Tag Archives: Social Media

The Strategic Fit – Building Relationships with Speakers’ Bureaus

The Strategic Fit – Building Relationships with Speakers’ Bureaus

By Christy Lamagna, CMP, CMM, CTSM

This is the final piece in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau on how planners can strategically build relationships with speaker’s bureaus. The Strategic Fit - Building Relationships with Speakers' Bureaus

This is the final piece in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau on how planners can strategically build relationships with speaker’s bureaus. Part one introduces the value of the speakers’ bureau, and part two talks about event speaker trends.

Christy: What do you do about speakers who speak from scripts and are reluctant or unwilling to adapt the message to an audience?

Sue: It’s essential to make sure every client gets a unique and custom experience. Audiences will not accept “canned” presentations, although once that was the norm.  Every speaker search I do starts with a thorough questionnaire for the speaker and the planner so that I know exactly what is expected from and needed from both sides.  It doesn’t matter how many times I have worked with a client; every piece of business must be earned.  Fresh, relevant material is a must and that means adapting to the audience.

Christy: What do you say to those who think they can’t afford to hire a speaker or to those who would prefer to simply book directly?

Sue: I focus on creating an experience from the initial contact, so fees are not the first thing we discuss. I want to know what the client is looking for and what the goal is for bringing in the speaker. From there, it’s my job to find solutions and secure a speaker they like and need.

As for being able to afford my services, there are a few key points to keep in mind. Always ask if the bureau’s fees are paid for by the client or the speaker as it varies by organization. At Remarkable Speakers! the speaker pays for the booking, so there is no cost to the client for utilizing my services. It is also important to know that the speaker fees we quote are not marked up to cover the fees the speaker pays us.

The additional thing to keep in mind is the expertise offered by the bureau. After listening to what the client wants, I make initial recommendations, factoring in not just the speaker’s content but their style. It has to be a good fit at every level. No one has time to waste, so working with a pro means only seeing speakers who meet your needs, style and budget. Watching clips on You Tube and searching the net for speakers can take hours and may not lead you anywhere.

Christy:  Planners are so often in ‘go’ mode that they forget to stop and consult the experts. It’s a good reminder that help is available and that the service providers will likely do a better job than we could. Thanks for that quick reality check!

Sue: I think we can all fall into that trap sometimes! To continue: as for budget: I never apologize or shy away from the cost to book a speaker. Some of the best advice ever given to me that I live by was: “when quoting fees you should be able to do it without blinking an eye. Do it with confidence, facts, and commitments.”

That doesn’t mean there isn’t room for negotiation.  Both sides need to walk away feeling good about the partnership. I can work with both parties to create mutually agreeable terms.  I love the “thrill of the hunt” and closing deals. After booking thousands of speakers I have tons of creative ways clients and speakers can find middle ground.

Christy: My friend is a speaker. Why do I need one of yours?

Sue:  Now, more than ever, everyone thinks they are a speaker, or knows someone who is! I always thank my clients for the opportunity to “earn their business.” Often, when looking for a speaker, initially, people do not know what they want. Even if they have a friend or colleague in mind, it’s a good possibility they still are looking for suggestions. I find that many times after a few questions, the client is not quite as sold on their friend as it might have first appeared.

Knowing the speaker has advantages but does not guarantee it’s the right fit. I ask questions about what they are looking for in their speaker, and does their friend have all need to have a successful event. I share key things to look at; great video clips, an active and engaged social media presence where you can see reviews and testimonials, and what their marketing materials look like to see how fresh, current, and relevant their speaker is. I make sure they think through the ‘why’ around choosing their friend as the speaker.  It’s important to remember that the impact of choosing the best speaker reflects on them.  I want my clients and potential clients to be seen as “rock stars” for choosing the perfect speaker and having a successful event. Sometimes their friend may be their speaker of choice.

To me it’s about helping people make good decisions so even if we don’t book a speaker, I am still thankful for creating a relationship that can be developed for future business. The other opportunity is for me to add a new speaker to my roster as we are always looking for Remarkable Speakers!

A huge thanks to Sue for her time, expertise, buoyant personality and wisdom. I speak to many people each day and few have Sue’s remarkable spirit, candor and enthusiasm. I hope you all enjoyed reading this as much as I had speaking to her. To continue the conversation, leave a note in the comments section below, find me on Twitter: @SMEChristy or email me: Christy.lamagna@strategic.events.

