagues, friends, and other speakers on stages and now you’ve decided THIS is your year to make it as a speaker. Are people telling you all the time they love your work, what you stand for, and you should be a speaker?  Do you have a burning desire in your soul to serve the world from the stage?

I can help! Here’s what it takes – all 6 elements – to have a successful speaking business that is comprehensive, and maximizes your income to the highest levels.

Element 1: Your “Killer” Keynote Speech

Now, I’m not one to use the negative-sounding words, but “killer keynote” is industry lingo for a really fabulous presentation you get paid to deliver. This is the speech you will develop, practice, and get paid to deliver over and over again with variations of  your custom designed content for your audiences. This speech is your “product” and will be what your audiences and meeting planners fall in love with.

Element 2: Your On-Stage Delivery

When you get paid to show up, you’ve got to bring the goods. Being on stage is your magic moment and it will either make you or break you. You’ve got to give your audience an EXPERIENCE to remember. Yes, the content matters, but how you deliver it matters even more!

Element 3: Getting Booked to Speak

To make the money, you’ve got to get on stages. Meeting planners have certain ways they find speakers and once they do you need to know how to handle that conversation. Where to price yourself, how to sell yourself, and knowing what to say to a meeting planner when you are on the phone with them are the keys to getting your “killer” keynote in front of audiences and getting paid for it!

Element 4: Your Best-Selling Book

Speakers are EXPECTED to be authors. But not any book will do. You’ve got to have a memorable title, content that people want to read, and information that is unlike other books in the market. Of course it helps if your book is a best-seller on Amazon or other lists.

Element 5: Your Sexy Back End

Speaking is only the BEGINNING of the relationship. When audiences see you on stage and then read your book, they are going to want MORE of you. Here is where you can multiply your profits exponentially and impact people long after they see you on stage.

Element 6: Branding and Positioning

Most people mistakenly believe your speaking fee is earned on stage. It’s not. Your fee is actually determined long before you hit the stage with your marketing, your message, and how you communicate who you are and the value you bring. Remember: when you are on social media, you are marketing yourself as a speaker – in fact that’s one of the ways meeting planners find their speakers, so show up as a professional (with a life). Your website, your marketing materials, your videos, your blog and more will be how a meeting planner determines if you’re good or if they should pass you by -even before they ever reach out to you. Position yourself to be a rock star and you will be!

So there you have it! The entire list of exactly what it takes to build a “Killer” successful business as a professional speaker.

Felicia J. Slattery, Internationally- acclaimed, award-winning Speaker, and Best-selling Author, is on a mission to motivate, inspire, coach, and train thought leaders, entrepreneurs, C-suite executives, and celebrities to create meaningful connections through effective communication and professional speaking. If you’d like to get started on the marketing materials for your business, you may love her Speaker Marketing Checklist Bundle, which is more like training in the form of checklists to keep everything from feeling overwhelming. Simply choose what marketing material you want to start with and move down the list checking items off as you go. Super easy. Very powerful.

 

Sponsored to Speak- by Julie Austin

sponsors2Like any industry, the speaking industry was bound to change. Anyone who has been in it for the past few years has seen it change dramatically in a short period of time. Now about half of all paid speaking jobs are free ones.

In other words, meeting planners will pay the people to sweep the floors at their events, but don’t pay the very people who are the heart and soul of the conference. Sometimes they simply don’t have the money in the budget.

After hearing this enough times, I decided to use my problem solving skills and 20 years of sponsorship experience to find another way for speakers to get paid without having to sell from the stage, which they won’t let you do anyway.

I started asking meeting planners if I could get my own sponsor. That way they get a good speaker for free, the audience isn’t “sold” to, the speaker gets paid, and the sponsor gets in front of their target audience. It’s a win-win for everyone.

Speaker sponsorship is a great way to add extra income to your paid speaking jobs, or you could create your own speaking career using sponsorship. There are two ways to make money from speaker sponsorship. One is to find sponsors for those free jobs. They are easy to find. Meeting planners always need good speakers who are willing to speak for free. Get the meeting planner to pay your expenses, and the sponsor pays your speaking fee. Then you promote the sponsor at the same time you are promoting yourself as a speaker.

