Tag Archives: results

What’s Trending in the Speaking World?

What’s Trending in the Speaking World?

By Christy Lamagna, CMP, CMM, CTSM

Event strategists always start with the end in mind. They know the core principle in strategic planning is that all actions and decisions must support the event goal. When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Engaging the professional skills of a speaker’s bureau allows you to add an expert to your team at no cost to you, saves time and will potentially introduce you to people and topics you may not have otherwise found.

When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Read on to discover, what’s trending in the speaking world?This is the second in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau (you can see Sue’s smiling face in the photo shown above). Our goal was to explore how planners can strategically build relationships with speaker’s bureaus. If you missed the first installment and want to see the first article, please click here.

Christy: What changes are you noticing when planners call to book a speaker?

Sue: At one time, my relationship was exclusively with planners operating in a silo, meaning there were no other people for them to run ideas by or to get suggestions from. Now planners are part of a much larger team. Having more people making the decision translates to needing to provide more options as each person has an opinion or vision on the topic and/or presenter needed. I once shared three potential speakers for consideration before someone was selected. Now I find myself presenting up to eight candidates before a decision is made. As a bureau that is focused on helping clients meet their goal, it’s crucial to adapt to their changing needs and timeline to provide the best service possible.

Christy: What is one thing everyone should know when booking a speaker to get the best fit?

Sue: As is the case with all things strategic, the goal is the key. First, I need to know what the speaker is expected to accomplish. Then I find out what the necessary audience takeaways and outcomes are. Not everyone can put their goals into words, so I created a detailed questionnaire to help the process. Sometimes people know how they want the audience to feel after hearing the message but can’t articulate what the message itself should be. We specialize in finding and delivering what you ask for and sometimes even what you don’t know how to ask for!

Christy: I’ve noticed lead times to plan are getting significantly smaller. Are you seeing that too?

Sue: Absolutely! We are getting requests with very short time frames for the search to be done yet the same level of quality is expected.

Christy: In an ideal world, how far in advance should planners start looking for a speaker?

Sue: After the event goal is established and a budget is confirmed, the speaker search should begin. The speaker is often the main draw, so the process shouldn’t be rushed. To do the job correctly, it takes a lot of time to search the options before we can propose the perfect match. We need to find speakers who match not just the topic’s parameters but are also a good fit for the audience/corporate culture, have the right personality, attitude, and of course, price. We need it to be the right fit on all counts or it doesn’t work.

Christy: Are you finding speakers are becoming more flexible in tailoring their topics to the audience?

Sue: I’ve booked over 3000 events and work to make each experience custom to the client’s needs. That includes making sure speakers are willing to adjust their content based on who will be listening to them. Today’s audiences consume tremendous amounts of content daily and are incredibly savvy. They will not accept “canned” presentation. One size does not fit all.

Christy: It seems that this is part fact-based and part intuition in terms of pairing speakers to audiences. Is that right and if so, how do you make that work?

Sue: When first contacted to provide a speaker, I gather detailed information from the client, so I have the background I need. Like I said, it’s not just the topic, the personality and style have to be a good fit. I do my homework in advance and get a sense of who the hiring organization is. I get a sense of their culture, their expectations, what has and hasn’t worked for them in the past and what their goal is. That way when I pick up the phone, I know who I’m looking for and what we need to achieve.

Additionally, my speakers must complete a comprehensive questionnaire before signing with me. This gives me a wealth of information at my fingertips, which saves time, avoids confusion or miscommunication and allows me to be the best at what I do.

Thursday, Sue and Christy finish their conversation, during which they discuss, among other things, how to build a partnership with a bureau.

CEO, Sue Falcone, recognized the need for a speakers bureau that would represent professional speakers, and provide the perfect speaker for clients who sought the best for their events with a personal “hands on” custom touch.

From a former corporate executive, to becoming a professional speaker and author being hired, and creating a distinctive and unique speakers bureau representing speakers for hire, she gained the experience and expertise needed to give a full service experience.