CEO, Sue Falcone, recognized the need for a speakers bureau that would represent professional speakers, and provide the perfect speaker for clients who sought the best for their events with a personal “hands on” custom touch.

From a former corporate executive, to becoming a professional speaker and author being hired, and creating a distinctive and unique speakers bureau representing speakers for hire, she gained the experience and expertise needed to give a full service experience.

 

5 Words to Avoid in Your Social Media Posts!

Here are 5 types of words that I want you to think twice before using in your social media.

Why so important in social media? Because you have a much shorter time to make an impression so you want to make a good and intriguing impression, fast.

CLICK TO TWEET

 1. Avoid words that focus on the negative.

Words like:

  • Can’t
  • Do not
  • Unfortunately
  • Impossible
  • Mistake
  • Problem

That doesn’t mean your prospect client doesn’t have a problem you want to (and can) solve. It means you need to word it differently.

Instead use words like:

  • Your benefit
  • It’s best to
  • Success
  • Value

Show you understand where your reader is coming from and how your service benefits them to keep reading, to sign up, to click, or to buy.

2. Avoid using the words THING or STUFF or IT.
I actually wrote this sentence in this post and had to go back and change one above because I realized I used it when I could have been more specific. Always, always, always be specific. Be clear, tell your followers what you want them to focus on so they have clear takeaways.

What was the sentence above I had to change?

Tell me what you think of the difference when I followed my own advice…

Before: Show your reader how it benefits them to keep reading, to sign up, to click, or to buy.

After: Show your reader how your service (or product) benefits them to keep reading, to sign up, to click, or to buy.

Small difference but a big one nonetheless. Don’t you think?

3. Avoid the word REALLY.
This word is a descriptive crutch. Just like a lot, and very. If you are describing something that you want to emphasize and you can’t think of a good adjective then grab your thesaurus or go to thesaurus.com (my personal fav) to get inspiration. Or just delete the word altogether and your sentence should be strong enough to stand on its own.

Example: You really need to buy my service if you are suffering from a lot of fear that posting on social media is difficult and are very nervous about spending money on ads.

Change to: Buy my service if you suffer from fear that posting on social media is difficult and you are nervous about spending money on ads.

Just removing those words made your statement much more clear and powerful!

4. Strike out “I believe” “I think” and “I feel” , from your posts.
People assume the words they read are the author’s opinion, unless you are quoting a fact. Using these “I” statements sounds wishy washy, reduces the power of what you are saying, and leads to a decrease in your perceived expert status. So don’t do this, instead just take those words out of the equation and let your sentence stand on its own.

Example: I believe you should revamp, revitalize and renew your LinkedIn profile so you look professional and polished.

Now take out the “I believe” and notice how the focus stays on the reader and you sound much more persuasive!

What do you think?

5. Never use the word JUST.
I read a fascinating article recently. The author talked about some personal research she did on the word just. She found that a much higher proportion of women used this word in communication.

  • “I just wanted to check in on …”
  • “Just wondering if you’d decided between …”
  • “If you can just give me an answer, then …”
  • “I’m just following up on …”

The author (Ellen Leanse, Business Insider) makes a fantastic point about the word just and why women seem to use it more. This word is a way of asking permission, showing deference to who you are talking to (whether they deserve it or not), and most often dramatically reduces the power of the communicator who uses it.

Striking this one word from the sentence strengthened the sender’s message and clarified it too. Isn’t that something we always look for in communication? I know I do.

So I challenge you to take a look at your communications you send today and see how many justs find their way into your emails, and then delete them!

I bet you will feel a little more powerful and confident in your request, and just might (will!) get a faster, clearer response.

Want another word list to keep handy? Here is a great one: 297 words and phrases that rob your writing of power. Check it out!

Have you found a great resource of words to use or words to avoid? Share with us in my LinkedIn group! I bet you will learn another smart business tidbit or two to use in your social media marketing plan. Join us!

