Tag Archives: Social Presence

Go for the True Followers!

googlecanlearnSocial Media can work for any business if the right strategy, mindset, and work ethic is in place!

We have seen many people jump into Social Media thinking they do not have to interact or communicate with those that choose to follow them, and by just putting great content out there they will received increased business!

Or on the other hand, we have seen those that will not touch Social Media, stating there is no data indicating that it helps anyone at all, it is too time consuming, and a waste of time! Tell that one to the thousands that are seeing success every day!

You do not increase or grow your business by the quantity of the numbers you have following you, it is by the quality of people you have that are liking, sharing, and interacting with you that really counts.

Social Media makes it easier and faster to develop relationships with true followers, fans, and friends.

Make conscious choices of who you follow, and who you allow to follow you! Everyone is not your target audience, only those that like, trust, and want to get to know you!

Don’t write off Social Media as a fad, or that it doesn’t work for you, until you check out how you are approaching and working at it.

We believe in the value of Social Media both for those that are working or wanting to work for others, and all business owners!

Let’s choose to do it right!  Love to connect with you if you want to build a relationship where we can help you, and you see how you can help us.

Our friend, Zig Ziglar, had it right when he shared:
“You will get all you want in life, if you help enough other people get what they want first!”

Have a Remarkable Social Media Week!

Sue Falcone
Founder and CEO
Simply Sue Speaks
Global Booking Agency

 

 

Social Media: Getting It Done

arrowtemplate 2I am a dedicated student of social media and its implications on modern communication. Admittedly, the more I learn, the more I need to learn. From tweets and posts to making sure your site isn’t overrun with robotic spam, it is a non-stop job.

It’s most certainly not a job a small business with less than 5 employees wants to take on. Yet, unless you can pay someone else to do it, you have to find a  way to make it happen or get left in the cyber dust.

I say the idea, no matter your staff size, is to work smart, not hard.

I Like these basics:

Tell me something, don’t sell me something. In general, people love fresh nuggets of timely information. They don’t love feeling even the slightest pressure to buy.

Start a conversation. Engaging your followers/friends gives them a chance to react. It also sets you up as a go-to person for information and lively conversation.

Listen more than you talk. You can learn a lot by hearing what others want and need from you. Short and sweet comments are also a lot easier to process.

Keep the fun in the function. Social media is not a one-size-fits-all platform. Your brand should dictate how you use it. It will also dictate areas of needed improvement. My rule: Kindness Counts

Fill a need. If you are not filling a reader’s need, they might ‘unfollow’, ‘unfriend’ or ‘unlike’ you. That’s not always a bad thing, because when it comes to measurable analytics it is more about the clicks you get on your posts than the number of likes or follows that you have.

Let the real you shine through. It is never a bad thing to give people who have taken the time to follow or like you a glimpse of who you are. A picture of you having fun with family or coworkers; cheering on your favorite team during the big dance; or sharing a thought through your pet is great. Your followers dictate through response when you’ve gone beyond moderation.

One of the things I love about the advances in social media are the dashboards that are pretty standard on most sites.  At a glance you can check progress. Even better than that, you can put all your outlets under one umbrella like Hootsuite ot BufferApp.

I can schedule a post or post in the moment. Again the key is moderation.  Graphs on your pages will help serve as a guide.

  • Be selective on what and when you post.
  • Look at your personal pages and see what works.
  • Keep the good, tweak the rest.
  • Don’t be afraid to get social and have fun doing it!

Let me know what you think, as we grow together.

-Carol

 

Carol AndrewsAs a Speaker, Journalist, TV Media Personality, Corporate Trainer, Author, Blogger, “Carol is the ‘real deal’ shares Anne Wear, former News Producer at WGHP Fox 8.

As a speaker and coach, Carol Andrews takes a common sense approach, laced with laughter, to inspire and help people of all ages to be their best. From children to CEO’s, she has helped audiences find tailored solutions to often difficult subject matter.

Seen by thousands as week-end News Anchor on WFMY-Channel 2- Greensboro, NC and currently writing her next book, Carol says the key to success is: Be Grateful, Be Respectful, Be Kind, and Be Willing to Laugh!

We want to welcome Carol Andrews as the newest addition to our Professionals here at “Simply” Sue Speaks!  Click Here to book Carol as your next Keynote Speaker or Seminar/Workshop Presenter.

Social Media and Branding in Your Job Search with Carol Andrews

On Monday, February 17th, I had the opportunity to speak with a group of job seekers at the Triad Job Fair in Kernersville.  It was an interactive exchange on Social Media and Branding.1898201_652952571435709_1678082217_n

I love this topic because every day there is a new way to utilize social media for business.  We owe it to ourselves to keep updated on the next, new, best thing but the reality is most of us have neither the time nor inclination.  So when I approach a workshop, I want to make sure participants have at least the basics.

