Catalyzing Creativity Through Observation!

Genein Letford

Imagine you are walking into your office and it’s set up as you normally have it but … there’s a harmless martian sitting on top of your desk. Two heads, five eyes and a random amount of limbs – and this is a creature you have never seen before.

What would you do?

Most of us, knowing the martian is harmless, would go straight towards this uninvited guest with probing eyes ready to observe and interact with it. We would walk right past the lamp, the desk chair and the stapler. Am I right?

You are fixated with the martian because of its novelty. But what if the martian is no longer there. Would you enter your office the same intense feeling about your stapler or desk chair?

Why? Why not? Because of the distinction between recognizing versus observing. The other objects in your space have lost their high level of novelty. You already know them. No need to observe them. You’ve moved on. But now it’s time to ‘move on back’ to the mundane.

It’s time to unleash the sleeping giant of observation.

Opening your senses and finding the beauty in the basics
is the beginning of observation.

Recognizing Versus Observing

Let’s highlight the distinction between recognizing and observing things all around you.

Recognizing is defined by identifying things because you’ve encountered it before and you acknowledge its existence. You see it’s there, you know it’s there but there isn’t an intense connection to the object, person, or the concept.

But an observation is an intense ‘paying attention to’ and noticing the details and subtle elements of an object, person, concept or situation.

Everyday we mindlessly walk past creative inspiration because we’re merely ‘recognizing’ items without truly ‘observing’ them. Therefore we miss beautiful experiences and critical information we could have otherwise utilized in our creative process. We do this often, especially in nature, which has so many innovative messages to give us.

Genein Letford, M.Ed is a Global Intercultural Creativity™ High Energy Motivational Keynote Speaker, TEDx Speaker, Corporate Trainer, Best-selling Author, and founder of CAFFE Strategies. She is the 2019 LA Lakers “Business Woman of the Year”, People Magazine “Teacher of the Year” finalist, and “National Teacher of the Year” finalist. Genein knows creativity is in all of us and a skill that can be intentionally developed. Using her “16 Diamonds Tools of Creativity”, Genein jumpstarts her audiences through engaging and thought provoking exercises.  Call us today at 888-766-3155 and book Genein to create a FUN “Diamond” experience for your event!   

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