Genein Letford, M.Ed, CVP

Better Brains = Better Business: Building Brain Capital in Your Organization

Brain health is a key economic driver and a vital indicator of employee well-being and organizational prosperity. Brain capital, the new oil boom, combines optimal brain health with essential brain skills such as creativity, cognitive agility, emotional intelligence, and social adaptability.

In this keynote, thought leader Genein Letford reveals how cognitive vitality fuels innovation, strengthens resilience, and anchors both personal and organizational success. With science-based and measurable strategies, she equips leaders with practical tools to build the brain capital of their employees and elevate organizational performance.

As the foundation of sustainable growth in a rapidly changing world, Genein claims building brain capital is no longer optional. The brains of your people are the driving force of your business and the future economy. 

NeuroSomatic Creativity®: Leadership For a New Era

This is the era of the brain and the era of the arts as a leadership tool. NeuroSomatic Creativity® is a groundbreaking approach that strengthens the connection between the brain, mind, and body to increase self-awareness while boosting creative intelligence in non-arts fields through the power of the arts. The arts uniquely activate and strengthen the brain in ways no other training can, making them essential not only to personal wellness but also to corporate growth and employee collaboration in today’s rapidly changing world.

• Essential to Wellness: Investing in brain health helps us remain resilient, mentally fit, and innovative. The arts strengthen the brain through activities that improve memory, enhance neuroplasticity, and activate whole-brain thinking, supporting long-term wellness and lowering the risk of cognitive decline.
• Essential to Performance
  arts-based practices, such as music, movement, and visual creation, train the brain to sustain attention, strengthen executive function, improve problem-solving, and encourage innovative breakthroughs in non-arts fields.
• Essential to Employee Satisfaction: Fostering brain health enhances mental energy, reduces stress, and cultivates a positive and motivated workforce. Engaging with the arts promotes emotional regulation, reduces anxiety, and builds a sense of joy and connection, which supports workplace morale and strengthens team collaboration.

In a global economy increasingly dependent on creativity, cognitive flexibility, and emotional resilience, NeuroSomatic Creativity® equips leaders with the tools to build environments that drive innovation and sustain collective well-being. The benefits are clear: healthier brains lead to sharper decision-making, reduced absenteeism, stronger morale, and enhanced performance across generations. For leaders committed to thriving in the brain economy, this session provides the roadmap to unlock human potential, strengthen organizational culture, and benefit the bottom line.

Maintaining Peak Brain Performance in a Changing World

The most valuable resource in your organization is not technology, not strategy, and not even talent alone. It is the brain: the health of it, the power of it, and the culture that supports it. To thrive in a world transformed by AI, we must cultivate peak brain performance by cultivating peak brain power. In this keynote, Genein Letford, America’s Creative Coach and a national leader in brain health and creativity, shares science-based strategies to strengthen brain capital so leaders, teams, and entire companies can innovate, adapt, and flourish in this changing world. Through interactive exercises, hilarious storytelling, and unforgettable, inspiring moments, Genein brings a complex subject to your people in a transformational way they can understand and implement.

• Boost productivity – healthy brains lead to sharper focus, better decision-making, and higher efficiency.
• Enhance Creativity – a well-nourished brain fosters innovative and divergent thinking.
• Reduce Absenteeism – employees who maintain good brain health are less likely to suffer from stress-related illness
• Improve Morale – a supportive environment that values brain health cultivates a positive and motivated workforce.
• Increase Performance – older workers provide continuity, stability, and retain intellectual capital. Research shows that businesses with multi-generational and diverse teams tend to perform better.
• Benefit Your Bottom Line – cognitive health is linked to the health of our whole person. Addressing brain health can lead to reduced healthcare costs overall.