Social Media Brand Strategist Speaker, Karen Yankovich is the CEO of Uplevel Media, LLC.  Having “been there and done that” in the arena of losing (and then re-finding) a focused approach to business and life; Social Media and LinkedIn Evangelist, Karen guides entrepreneurs to creating wealth by combining smart business practices with simple proven systems that develop and maintain strong customer relationships. She offers results oriented and expert Conversational Marketing strategies that position her clients to bring in instant results. Karen’s background includes over twenty years in the fields of information technology, marketing, and customer relationships, making social media her ideal niche. “I highly recommend Karen Yankovich as a speaker. She recently presented to our Texas Women in Business group and had our audience fully engaged with her incredible presentation on Profitable Social Media.”  ~ Megan Tull, Leadership Training Expert   To book Karen for your next event contact Sue Falcone at 888-766-3155 or click here:   Book Karen Today

6 Elements to a “Killer” Speaking Business! by Felicia Slattery

Public speaking is a dream for many people. If that’s YOU this is written to help you avoid the costly mistakes so many beleaguered, ragged, worn-out speakers make; thinking the ONLY way to make money is when they are on stage alone.

If you were alive and in the business world in the 1980s-1990s, you may remember the “Success Seminars” that traveled to major cities across the country. They would feature local and national sports heroes, past politicians, best-selling authors, and icons in business. One of those people was Zig Ziglar.

I started my first business (direct sales) at age 22 and Zig Ziglar was one of the people often quoted at the local meetings. He was so inspirational.

Having been a speaker for most of my life and newly out of college I always wondered what it would be like to be on stage at any of those big events, sharing the stage with awesome people.

And then it happened. I got to share the stage (that means speak at the same event) with Zig Ziglar himself!

How?  Fast forward to THIS century when I started speaking for a living in my own business, and by 2008, I had been on a number of big stages and had met some really amazing successful people. One of those people was planning his own event and wondered if I would be interested in speaking on the same stage as one of my long-time heroes, Zig Ziglar.

Um, yes, please! And so it was.

Along the way, I realized the “real secret” to build true wealth like Zig and others have done is: to take a look at their entire BUSINESS.

You see, a PROFITABLE speaking business is a comprehensive enterprise that involves far more than simply getting paid to speak!  It’s also getting paid for work you do off stage and seeing that money roll in when you’re not working at all.

You’ve seen the photos of colleagues, friends, and other speakers on stages and now you’ve decided THIS is your year to make it as a speaker. Are people telling you all the time they love your work, what you stand for, and you should be a speaker?  Do you have a burning desire in your soul to serve the world from the stage?

I can help! Here’s what it takes – all 6 elements – to have a successful speaking business that is comprehensive, and maximizes your income to the highest levels.

Element 1: Your “Killer” Keynote Speech

Now, I’m not one to use the negative-sounding words, but “killer keynote” is industry lingo for a really fabulous presentation you get paid to deliver. This is the speech you will develop, practice, and get paid to deliver over and over again with variations of  your custom designed content for your audiences. This speech is your “product” and will be what your audiences and meeting planners fall in love with.

Element 2: Your On-Stage Delivery

When you get paid to show up, you’ve got to bring the goods. Being on stage is your magic moment and it will either make you or break you. You’ve got to give your audience an EXPERIENCE to remember. Yes, the content matters, but how you deliver it matters even more!

Element 3: Getting Booked to Speak

To make the money, you’ve got to get on stages. Meeting planners have certain ways they find speakers and once they do you need to know how to handle that conversation. Where to price yourself, how to sell yourself, and knowing what to say to a meeting planner when you are on the phone with them are the keys to getting your “killer” keynote in front of audiences and getting paid for it!

Element 4: Your Best-Selling Book

Speakers are EXPECTED to be authors. But not any book will do. You’ve got to have a memorable title, content that people want to read, and information that is unlike other books in the market. Of course it helps if your book is a best-seller on Amazon or other lists.

Element 5: Your Sexy Back End

Speaking is only the BEGINNING of the relationship. When audiences see you on stage and then read your book, they are going to want MORE of you. Here is where you can multiply your profits exponentially and impact people long after they see you on stage.

Element 6: Branding and Positioning

Most people mistakenly believe your speaking fee is earned on stage. It’s not. Your fee is actually determined long before you hit the stage with your marketing, your message, and how you communicate who you are and the value you bring. Remember: when you are on social media, you are marketing yourself as a speaker – in fact that’s one of the ways meeting planners find their speakers, so show up as a professional (with a life). Your website, your marketing materials, your videos, your blog and more will be how a meeting planner determines if you’re good or if they should pass you by -even before they ever reach out to you. Position yourself to be a rock star and you will be!

So there you have it! The entire list of exactly what it takes to build a “Killer” successful business as a professional speaker.