“Let It Go!”

letitgoThis time last year we were hearing “Let It Go” everywhere we turned!  The movie, “Frozen” captured our hearts when Queen Elsa through a complex past and story could finally “Let It Go” and become the person she wanted to be.

As we approach a New Year, are there things in our businesses and lives that we still need to “let go” so we can move forward toward the success that we long to achieve?

Geoffrey James, Contributing Editor to Inc.com and award winning business blogger shares in his post-http://goo.gl/i0hbD0
“Success results not from adding things to your life but from letting go of them.”

Sounds easy enough, doesn’t it? Sing the award winning song, and we can do it! However, Mr. James learned it isn’t as easy as we would like it! Very often it is painful to look at the things that may have originally been working for us, and realize we must “let them go!”

He recently took some advice and has a sign posted in large letters near his computer which reads “I LOVE LETTING GO!”  This serves as a great daily reminder that to “let go” we have to love the process of doing so, even though it may be hard, and take longer than we would like!

Thinking now, what are some things you still need to “Let Go” but have put off facing the decisions to do so? Isn’t it time to love letting it go?

From all of here at Simply Sue Speaks Global Booking Agency we congratulate you on learning how to “Let It Go” and move forward to the greatness of You!

SimplySue_Logo_iPad

 

Sue Falcone
Owner: Simply Sue Speaks Global Booking Agency

It’s Not Enough Just to Be ON Social Media!

businessrelationshipsIn looking back, when Social Media first started becoming the new business and personal  “buzz” I wondered: “what is this really all about? Should I just jump in not knowing why, or should I develop a system and process to make the best use of the options available and optimize the use of my time?”

I’m a “life long learner” so I wanted more information about the why, and the potential benefits for my company, the talent I represent, and my personal life!  I also wanted to know what were all the Social Media options available to me, and were they really “FREE” as everyone was sharing?

I have now come to the conclusion that:
Social Media is here to stay and there are many different forms of it
There is a place and a plan for every business and person to be involved in
This is where our clients, audiences, future business, and friends hang out
With a plan and purpose you can connect with the world 

But the key to making it work for you, says Social Media “Guru” Tracy Taylor of TNT Marketing, http://www.tntmarketing.guru is how you use it! TracyTracy shares: “it is not enough just to be there and share occasionally what you want from others, but it is to daily connect, communicate, share, and engage, with your current and future clients.”  She has facts to back up the benefits and value, and consults with her clients to show them how to have a Social Media strategy that will grow their businesses. Feel you can’t take the time to make it work? Tracy offers additional services of partnering with you to actually do your posting and checking on the progress of the strategy you have chosen.

For me it is connecting with people, so I don’t have to make “cold calls”, or be away networking for long periods of time! I connect with people on Social Media first and then see and listen to what they have to say, and they do the same; so that when I ask if I can contact them it is a natural way of access and a more rewarding conversation. It is not unusual for me to walk into a large event, even if it is not located where my headquarters are, and have people come up to me and say: “glad to meet you, we are connected on Social Media, and I have been wanting to meet with you!” There is no other way I can reach so many with one posting such as I am doing here!

Julie AustinJulie Austin, one of our unique talents at my company, who is an inventor and expert on innovation, shares that “Social Media is key to creating and introducing new products, selling globally, and being there at the right time to enter new markets.” She shares nationally “how to beat your competition through innovation, which starts with great ideas!”  She then shows you how to change the way you do business, save your company money, make your employees happy, and how to think like an innovator every day.

Social Media has become our outlet to the world, whether through your website, blog, or choice of networking sites to best use your time and energy. To be effective at the wonder of it all, you have to be current in your use of it! That means it is “not enough just to be there”, you have to keep wherever you have chosen to be: current, updated, fresh, and remember there are people on the other side looking at who you are and what you share and making the decision to do business, be friends or partner with you!

I value your Social Media connection with us, and check out our Talent here on our current website when you need a Speaker, Presenter, Entertainer, Executive Coach, or Author for your upcoming event!  Keep checking back as we will be launching a new website that you will love as much as we do!

