Joe Roberts, Skidrow to CEO

International Resiliency and Change Motivational Keynote Speaker • TEDx Speaker • Bestselling Author
Fee Range:
$15,000 - $25,000
Travels From British Columbia, Canada
Joe Roberts aka Skidrow CEO headshot featured image

Joe Roberts: From the Streets to Success:
A Journey of Resilience and Purpose

Joe Roberts is an internationally recognized motivational keynote speaker, TEDx speaker, and bestselling author whose extraordinary life journey embodies the transformative power of human resilience.

His story begins on a cold, rainy day in 1989, when he sat homeless on a Vancouver park bench, battling opiate addiction and the lasting effects of childhood trauma. It was there that a stranger named Gus looked past Joe’s circumstances and said eight words that would change everything: “There’s more to you than you can see.”

Those words ignited a spark of possibility that Joe carried from the depths of homelessness to extraordinary heights. Within twelve years of that pivotal moment, he had transformed his life so completely that he was featured on the cover of Canadian Business Magazine as one of Canada’s most successful entrepreneurs—a testament to the incredible potential that lies within each of us, even in our darkest moments.

But Joe’s greatest transformation was yet to come. Despite achieving remarkable business success, he felt disconnected from his true purpose. Driven by a desire to help others discover their own possibility, the way Gus had helped him, Joe made the bold decision to leave his thriving career and dedicate his life to making a difference.

In 2016, Joe embarked on an unprecedented 17-month journey, pushing a shopping cart across the entire width of North America—nearly 12 million steps through rain, snow, and shine.

The Push for Change campaign wasn’t just a physical journey; it was a mission to raise awareness for Canada’s homeless youth and inspire systemic change. The campaign succeeded in creating permanent improvements to federal programs for vulnerable children and continues to help young people find their own “possibility.”

Today, Joe shares his powerful message of resilience, transformation, and human potential with audiences worldwide. His authentic approach and lived experience provide audiences with practical strategies for overcoming adversity, embracing change, and discovering the extraordinary potential that exists within every individual—even when they can’t see it themselves.

Joe Roberts proves that our circumstances don’t define our destiny, and that sometimes, all it takes is one person believing in our potential to change the entire purpose of our lives.

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Achievements and Accomplishments of Joe Roberts, Skidrow to CEO Include:

  • Honorary Doctorate from Laurentian University
  • The Meritorious Service Medal of Canada
  • The Ontario Premiers Award
  • Nominated as one of ten Canadians that make a difference by MacLean’s Magazine
  • The Senate of Canada’s 150th Anniversary Medal
  • The BC Medal of Good Citizenship Award
  • 50 Outstanding Canadians - Shaw Communications
  • 40 Under 40, Business in Vancouver
  • The Courage to Come Back Award
  • Bestselling Author of "The Push for Change: Stepping into Possibility"
  • TEDx Speaker
  • Loyalist College - Business Marketing & Business Sales, Sales & Marketing
  • Honorary Doctorate from Laurentian University
  • The Meritorious Service Medal of Canada
  • The Ontario Premiers Award
  • Nominated as one of ten Canadians that make a difference by MacLean’s Magazine
  • The Senate of Canada’s 150th Anniversary Medal
  • The BC Medal of Good Citizenship Award
  • 50 Outstanding Canadians - Shaw Communications
  • 40 Under 40, Business in Vancouver
  • The Courage to Come Back Award
  • Bestselling Author of "The Push for Change: Stepping into Possibility"
  • TEDx Speaker

Joe’s story captivated the whole audience for the full length of time that he presented. Sharing his personal life story resonated with each participant at some level and Joe was able to tailor it specific to our needs. In talking with Joe prior to him presenting he asked us what we needed for him to “knock it out of the park”. Suffice to say, he hit a Grand Slam!”

~ Director HR SaskTel

Most Requested Keynote Experiences From Joe Roberts, Skidrow to CEO Include:

From Skid Row to CEO: Building Resilience One Step at a Time 

In this empowering keynote, Joe teaches audiences how to build the resiliency needed to succeed in the face of adversity and change by taking small, attainable steps. Sharing the story of his catastrophic failure and extraordinary success, Joe inspires audiences to see beyond their perceived limitations to overcome life’s challenges and embrace change.

This keynote is ideal for anyone who is:

  • Trying to adapt to significant change or disruption and enhance their resilience
  • Disconnected from their purpose and passion, and showing signs of burnout or underperformance
  • Feeling stuck or holding onto limiting beliefs and a negative outlook
  • Struggling to see their potential and ability to accomplish anything!

The audience will leave with:

  • Actionable insights on building personal resilience no matter what challenge or change they are facing
  • A greater understanding of the cumulative impact of small, consistent actions and the motivation to take the first step
  • Renewed interest and focus in their work as they reconnect to their purpose and passion
  • Tools for reframing a limiting mindset so they can see the possibilities in themselves and the world around them

There’s More to You Than You Can See: Collapsing Mental Health Stigma

In this eye-opening keynote, Joe shares the critical role family and community support played in helping him overcome a lifelong struggle with substance use disorder and mental illness. Through the lens of his incredible transformation, audiences will be reminded that every person, including themselves, has enormous potential, and they will leave inspired to create safe spaces for others to learn, grow, and change.

Safety – It’s About the Little Things: Leading and Inspiring a Culture of Safety

In this keynote, Joe explores the connection between mental safety and physical safety and shares how anyone can connect their personal purpose to safer behavior. As Joe walks the audience through his first poor choice and how it led to a journey of degradation and despair, they will understand why people make unsafe decisions and how they can intentionally build physically and mentally safer workplaces with every small decision.

Clients Include:

  • Molson Coors Global Leadership Conference
  • FBINAA (FBI National Academy Association)
  • The Manitowoc Company
  • MacEwan University
  • City Athletic Club Managers Annual Conference
  • CIT International Conference
  • Canadian Tooling & Machining Association (CTMA)
  • Calgary Chamber of Commerce
  • TEDx
  • APM Global
  • Loyalist College
  • Canadian Society for Marketing Professionals
  • Human Resources Professionals Association
  • Primerica
  • Salvation Army
  • Calgary Flames Hockey Team
  • PGA Golf

See additional clients: Joe Robert’s Client List.

Why Hire Joe Roberts, Skidrow to CEO ?

Are you ready for a speaker who doesn’t just inspire—but transforms? Joe’s extraordinary journey from homelessness to the cover of Canadian Business proves that no obstacle is insurmountable. His audiences don’t just leave motivated; they leave believing in their unlimited potential. When entire organizations change after a single keynote, you know you’ve found something special. Will your Event be the next to discover what’s truly possible?

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