Felicia J. Slattery, Internationally- acclaimed, award-winning Speaker, and Best-selling Author, is on a mission to motivate, inspire, coach, and train thought leaders, entrepreneurs, C-suite executives, and celebrities to create meaningful connections through effective communication and professional speaking. If you’d like to get started on the marketing materials for your business, you may love her Speaker Marketing Checklist Bundle, which is more like training in the form of checklists to keep everything from feeling overwhelming. Simply choose what marketing material you want to start with and move down the list checking items off as you go. Super easy. Very powerful.

 

Go for the True Followers!

googlecanlearnSocial Media can work for any business if the right strategy, mindset, and work ethic is in place!

We have seen many people jump into Social Media thinking they do not have to interact or communicate with those that choose to follow them, and by just putting great content out there they will received increased business!

Or on the other hand, we have seen those that will not touch Social Media, stating there is no data indicating that it helps anyone at all, it is too time consuming, and a waste of time! Tell that one to the thousands that are seeing success every day!

You do not increase or grow your business by the quantity of the numbers you have following you, it is by the quality of people you have that are liking, sharing, and interacting with you that really counts.

Social Media makes it easier and faster to develop relationships with true followers, fans, and friends.

Make conscious choices of who you follow, and who you allow to follow you! Everyone is not your target audience, only those that like, trust, and want to get to know you!

Don’t write off Social Media as a fad, or that it doesn’t work for you, until you check out how you are approaching and working at it.

We believe in the value of Social Media both for those that are working or wanting to work for others, and all business owners!

Let’s choose to do it right!  Love to connect with you if you want to build a relationship where we can help you, and you see how you can help us.

Our friend, Zig Ziglar, had it right when he shared:
“You will get all you want in life, if you help enough other people get what they want first!”

Have a Remarkable Social Media Week!

Sue Falcone
Founder and CEO
Simply Sue Speaks
Global Booking Agency

 

 

Can Social Media Replace the Personal Customer Touch?

social mediaHow many times have you heard  “we don’t have to make commitments to speak with our customers anymore, we just text, email, or send them a DM on their Twitter account!”

Really? Is that the only way a vibrant growing business, association, or non-profit communicates with their customers now? How many of our customers are still wanting to live in the “good old days” when you contacted a company you got a real person, or when you entered your favorite store someone greeted and asked to help you?  I am seeing more and more complaints and it has nothing to do with the age or stage!

People are wanting that special touch, along with being in touch on all forms of Social Media too! How can we provide both?  Here are some surprising, startling facts from the Office of Consumer Affairs and American Express that we need to know in order to plan our business strategy. Remember  “without a customer we don’t have a business!”

Did you know:

  • It is 6-7 times more expensive to acquire a new customer than it is to keep a current one.
  • For every customer who bothers to complain, 26 other customers remain silent. 
  • According to consumers, customer service agents failed to answer their questions 50% of the time.
  • 80% of Americans agree that smaller companies place a greater emphasis on customer service than large businesses.
  • In the last year, 67% of customers have hung up the phone out of frustration because they could not talk to a real person.
  • 70% of buying experiences are based on how the customer feels they are being treated.
  • Almost 9 out of 10 U.S. consumers say they would pay more to ensure a superior customer experience.
  • On average, loyal customers are worth up to 10 times as much as their first purchase.
  • 59% of 25-34 year-olds share poor customer experiences online.
  • Failing to respond to a customer either by phone or social media is perhaps the absolute worst thing you could do.

The current data supports that our customers of today want to be valued, and appreciated and will even pay higher fees to receive the best experience possible! How you do that depends on the customer.

My company loves Social Media and the valuable contacts, fans, customers, and friends we connect with; but Social Media cannot replace what we still love more which is: hearing their voices, seeing their faces, and enjoying quality time with them to be able to serve them in the best possible way that they so richly deserve!

Getting to know our customers is so important! Can Social Media do that for us?  Lots of times it can get us on their radars, but we still have to take the time to reach and contact them one on one either by phone, in person, Skype, FaceTime or Zoom.  They need to know we are “real people” interested in them first-not just in what they can do for our businesses!

The main part of creating that great customer experience is to make sure we follow-up and do what we promise and commit to them, or they will go somewhere else!
We hope you have a wonderful Fall season and a great rest of the year! Finish strong and keep in mind that giving the best customer experience possible is the way to having more referrals that you didn’t even have to ask or market for!