Sue Falcone
Sue Falcone

 

 

 

“yes…BUT!”

yesbutAs you live, work, and plan does the word BUT… ever come up?  Speakers and authors are cautioned not to overuse this word, but in reality how often is that your mindset?

Recently, Carol Andrews-TV Media Personality, and Speaker shared a new concept of how to evaluate, if you are living in the BUT mode, and staying where you are, by testing your EQR ability! It will help you get past the BUT… mentality and mindset and get you from where you are to where you want to be!

Check out Carol’s video: http://goo.gl/7uMfPq and view her blog at http://carolandrewsnctv.com/testing-eqr-ability/  to hear more about EQR!

1Carol 330-300

 

Want Carol at your upcoming Event?
To book her contact us here or email me
at sue@simplysuespeaks.com

 

Is Hope and Humor a Part of Your Business?

funfridayMany say hope and humor are those things that we don’t need to learn more about; and certainly not something you should pay to hear and learn about!

I consider myself a hopeful and fun person, but how did I get that attitude, and how can I keep it going in the world we now live in?  Many are learning that those who have applied hope and humor in their lives: live longer, have better relationships, are healthier, and have better results in their work and companies they own.

What key things do we need to put into our minds and daily living that will keep us hopeful and having fun? Dale Carnegie said: “People rarely succeed unless they have fun in what they are doing.” Oh, “WOW” that means we should have fun at work?  I know someone you will want to have as your next speaker who will help you do just that!

Award-winning Kelly Swanson travels the country bringing a powerful message and is “outrageously” Funny! Businesses and the lives of people are being changed! Some of her topics include: “6 Secrets to Connecting with People-that Help you Sell, Lead, and Impact Better”, “Help You Move from Creating Lists, to Creating Habits and Attitudes, which are More Valuable than Lists”, “Help You from Where You are Stuck, to Where You Want to Be.”  Kelly can also custom design topics you have in mind. To book Kelly for your upcoming event contact us here at www.simplysuespeaks.com/contact or email me at sue@simplysuespeaks.com.

Have a great fun week!

SimplySue_Logo_iPad

“Simply” Sue Falcone
Owner: “Simply” Sue Speaks! Global Booking Agency

 

 

 

Are You a “Risk Manager?”

riskHave you heard the phrase “all roads lead…?”  But do we stop and think of the risks our road may take before we set out? As a business owner and living in our world today “we are Risk Managers by default” shares Debbie Wright, RN, CCM, RWCS, Risk Management Expert and People Strategist.

 

What does it mean to be a “Risk Manager?”Debbie breaks it down into three areas: Physical, Compliance, and Financial! Think about it, doesn’t everything we are and do in our personal and professional lives fall into those categories?

How can we get a handle on them? With the calmness of handling those difficult situations as a trained nurse, Debbie now helps others learn and know how to be the best “Risk Manager” of their businesses and lives!

The following questions are a great place to begin to see how well you are doing as the “Risk Manager” of your world:
Do you know what you are doing?
Do you know where you are going?
Do you have a plan to make it happen?
Do you know what you need?

How did you do at answering these most important questions of your life? Is it time you found out the “wRight” answers?  Debbie Wright is a recognized expert in helping you:
“Learn how to manage your risk rather than risk managing you!”

 

Debbie hDebbie Wrightas a unique and proven perspective on how to meet the needs of businesses and people. She brings over 30 years of nursing experience in the areas of assessment of needs, development and implementation of actions plans to your world.
As Managing Partner of her company, BREAKTHROUGH access solutions, her signature workshops and series offer the keys to successful living.

To book Debbie Wright for your next upcoming event click here http://www.simplysuespeaks.com/contact/

 

Weekly #WOWfactor- Oops- Wrong Color!

badhairdayI know white or grey are not my fashion colors, and that goes for hair too!  I choose to do my own color, and have always made it work; till this week!  I went to buy my favorite brand and they were out of my shade!  But another brand I hadn’t used before had the same shade and looked the same on the box, so off I went! What a mistake! I ended up not with auburn hair, but orange! I know for some it could look great, but not on me!  So I had to meet clients with orange hair till I could get it back to normal!

