Lee Salz, CVP

Award-winning Sales Management Strategist • Keynote Speaker • Executive Coach • Bestselling Author
Fee Range:
$12,500 - $17,500
Travels From Maple Grove, Minnesota
Lee Salz speaker

Building Sales People
into World-Class Sales Forces™

Lee Salz, founder and CEO of Sales Architects®, is an internationally renowned sales management strategist specializing in building world-class sales forces. Known as a sales contrarian, he combats old-school, ineffective selling methods and challenges audiences to think differently about their selling approach.

As an in-demand keynote speaker, Lee energizes, entertains, and educates his audiences with content that resonates deeply with salespeople, sales managers, and executives. His presentations are based on proven concepts and deliver immediately actionable insights. He has also developed a unique virtual experience called Lee’s Virtual Tonight Show™, which audiences consistently rave about.

During his presentations, Lee shares captivating stories that teach important business strategies to help organizations Win More Deals at the Prices You Want® while keeping audiences engaged and laughing. He has helped hundreds of companies across various industries and sizes create marketplace disruption, leading to explosive, profitable growth. Lee challenges executives to blast through the artificial barriers that impede their success.

Lee is a bestselling, award-winning author of six business books. His most recent releases, Sales Differentiation and Sell Different!, have been called “the one-two punch” every salesperson needs to differentiate what and how they sell to win more deals at the prices they want. His latest release by HarperCollins Leadership, The FIRST Meeting Differentiator: Transforming Sales-focused Discoveries into Client-Centric Consultations, is already a Bestseller on Amazon!

As a recognized thought leader, Lee is frequently sought by media outlets for expert commentary on sales and sales management issues. He has been quoted and featured in prestigious publications, including the Wall Street Journal, CNN, New York Times, Dallas Morning News, Selling Power, Sales and Marketing Management, ABC News, and MSNBC, among many other leading media outlets. Lee serves as a columnist with the Business Journals, sits on the Sales Education Advisory Board, and acts as Program Advisor to Kansas State University’s Strategic Selling Institute.

When he’s not working with clients, Lee can be found in the gym preparing for his next powerlifting competition. He has been competing in bench press since 2000 and continues to achieve remarkable results. Most recently, in April 2024, he took first place in both the Open and Masters classes at the Wisconsin Powerlifting Championships, where he also set an unofficial record.

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Achievements and Accomplishments of Lee Salz Include:

  • Speaker of the Year – Institute for Excellence in Sales
  • Named to the Top 30 Sales Gurus by Global Gurus 2025
  • Featured columnist – Business Journals
  • Program Advisor and Strategy Coach – Kansas State University’s National Strategic Sales Institute
  • Editorial Advisory Board Member – Sales & Marketing Management magazine
  • Advisory Board Member – Sales Education Foundation
  • Board Member – Workforce Management Business Intelligence
  • Named Top Sales Book of All-Time, Sales Differentiation, by Book Authority
  • Named to Top 50 Sales Management Blogs by Docurated
  • Named to Top 50 Sales Management Blogs by Quark
  • Named to Top 50 Sales Experts to Follow by LinkedIn
  • Named to Top 25 Inside Sales Influencers by the American Association of Inside Sales Professionals
  • Named to Top Sales Influencers by WittyParrot
  • Named to Top 50 Sales & Marketing Blogs by Top Sales World
  • Won the silver medal for Top LinkedIn Sales Group – Sales Management Executives
  • Named to Top 25 Online Influencers in Talent Management by HR Examiner
  • Named by Amazon as one of the top 20 most highly-rated sales books of all time – Soar Despite Your Dodo Sales Manager
  • Won the silver medal for top sales book, Soar Despite Your Dodo Sales Manager, by Top Sales Book Awards
  • Member of National Speakers Association (NSA)
  • Certified Virtual Presenter (CVP) by eSpeakers
  • B. A. History - Binghamton University
  • Featured on the Cover of the Oct. 2025 issue of Top Sales Magazine, and a special article about his new Bestseller, The FIRST Meeting Differentiator: Transforming Sales-focused Discoveries into Client-Centric Consultations.
  • Speaker of the Year – Institute for Excellence in Sales
  • Named to the Top 30 Sales Gurus by Global Gurus 2025
  • Featured columnist – Business Journals
  • Program Advisor and Strategy Coach – Kansas State University’s National Strategic Sales Institute
  • Editorial Advisory Board Member – Sales & Marketing Management magazine
  • Advisory Board Member – Sales Education Foundation
  • Board Member – Workforce Management Business Intelligence
  • Named Top Sales Book of All-Time, Sales Differentiation, by Book Authority
  • Named to Top 50 Sales Management Blogs by Docurated
  • Named to Top 50 Sales Management Blogs by Quark
  • Named to Top 50 Sales Experts to Follow by LinkedIn
  • Named to Top 25 Inside Sales Influencers by the American Association of Inside Sales Professionals
  • Named to Top Sales Influencers by WittyParrot
  • Named to Top 50 Sales & Marketing Blogs by Top Sales World
  • Won the silver medal for Top LinkedIn Sales Group – Sales Management Executives
  • Named to Top 25 Online Influencers in Talent Management by HR Examiner
  • Named by Amazon as one of the top 20 most highly-rated sales books of all time – Soar Despite Your Dodo Sales Manager
  • Won the silver medal for top sales book, Soar Despite Your Dodo Sales Manager, by Top Sales Book Awards
  • Member of National Speakers Association (NSA)
  • Certified Virtual Presenter (CVP) by eSpeakers
  • B. A. History - Binghamton University