The other way is to create your own speaking jobs. Put on your own events and get one or more sponsors to pay for it. This is how I got paid the very first time I spoke in public. I put on a job fair and made $2500 from sponsors. I got to deliver a 30 minute speech and made money without having to wait for a paid job. $2500 isn’t too bad for a first speaking job!

When other speakers started asking me how I got paid when they didn’t, I decided to put together a directory so that speakers and sponsors could meet each other for possible sponsorship. I then put together a 4 hour webinar to teach speakers how to get sponsorship and how to work with sponsors so they want to keep sponsoring them. It also includes dozens of ways to create unique speaking opportunities and ways to promote them. It comes with a one hour private coaching session, all templates, free crowd-funding, and a free one year listing in Speaker Sponsor.

Yes, the speaking industry has changed. But now you have more opportunities to create your own path as a speaker without having to wait for the phone to ring!

julieblackpic
Julie Austin is an Award-winning Speaker, Author, and Inventor/Innovator  with an International NASDAQ Winning Product.
To book Julie for your next event call us at 888-766-3155.

 

 

Just Ask! by guest: Kelly Swanson

askI don’t know about you, but I come from a long line of women who hate to ask for help. We’d rather stand proudly in the pool of martyrdom, even if we are drowning – but at least we did it on our own, with good hair, fine china, and a purse that matched our shoes. Asking translated to weakness. Asking meant you weren’t polite. Asking was rude. What we didn’t realize, was that sometimes (and maybe most times) in order to get what we want, we have to ASK for it. Yet many of us, me included, are disappointed at all the things we didn’t get that we never asked for.

Today was a good example for me. I want likes on my Facebook page – not to feel needed, but because it gives me more exposure to clients looking for motivational speakers. And yet every time I open my Facebook page and see that place where it gives me the option to ask my friends to like me – I ignore it. It just feels too needy. What if they say no? What if that makes me promiscuous?

But today I said, “What the heck. I’m always happy to like their pages. And they can always say no. I’ll never know unless I ask.”  So I asked.  And not even an hour later I got 80 likes – make that 81, I just got another while typing this. And I would bet by end of the day that number will be higher.

Lesson to me: ASK.

Lesson to you: ASK.

They can always say no. But your chances are always better than if you said nothing at all.

So now that I’ve climbed out of the pool of martyrdom and into the pool of asking for what I want – does anybody have any diamonds they want to give me?

(P.S.  In case you now want to go find me on Facebook, go to www.facebook.com/funnymotivationalspeaker.  I’ll be the one with all the likes.)

kellyswansonAbout 

Motivational Speaker Kelly Swanson – called one of North Carolina’s funniest women by Our State Magazine. Kelly lifts the spirits of audiences from coast-to-coast using humor, storytelling, and lives of the characters from Prides Hollow – Kelly’s make believe small town. This unique approach to motivational speaking allows Kelly to break through communications barriers and connect directly to the audience’s imagination.
Her powerful stories and wacky wit will make you laugh, remind you that you matter, show you how to see beyond your obstacles, and teach you how to stand up and stick out in a crowded market. To book motivational speaker Kelly Swanson: see her Speaker page at http://www.simplysuespeaks.com/speaker/17/Kelly_Swanson

DNA of a Great Professional Speaker!

telling our storyAmong the top characteristics that make a great professional speaker is the ability to tell a good story. Think about some of the best speakers you’ve ever heard, what sets them apart? The numbers and statistics? The lesson? Probably not.

Very likely, the thing that stands out in your mind after a memorable presentation is a great story or two. The speaker has the ability to create lasting images in your mind. Visually painting a picture by connecting the story to the message drives home the focal point and makes a terrific impression on the audience.

Telling a story invites the audience in. It makes them comfortable, both with the speaker and the message. Of all the tools in a speaker’s toolkit, it is by far one of the most powerful.

Great speakers weave life experiences throughout their message, creating a rapport with the audience, and giving life to the topic. Stories help the audience relate and creates a message that will live on long after the speech is over. That’s success through great story telling.