Does that ever happen in your business? You have a plan, and you have goals to meet the plan, but something or someone blocks your way and you choose to take a another path that doesn’t  turn out well! What do you do? Give up and say it will never be the same again and quit? Or do you go back to your original plan, see what you can learn from taking the wrong path, and begin again with excellence as the focus and complete the journey?

Today I fixed that color! Is it back the same?  Close, but I learned I cannot substitute something else for what is working and listen to others and myself thinking it will turn out with the same results!

I just heard, a large company in our area is changing their management team- it will be the fourth time in six months!  Looks like they have made an Oops! and got the wrong color, and still haven’t been able to learn from it!

Hope today on this Thankful Thursday that you know how to learn from your Oops! and begin again on your journey to success!

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Weekly #WOWfactor-Do You Have a “To Do” or a “To Try” List?

yesornoI read a post this week that I felt we all needed to focus on! It was on Google + by  Tracy Myers, sharing this “profound statement” his 12 year old son had said that morning: “I’m not going to try and be successful. I’m just going to be successful.”  Tracy added, “Positive affirmation works! Believe that!”

This statement triggered my mind  into wondering: how many times do we make out our daily “to do” list and really intend to do it, or is it just a “try” list, and not a positive affirmation that we will do and not just try to do?

Do we realize the real difference between “try” and “do?”  I found that in many other languages the word “try” is not used as we do!  How many times do you find yourself saying “I’ll try” or “I’m trying” daily versus the mindset of  saying Yes I am or No I’m not?

As for me I don’t want my doctor to “try” and solve my issues, I want him to do it, don’t you? How about the pilot on your next plane trip? I don’t want them to “try” to get me to my destination, I want to arrive safely and on time.

I’m sure my clients don’t want me to “try” and provide a speaker or presenter for their next event, they are expecting me to just “do it” and yes, bring the “WOW” factor as well!

In my business and life, I’m in agreement with Tracy’s son: I’ve eliminated the “try” stage in my mind, and in my language. Either I am being and doing, or I’m not! Do I fail? Sure, but then I learn and continue on being and doing!

Take a look at your day.  Are you in the business of doing, or are you just “trying ?”

Keeping it simple,

simplysuename2

 

 

 

 

Are You Having a “Happy New “YOU” Year Yet?

new youHappy March 1st! We have completed the first two months of the awesome New Year, and how are “You” doing?  Have you made the changes you planned? Are you on track to be the best you can be? Or did the “winter fog” set in your mind, and you haven’t been able to shake it yet?

No matter the place you are in, there is still time to get on board and get to doing what it will take so that this time next year, you will be able to look back and say: “I am so glad I decided to ……………….. and now I am living better, and helping others do the same!”

Here are 3 Solutions to get You back on track:
1.      Make a plan every night for the next day- don’t just let life happen- live intentional
2.      Take 15 minutes every day and clear out the clutter- either in your mind, your work place, or your home
3.      Ask for help from others in the one area you are struggling-even if you have to pay for it, and listen and do what they tell you!

Look forward to hearing how you are living a New “YOU” Year!

HappyNewYOUYear

 

 

“Simply” Sue

 

 

 

 

 

Are You Doing the Impossibles? Think You Can?

possible“It’s kind of fun to do the impossible.” – Walt Disney

It’s easy to do what we see are the possibilities, but do you ever think about doing and living in the “I’m Possibles?” Think of those areas that you have put off-limits, the dreams and wishes that certainly can never be made into possibilities!

Today take the challenge and pull out the things that you have declared were impossible in your life, and turn just one into the reality of today! You won’t regret it, and you will find out, “it’s kind of fun!”

Happy New “YOU” Year!

“Simply” Sue