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With over 25 years of distinguished experience spanning the hospitality and non-profit sectors, Calvin Stovall transforms organizations through his proven customer experience and leadership strategies. His audiences walk away with real-life, actionable principles that address today’s most pressing business challenges.
Calvin is the creator of The ICONIC Framework™, a practical and systematic methodology designed to help organizations achieve and maintain iconic status in the eyes of their customers. This transformative approach emerged from nearly two decades of hands-on branding and leadership experience, combined with extensive research into the world’s most iconic brands. During his tenure as Vice President of Brand Marketing at Hilton Worldwide, Calvin led marketing and public relations initiatives for more than 150 Homewood Suites by Hilton hotels, bringing this framework to life on a global scale.
As CEO, Chief Experience Officer, and self-proclaimed “Iconicity Enthusiast” for ICONIC Presentations, LLC, Calvin delivers high-energy, customized keynote experiences that resonate long after the applause fades. His signature style masterfully blends business concepts, compelling storytelling, and music themes to create messages that engage both the minds and hearts of his audiences.
Currently, Calvin is pioneering a groundbreaking literary project titled “Hidden Hospitality”—Untold Stories of Black Hotel, Motel, and Resort Owners from the Pioneer Days to the Civil Rights Era. This beautifully photographed collection showcases the inspiring stories of Black hoteliers who built thriving enterprises and delivered innovative, world-class hospitality experiences despite facing extraordinary challenges. The book is available now, and Calvin is in the midst of his Book Launch and Speaking Tour!
Born and raised in Chicago’s Cabrini Green housing projects during the golden era of Soul Train, Calvin’s deep passion for music has remained a driving force throughout his life and career, infusing his keynote presentations with an infectious energy that captivates audiences worldwide.
Calvin’s expertise has been recognized through features in Global Hospitality Magazine and honors from the International Hospitality Institute. He is a sought-after guest on National and International Podcasts, sharing his insights on customer experience excellence and iconic brand building.
Ready to help your organization #BEICONIC? Calvin Stovall delivers the roadmap to transform your customer experience and achieve lasting iconic status.
I have had the privilege to work with Calvin on multiple events and conferences. Calvin was an integral part of our Leadership and Education Conference with Advenir Living. His ability to engage an audience and deliver a message in a fun and meaningful way is top notch! Calvin is adaptable and truly gets customer service, and his communication style reaches across all levels. He is a true professional in every sense of the word. I look forward to working with Calvin again the future!
~ Heidi Jehlicka, Director of Marketing & Employee Development, Advenir Living LLC
ICONIC brands like Disney, Starbucks, and Nordstrom understand that consistently delivering memorable customer service is the pathway to increased market share, profitability and earning the loyalty of customers. There’s a common myth that becoming iconic is reserved for Fortune 500 companies with fancy logos and huge budgets. But that couldn’t be farthest from the truth! There’s an iconic energy hidden inside of every company regardless of size and location. You just need to know the steps to get there. Take your company’s customer service delivery to the next level with this high-energy program. One of the most content-rich and entertaining presentations your attendees will ever experience. During this session, attendees will get real-life, practical lessons on how to deliver ICONIC Customer Service and how embracing a “customer-centric” philosophy can set your company apart from the competition. Customer service success stories are shared and you will learn how these impactful solutions can be applied to your organization for immediate results today.
What do brands like Starbucks, The Beatles, and Al’s Breakfast have in common? They all have successfully achieved iconic status. Iconic brands have a purpose beyond money and provide a brand experience that stands out from the crowd and serves as a shining symbol of excellence to which other brands aspire. There’s a common myth that becoming an iconic brand is reserved for Fortune 500 companies with large marketing budgets. But that assumption is wrong! Even if you’re a 14-seat, diner/institution in Dinkytown (Minneapolis) any company, regardless of size and location, can achieve iconic status. Create a competitive advantage by leveraging the four components of The ICONIC Framework™. During this session, attendees will not only be introduced to strategies and tactics that can help transition companies into iconic status but also address the criticality of employee engagement and customer experience in building a brand that stands the test of time.
What is it about a great song that makes you want to hear it over and over again? Why do we crave a hook that loops within the same song? And how does a song end up getting stuck in your head? Research shows that more than 90 percent of the time spent listening to music people are actually hearing tracks they’ve listened to before. Repetition is an astounding prevalent feature of music, and it’s the same for business. Purchase repetition and sharing experiences are prevalent to the success of any iconic brand. How does your brand hit all the right notes and get stuck in the minds of customers so that they want to buy from you repeatedly and share their experience with others? During this session, attendees will learn how iconic brands like Disney, The Rolling Stones, and Amoeba Music, the iconic Hollywood record store have mastered the power of repetition and hooks by continually delivering a consistent customer experience to drive repetitious purchase behavior amongst its fan base for decades.
Harley-Davidson, Soul Train, and Mitchell & Ness, a Philadelphia sporting goods store that has been stitching and repairing jerseys since 1904 — the list of iconic brands is large but not when you consider the millions of businesses worldwide that never reach that special status. Ultimately, the power of your brand lies in your ability to make an emotional connection with your customers. Research shows that 80% of buyers will pay more for a better customer experience. Even as companies have spent millions of dollars introducing new brands and protecting established ones, customers have become less loyal. The world’s throwaway mindset is why many brands rise and fall so quickly. When customers aren’t given anything meaningful to invest in, they don’t. What can businesses today learn from some of the world’s most iconic brands to make your customers love you more? During this presentation, attendees will learn how to leverage the strategies and tactics iconic brands have known for decades to win the hearts and minds of their customers for a lifetime.
Your audience is ready to be ICONIC. The question is: Are you ready to give them the roadmap? Calvin Stovall brings 25+ years of hospitality excellence, The ICONIC Framework™, and an unmatched ability to energize any room—whether physical or virtual. His presentations aren’t just talks; they’re transformational experiences that blend business wisdom, compelling stories, and the power of music. Your attendees will leave inspired, equipped, and unforgettably changed.
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