Our speakers here at “Simply” Sue Speaks! Global Booking Agency have the ability to do just that – tell a great story. It’s part of their DNA and makes for a riveting presentation with some serious #WOWfactor!

Whether you are looking for an inspiring and entertaining keynote speaker, engaging media personality, interactive conference speaker, mesmerizing seminar presenter, or challenging retreat speaker, we will match you with the perfect speaker that will tailor their presentations to your needs.

Whatever the occasion, with our award-winning talent, you can be sure that the stories will be memorable, unforgettable, and impact your audience for a lifetime!

Sue Falcone
Sue Falcone

 

The “Must-Haves” to Be a Professional Speaker in Today’s World!

speaker of todayI am often asked as a booking agency for professional speakers and a speaker myself; what does a speaker need to have in place to be successful? In response I always ask first, “why do you want to be a professional speaker?”

This is the key to any successful career-knowing the “why” you are are doing what you do! What I learned as a graduate of Dale Carnegie: “you have to love what you do, and be excited about it” has been key in making sure my focus is on the why first! Knowing your “why” gives you vision, meaning and purpose to overcome any obstacle!

Once you know your “why,” it only makes sense that you need to have a well thought out written business plan of how you are going to become the best in your field of expertise.  As a speaker, you are starting a small business with you as the service, and then you can create products as add-ons to what you love and do best-speak!  Your plan needs to include: financial, marketing, operations, systems and processes.

Once you know your why and have your business plan in place;  what do you need whether you are marketing yourself, or others are doing some or all of it for you?  Here are the key things I have found in today’s speaking industry are the “must-haves” in getting the bookings you want and need:
Positive Attitude– Keep in mind, “it’s not about you, it’s all about others!”  Don’t let others disappoint or discourage you!
Be Thankful– Be grateful for the opportunities that come your way and share it with those who invite you to speak, and those who listen
Have and Be Fun– No one wants a “lecturer” anymore! You have to engage and interact with your audience!
Bring Great Content– Audiences of today want content they can use, no canned presentations or sales pitches for your company or books
Website–  Current updated one, that is mobile friendly
One-Sheet– Visual marketing tool available electronically and as a handout
Business Cards– Clear concise message
You Tube clip- Visual of you in action
Target Markets Defined– Know to whom you need to spend your time, resources and efforts in marketing yourself
Social Media Strategy– Electronic communication by which you: share, communicate, connect, and engage with your current audiences, event planners, and future audiences. There are many forms such as: Blogs, Vlogs, Videos, On-Line Communities (over 52 Social Media Platforms to choose from) Podcasts, Texting, Newsletters, E-mail Blasts. Depending on your field of expertise you can find out which ones are best for you
Fee Strategy– These can vary and be negotiated, but I love what speaker Shawnee Duperon shares: “if you don’t value your own work, neither will anyone else!” Practice quoting your fee so you can say it without batting an eye! No apologies!
Good Business Practices– Organization, Customer Relationship Management, and Time Management with systems and processes in place.
Be a Life-Long Learner– Know that education is the key to handle the change that is always a part of being a speaker. You never totally arrive where you cannot learn something from someone, and it keeps your message fresh, relevant, and exciting! Audiences are never the same and you can’t expect them to be! Keep learning to handle any situation with ease and confidence!

Sounds like a lot of work?  I assure you it is! Why do you think Public Speaking is the #1 fear of most people? Not only is it just getting in front of people and speaking, it is everything else that plays a part both before and after that makes you valuable and able to help others! It’s what I call the #WOWfactor.

In the May 2015 issue of Real Simple magazine, Christine K. Jahnke, author of “The Well-Spoken Woman,” reveals 5 tips on “How to conquer your fear of public speaking.” In this valuable article she shares: “for every important speech, I believe every minute you speak requires an hour of preparation.”  She notes this may seem a lot, but for most of us who are speakers, and represent speakers, we know this is so true!

Now you know what it takes behind the scenes to be the speaker that everyone will be talking and remembering long after your presentation, and how to make others feel like a “Rock Star” for choosing or referring you to speak!  I wish you well on your journey!

Sue Falcone
Sue Falcone