Sue Falcone
Founder and CEO
Simply Sue Speaks Global Booking Agency

When Was the Last Time You “Unplugged?”

unpluggedNever thought I would be asking such a question! Not sure I even knew how to spell it, let alone be among the 89% of Americans, according to a new study by Bank of America, that check their devices at least 3-4 times a day- 24/7!

I am not in the 54% of Americans who are continually checking their devices, even when they are supposed to be asleep, however looking at my patterns I could be!

Isn’t our technology supposed to serve us and not the other way around?  I have been told to succeed as a business owner I have to be connected at all times or my business will fail! Have you heard that too?

Just like most Americans are sleep deprived, don’t take vacations, we are becoming addicted to being constantly “plugged in!”

When I looked recently at taking a “Road Trip” and not being continually “plugged in” I admit it was a little scary!

I have a social media person on my company team, and it still concerned me that I could take off and not blog, enjoy the scenery without taking a picture of it to share, read a book without feeling guilty, look at a magazine with no reason in mind, think without having a deadline to meet, enjoy conversation with my family without videoing it, and not answer all my emails on a regular schedule!

I realized I was tired and needed a break from my everyday routine, and how could I get it if I felt I needed to be tied to my devices!

I set about deciding how this could work! Like everything it is a choice and action that we can make happen!

In this adventure I realized 3 valuable things:
●    I had not clearly checked out all the mechanization that I should have in place to prevent me from thinking I had to be “plugged in all the time!”
●    Not trusting my business and its’ operation to those I had in place, thinking I had to do it all!
●    Making decisions on what I needed to be “plugged into” and what I could just let go and not join in.

I returned with a new look on life! Did I go completely off-line and disappear? No, it takes practice to close and have regular business hours and be a part of helping others without being “plugged in!”

Am I perfect at it? NO!  I have learned I don’t have to be perfect at everything, only striving for excellence and helping others do the same!

Ready to take the plunge and be “unplugged” even if only for a little while?

-Sue Falcone
Founder and CEO
Simply Sue Speaks
Global Booking Agency

Is Social Media Alone Able to Serve Our Customers?

custsvcsocialmediaHow many times have you heard  “we don’t have to make commitments to speak with our customers anymore, we just text, email, or send them a DM on their Twitter account!”

Really? Is that the best way a vibrant growing business, association, or non-profit communicates with their customers now?  How many of our customers are still wanting to live in the “good old days” when you contacted a company you got a real person, or when you entered your favorite store someone greeted and asked to help you?  I am seeing more and more complaints and it has nothing to do with the age or stage!

People are wanting that special touch, along with being in touch on all forms of Social Media too! How can we provide both?  Here are some startling facts that we need to know in order to plan our business strategy and remember that “without a customer we don’t have a business!” Some of these might surprise you!

Did you know:

  • It is 6-7 times more expensive to acquire a new customer than it is to keep a current one. White House Office of Consumer Affairs
  • For every customer who bothers to complain, 26 other customers remain silent.  White House Office of Consumer Affairs
  • According to consumers, customer service agents failed to answer their questions 50% of the time.  Harris Interactive
  • 80% of Americans agree that smaller companies place a greater emphasis on customer service than large businesses. American Express
  • In the last year, 67% of customers have hung up the phone out of frustration because they could not talk to a real person. American Express
  • 70% of buying experiences are based on how the customer feels they are being treated.  McKensey
  • Almost 9 out of 10 U.S. consumers say they would pay more to ensure a superior customer experience. Harris Interactive
  • On average, loyal customers are worth up to 10 times as much as their first purchase. White House Office of Consumer Affairs
  • 59% of 25-34 year-olds share poor customer experiences online. New Voice Media
  • Failing to respond to a customer either by phone or social media is perhaps the absolute worst thing you could do – New Voice Media

The current data supports that our customers of today want to be valued, and appreciated and will even pay higher fees to receive the best experience possible! How you do that depends on the customer.

I love Social Media and the valuable contacts, fans, customers, and friends that I connect with; but I know Social Media cannot replace what I still love more which is: hearing their voices, seeing their faces, and enjoying quality time with them to be able to serve them in the best possible way that they so richly deserve!

Getting to know our customers is so important! Can Social Media do that for us?  Lots of times it can get us on their radars, but we still have to take the time to reach and contact them one on one either by phone, in person, Skype, FaceTime or Google Hangout.  They need to know we are “real people” interested in them first-not just in what they can do for our businesses!