 Lee’s keynote was the highlight of our sales meeting.
Energy… Humor… Content…
His talk had it all, and it was fully tailored
to our company which our team loved!

~Scott Halperin, Senior Vice President, Vensure

Most Requested Keynote Experiences From Lee Salz Include:

Sales Differentiation® Your Unfair Selling Advantage

“We’re happy with our current supplier.” Old, tired sales techniques fail to open doors, leaving salespeople frustrated with dry sales pipelines. “Beat the competition’s price or we are going with them.” Drop the price… or lose the deal!

What’s the solution for these tough sales challenges? Sales Differentiation!

During this keynote, Lee teaches audiences how to find their meaningful differentiators and, most importantly, position them in ways that spark interest with prospects. After all, if you can’t get the person on the other side of the desk just as excited as you are about your differentiators, low price wins!

Sell Different! Outsmart, Outmaneuver, and Outsell the Competition

Competition is fierce. Differences in product features and functions get smaller by the minute. And prospects are tuning out traditional sales approaches. Yet, salespeople are still expected to hit their numbers. How can they do that today?

They need to Sell Different! This keynote presents strategies to win more deals at the prices you want® by differentiating the selling approach. Every buyer touchpoint provides sellers with opportunities to outsmart, outmaneuver, and outsell the competition… and Lee teaches audiences how to do exactly that.

Unique Virtual:

  Lee's Virtual Tonight Show

What do you do when you need to energize your team and teach them new skills, but can’t get them together for an in-person event? Host Lee’s Virtual Tonight Show™ starring YOUR COMPANY.

Everyone has had enough of narrated PowerPoint presentations with a tiny talking speaker head, but that’s what most virtual programs are. Zoom fatigue sets in and they tune out. Your team wants a different experience in a virtual environment, and that’s what you’ll give them!

Lee’s Virtual Tonight Show™ program is presented in an interview-style format. There are no slides, just our video on screen, which audiences love. We’ll delve into sales, business development, and sales management topics of most interest to your team. It’s a fully tailored experience to what you want the team to hear. Audiences laugh, get energized, and, most importantly, learn strategies that help them blast through roadblocks.

Clients Include:

  • AA-SIP
  • Blue Cross Blue Shield of Arizona
  • EO – Western NY
  • EO – Knoxville
  • Rose Paving
  • Royal Brass and Hose
  • TradeSource
  • Morbern
  • Institute for Excellence in Sales
  • Dynamic Fitness
  • ASG Group
  • Walters Recycling and Refuse
  • HireRight
  • American Association of Inside Sales Professionals
  • LS Networks
  • Lubrizol
  • Millcraft
  • Scale Dealers Association
  • Independent Payroll Providers Association
  • Mechdyne
  • Your Hearing Network
  • Meier Tool & Engineering
  • Plus Relocation Mortgage
  • Hyundai
  • OutBound
  • Hubbard Radio
  • National Portable Storage Association
  • SIRVA
  • ZoomInfo
  • University of Minnesota – Sales Program
  • National Fastener Distributors Association
  • Young Fastener Professionals Association
  • Precision Metalforming Association
  • The Executive Group
  • Ferguson
  • And many more …

Why Hire Lee Salz?

Ready to transform your sales results? Lee Salz doesn’t just entertain—he delivers proven strategies that help your team win more deals at the prices you want®. When you need real sales growth, not just motivation, Lee is your answer!

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