I knew my topic and have a wealth of do’s and don’ts for social media, but I wanted a new and personal story for added impact. The day before I was to present I found it, or maybe it found me.

Sunday, started as one of those days that I would have much preferred going back to sleep over going to church.  However, while there, I ran into a dear friend I hadn’t seen in months and we decided to pack our work up and tackle it at her lake home.   Oh the reward for obedience!

We caught up on family and friends while walking down to the dock, and then we went back inside to get down to work. I was thinking about my workshop and she was finalizing her Monday reports..

Both of us realized work is much more enjoyable when you can look out on the wonder and beauty of nature. Once settled, I started outlining my workshop.  My friend, Mena Parrish, the General Manager of the J H Adams Inn,  High Point, NC,  was preparing for a new week, as well.

I love how Mena takes multi-tasking in stride and graciously answered my questions about social media and branding. photo 2

There is no question that with technological advances of today there is very little separation between our professional and personal lives.  (That’s pretty evident this day as we worked on two separate business models while enjoying the lake. Personal wi-fi in an otherwise cable-free zone allows it.)

My first question was simple: How can something you find on social media impact a current or potential employer?

She gave me this story that is a great lesson to us all: “Years ago, we had booked a big party for Architectural Digest during Furniture Market and I bought dresses for our staff that went with our theme.  I thought they were cute, but went on Facebook and saw one of my employees was complaining about ‘her boss’ making her wear some ‘stupid’ dress.  I posted in her comments section: ‘You never know who your friends are!’”

With a smile she added: “That post soon went away.” Now I had a real life story for my group that would resonate and hopefully have everyone thinking of prior posts.  The truth is: even if you are not friends with your employer on social media and even if they aren’t following you, negative comments always come back to haunt you! If not in your current job, they might keep you from the job you are seeking.

Best Advice:  Don’t post anything negative! I asked Mena about her top do’s and don’ts for posting to social media. She willingly shared these:
Don’t Post –

  • Your party pictures
  • Your risqué pictures
  • Crude comments
  • Negative comments
  • Abilities you really DON’T have

Do Post –

  • Family involvement pictures
  • Community involvement pictures
  • Pictures of you doing jobs you want

She advised:  “those family and community photos can show a prospective employer or current employer your level of loyalty and commitment.
If I know someone has a family but I never see a mention, it’s natural to wonder why.”

CaroljobfairAs expected, what Mena shared with me led to a lively discussion with job seekers at the Triad Job Fair in Kernersville, NC the very next day. In my workshop, we searched each other on line, to see what they could find out. We practiced making short video clips.  We perfected tag lines and key words that would link applicant skill sets to an employer search. My participants found, though, the exercises were much easier said than done.

They were looking for answers to these questions:
How would you describe yourself?
What do you want to do professionally?
Why do you like you and why should I?

I’ve learned in doing this for myself that the simplest questions can be the hardest to answer.
We can describe our friends but we have trouble describing ourselves.
We shy away from putting labels on what we really want.
We talk about things on social media that don’t forward our brand.

Here is where technology can be a very useful tool in defining and perfecting your brand.  We have every tool we need to update our look, image and message; on a daily basis. In many cases it is as close as a smartphone.

One of my favorite moments of the day came when we were able to show a participant how simple it is to update a profile picture.  Cindy Creed stood up and in the time it took to unlock the phone and pull up the camera, we had a picture that she is now using for her LinkedIn profile.Cindyjobfair

Here’s what’s cool, you can take as many ‘selfies’ or videos as your memory chip allows. If you don’t want to do it yourself, ask a friend to help.

What’s the point?  If you want something different you have to become your best advocate.  To advocate you have to be able to sell yourself in everyday conversation; a 6 second conversation.

Building confidence in defining your wants and abilities is key to landing the position or opportunity you want.  In other words, when you know your brand you can sell your brand.

I really have to thank the Kernersville Chamber of Commerce   for affording me the opportunity to share Finding Solutions for Media Presence to a wonderful group of local job seekers at this year’s Triad Job Fair.  Happy hunting, new friends!

Carol Andrews

As a Speaker, Journalist, TV Media Personality, Corporate Trainer, Author, Blogger, “Carol is the ‘real deal’ shares Anne Wear, former News Producer at WGHP Fox 8.

As a speaker and coach, Carol Andrews takes a common sense approach, laced with laughter, to inspire and help people of all ages to be their best. From children to CEO’s, she has helped audiences find tailored solutions to often difficult subject matter.

Seen by thousands as week-end News Anchor on WFMY-Channel 2- Greensboro, NC and currently writing her next book, Carol says the key to success is: Be Grateful, Be Respectful, Be Kind, and Be Willing to Laugh!

We want to welcome Carol Andrews as the newest addition to our Professionals here at “Simply” Sue Speaks!  Click Here to book Carol as your next Keynote Speaker or Seminar/Workshop Presenter.