The main part of creating that great customer experience is to make sure we follow-up and do what we promise and commit to them, or else they will go somewhere else!

Sue Falcone
Sue Falcone

 

Hope you have a wonderful Fall season and the rest of this great year! Finish strong and keep in mind that giving the best customer experience is the way to having more referrals that you don’t even have to ask or market for!

Periscope, Are You Scoping? Tips to Be the Best!

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Periscope,  https://www.periscope.tv/ is the latest live streaming App owned and launched by Twitter in March 2015! It has taken on a global life of its own, where you can quickly share your message in person anytime, it’s easy to set up using your mobile device-phone or iPad, Twitter account and the App, and you can network with others all at the same time as you are learning and sharing with others!

A few of my favorite “Scopers” are:
Carol Andrews- https://twitter.com/carolandrewsnc who is a speaker here at our agency
Kim Garst-https://twitter.com/kimgarst
Sue B Zimmerman- https://twitter.com/suebzimmerman
Ja’Net Adams-https://twitter.com/JaNetAdamsSpeak
Joy Cook-https://twitter.com/joycookpr
Scott McKain- https://twitter.com/scottmckain,
Heather Heuman- https://twitter.com/heatherheuman

What prevents most people and businesses from doing live streaming is FEAR! It is a reality wake up when you see yourself speaking and all the action that is going on live! Content, connection and being visual always attract people to your business. I see how being on Periscope and listening and interacting with others, and then doing “scopes” yourself can be such a great Social Media addition to your business strategy. To overcome that #FEARfactor you can always do “private” posts where you can practice before going public!

Did I create enough excitement for you to want to download the App and dive in?  Some suggestions first before you go live:

  •  When setting up account include your picture, and fill out your profile completely.
  •  Take time to watch other “scopes” before you do your own.
  •  Be natural and confident of who you are and what you do.
  •  Avoid being a distraction: don’t adjust your clothes, use profanity, or go too long.
  •  Make sure you are using Wifi, otherwise your data plan could explode.
  •  Plan on having featured guests, either live or by Skype.
  •  Always have a CTA-Call to Action.
  •  This is not a perfect science, be patience, keep broadcasting the replay will be fine.
  •  Your broadcasts are only available for 24 hours, subscribe free to http://katch.me/.
  •  Be a great follower when you listen to others. Comment, give hearts, & share them.
Sue Falcone
Sue Falcone

I love Periscope for our business, and the ability it allows me to showcase and interview our Talent and staff! I normally do two scopes a week, or when things come up I urgently want you to know about; and then I listen to others daily!   Follow us at @simplysuespeaks, and look forward to “scoping’ with you!

 

 

 

 

Surprise Marketing Sources for Your Business Success!

yesmarketingIt is amazing that as advanced as we are here in the United States, our businesses are not doing as well as they could be! Why is that? Leading researchers share that marketing is the key; and business owners do not take full advantage of what is available for them, both FREE and at reasonable fees!

Business owners think in the beginning, and then going forward, that they have to do it all, including marketing!  They attempt to do things they are not skilled at, and end up eventually having no life, and failure becomes a reality. I learned early on that I can’t do everything, but I got into the trap and gave it my best shot! I learned the hard way what every successful business owner knows, you have to be working “on” your business doing the things that you are best at, and you need to outsource many of those “in” business things that others are better at doing than you are!

Marketing was always one of my skill sets, and I was astonished to learn that 55% of businesses still do not have a website! That seems strange since 80% of Americans and a 1/3 of the world population is online. How does a business intend to reach their target markets or grow without an online presence? I have interviewed many consumers and our own clients, and they have shared that they do not consider doing business with a company that does not have a website! “Just sayin!”

Why would a company choose not to have a website? Most studies show they don’t feel they have the “right” skill sets to get one up and running and then maintain it; nor do they feel the fees for websites are worth the time and resources.

I want to share a secret with you! I know the value of a website, and I recently decided I needed to update my website to one where I could maintain it myself.

Never in my wildest dreams did I ever think I would seek a TV station to create my “new look!”  After doing my homework and securing many quotes, I was surprised to find that my local TV affiliate offered many marketing services for local businesses besides TV ads, and at a rate I could afford!

Thanks to an outstanding sales representative, Hayley Curry, of ABC45 WXLV (owned by parent company Sinclair Broadcast Group), we will soon launch a new site. It was a joy working with Hayley because she took the time to understand my business, and could translate that to the project manager, John Wertz, and webmaster, Beth Tuzi.  It has been a great experience working with this team. I feel they really take their jobs seriously: one of working for me, and wanting my business to succeed!

Besides having a good website, your marketing should include a great Social Media strategy. LinkedIn studies show that 81% of businesses use some form of Social Media to market. But I wonder how many are using all the capabilities of what Social Media can do for them? I love all aspects of Social Media, which not only includes the sites everyone is tapped into, but also newsletters, email blasts, and written publications, such as this blog!

But studies show most business owners are not tapping into the resources that are available to them, and seeking help in getting the “in” things of Social Media handled on a consistent basis!  I found a great virtual Social Media Guru, Tracy Taylor of TNT Marketing, who helps keep our Social Media sites looking good, and the posting of some things. I still feel my sites needs my “personal touch”, but I have limited time, so together we have a strategy, with less stress and time involved for me! Again I found Hayley and her staff can do some major marketing pieces for my business at an affordable rate, which we will soon be putting into place.  Then I can be even more focused “on” my business!  Keep following us here and see the new changes coming!

Have I taken out a large Small Business Loan to cover what I have shared with you?  I assure you I have not! I “bootstrap” my own business, and we remain debt free in it! I look forward to a great rest of our business year, and now that I have given you some awesome ideas, I would love to hear what you plan on doing with them!

Since many have helped me succeed, I love helping others in turn. To contact Tracy Taylor, email her at tracytaylor5312@gmail.com or call her at (865) 809-5989.  To contact Hayley Curry, email her at hccurry@sbgtv.com or call her at 336-499-1704.  Let them know how you heard about them!

Sue Falcone

Sue Falcone

 

It’s Not Enough Just to Be ON Social Media!

businessrelationshipsIn looking back, when Social Media first started becoming the new business and personal  “buzz” I wondered: “what is this really all about? Should I just jump in not knowing why, or should I develop a system and process to make the best use of the options available and optimize the use of my time?”

I’m a “life long learner” so I wanted more information about the why, and the potential benefits for my company, the talent I represent, and my personal life!  I also wanted to know what were all the Social Media options available to me, and were they really “FREE” as everyone was sharing?

I have now come to the conclusion that:
Social Media is here to stay and there are many different forms of it
There is a place and a plan for every business and person to be involved in
This is where our clients, audiences, future business, and friends hang out
With a plan and purpose you can connect with the world 

But the key to making it work for you, says Social Media “Guru” Tracy Taylor of TNT Marketing, http://www.tntmarketing.guru is how you use it! TracyTracy shares: “it is not enough just to be there and share occasionally what you want from others, but it is to daily connect, communicate, share, and engage, with your current and future clients.”  She has facts to back up the benefits and value, and consults with her clients to show them how to have a Social Media strategy that will grow their businesses. Feel you can’t take the time to make it work? Tracy offers additional services of partnering with you to actually do your posting and checking on the progress of the strategy you have chosen.

For me it is connecting with people, so I don’t have to make “cold calls”, or be away networking for long periods of time! I connect with people on Social Media first and then see and listen to what they have to say, and they do the same; so that when I ask if I can contact them it is a natural way of access and a more rewarding conversation. It is not unusual for me to walk into a large event, even if it is not located where my headquarters are, and have people come up to me and say: “glad to meet you, we are connected on Social Media, and I have been wanting to meet with you!” There is no other way I can reach so many with one posting such as I am doing here!

Julie AustinJulie Austin, one of our unique talents at my company, who is an inventor and expert on innovation, shares that “Social Media is key to creating and introducing new products, selling globally, and being there at the right time to enter new markets.” She shares nationally “how to beat your competition through innovation, which starts with great ideas!”  She then shows you how to change the way you do business, save your company money, make your employees happy, and how to think like an innovator every day.

Social Media has become our outlet to the world, whether through your website, blog, or choice of networking sites to best use your time and energy. To be effective at the wonder of it all, you have to be current in your use of it! That means it is “not enough just to be there”, you have to keep wherever you have chosen to be: current, updated, fresh, and remember there are people on the other side looking at who you are and what you share and making the decision to do business, be friends or partner with you!

I value your Social Media connection with us, and check out our Talent here on our current website when you need a Speaker, Presenter, Entertainer, Executive Coach, or Author for your upcoming event!  Keep checking back as we will be launching a new website that you will love as much as we do!

Sue Falcone
Sue Falcone